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I am Karmen Župančić, a results-driven marketing and project management leader with 10+ years in SaaS and AI marketing. I drive revenue growth, go-to-market strategy, and enterprise deals, aligning creative direction with measurable business outcomes. I specialize in demand generation, marketing automation, CRM analytics, and cross-functional execution, turning ideas into tangible growth through data-driven planning, webinars, and event-led initiatives. I lead teams with a collaborative approach and partner with sales, product, and operations to deliver on-time, on-budget results.…I am Karmen Župančić, a results-driven marketing and project management leader with 10+ years in SaaS and AI marketing. I drive revenue growth, go-to-market strategy, and enterprise deals, aligning creative direction with measurable business outcomes. I specialize in demand generation, marketing automation, CRM analytics, and cross-functional execution, turning ideas into tangible growth through data-driven planning, webinars, and event-led initiatives. I lead teams with a collaborative approach and partner with sales, product, and operations to deliver on-time, on-budget results.

Karmen Župančić

Marketing Strategist, Growth Marketer, Brand Strategist, +4

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I am Karmen Župančić, a results-driven marketing and project management leader with 10+ years in SaaS and AI marketing. I drive revenue growth, go-to-market strategy, and enterprise deals, aligning creative direction with measurable business outcomes. I specialize in demand generation, marketing automation, CRM analytics, and cross-functional execution, turning ideas into tangible growth through data-driven planning, webinars, and event-led initiatives. I lead teams with a collaborative approach and partner with sales, product, and operations to deliver on-time, on-budget results.…I am Karmen Župančić, a results-driven marketing and project management leader with 10+ years in SaaS and AI marketing. I drive revenue growth, go-to-market strategy, and enterprise deals, aligning creative direction with measurable business outcomes. I specialize in demand generation, marketing automation, CRM analytics, and cross-functional execution, turning ideas into tangible growth through data-driven planning, webinars, and event-led initiatives. I lead teams with a collaborative approach and partner with sales, product, and operations to deliver on-time, on-budget results.

Available to hire

I am Karmen Župančić, a results-driven marketing and project management leader with 10+ years in SaaS and AI marketing. I drive revenue growth, go-to-market strategy, and enterprise deals, aligning creative direction with measurable business outcomes.

I specialize in demand generation, marketing automation, CRM analytics, and cross-functional execution, turning ideas into tangible growth through data-driven planning, webinars, and event-led initiatives. I lead teams with a collaborative approach and partner with sales, product, and operations to deliver on-time, on-budget results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Croatian

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Marketing Project Manager at CBD d.o.o. (CBD Cer-Co d.o.o.)

January 1, 2018 - January 1, 2023

Acted as a strategic advisor to the company directors, providing guidance on marketing, branding, design, and technology; translating business objectives into executable plans aligned with commercial goals, timelines and budgets. Led end-to-end marketing across marketing and digital initiatives, ensuring compliance with local and EU CBD regulations. Managed content strategy and distribution across all digital and communication channels; planned PR announcements, blog content, and website copy; coordinated with external agencies for photo/video production, product mockups, and website design. Planned and developed new product initiatives in the CBD portfolio; led brand creation, influencer collaborations, and event activations; coordinated with event producers and vendors for showroom/exhibition spaces; maintained cross-functional collaboration with internal teams and external partners. Planned, managed and scheduled the release of PR announcements, blog articles, and website content; a

Head of Marketing at Barcelona Sports Academy

January 1, 2023 - Present

Planning and organizing tennis camps and marketing related to camps, across Eastern Europe; crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative. Developing content ideas to meet marketing goals; preparing monthly, quarterly and annual budgets; setting and monitoring KPIs; leading marketing initiatives and on-site promotional activities; coordinating with external vendors and internal teams to drive engagement and brand visibility across markets.

Marketing Project Manager at CBD Cer Co. d.o.o.

January 1, 2018 - January 1, 2023

Acted as strategic advisor to the company director, owning end-to-end marketing activities including branding, design, and technology. Translated business objectives into executable plans aligned with commercial goals, budgets and timelines; managed website updates on WordPress; coordinated influencer collaborations, events, and showroom design; led content strategy, new product initiatives, and CBD go-to-market plans; built influencer relations and conducted outreach to support brand awareness.