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I'm a dynamic and results-driven marketing professional with a strong background in business management and international experience at Oh Boy Records in Nashville. I have a proven track record of executing high-impact digital campaigns, including Google Ads optimisations that boosted interaction by 94%. I blend creative content with technical e-commerce oversight and ESG-focused strategy, delivering tangible outcomes for brands in fast-paced environments. My career spans from TodayFM to the insurance sector, reflecting a versatile, cross-functional leader who thrives in creative settings. I bring commercial acumen, adaptability, and collaborative leadership to campaigns that unify content, product, and customer experiences. I excel at turning ideas into actionable strategies and measurable growth.…I'm a dynamic and results-driven marketing professional with a strong background in business management and international experience at Oh Boy Records in Nashville. I have a proven track record of executing high-impact digital campaigns, including Google Ads optimisations that boosted interaction by 94%. I blend creative content with technical e-commerce oversight and ESG-focused strategy, delivering tangible outcomes for brands in fast-paced environments. My career spans from TodayFM to the insurance sector, reflecting a versatile, cross-functional leader who thrives in creative settings. I bring commercial acumen, adaptability, and collaborative leadership to campaigns that unify content, product, and customer experiences. I excel at turning ideas into actionable strategies and measurable growth.

Peter Whelan

Marketer, Marketing Strategist, Brand Strategist, +2

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I'm a dynamic and results-driven marketing professional with a strong background in business management and international experience at Oh Boy Records in Nashville. I have a proven track record of executing high-impact digital campaigns, including Google Ads optimisations that boosted interaction by 94%. I blend creative content with technical e-commerce oversight and ESG-focused strategy, delivering tangible outcomes for brands in fast-paced environments. My career spans from TodayFM to the insurance sector, reflecting a versatile, cross-functional leader who thrives in creative settings. I bring commercial acumen, adaptability, and collaborative leadership to campaigns that unify content, product, and customer experiences. I excel at turning ideas into actionable strategies and measurable growth.…I'm a dynamic and results-driven marketing professional with a strong background in business management and international experience at Oh Boy Records in Nashville. I have a proven track record of executing high-impact digital campaigns, including Google Ads optimisations that boosted interaction by 94%. I blend creative content with technical e-commerce oversight and ESG-focused strategy, delivering tangible outcomes for brands in fast-paced environments. My career spans from TodayFM to the insurance sector, reflecting a versatile, cross-functional leader who thrives in creative settings. I bring commercial acumen, adaptability, and collaborative leadership to campaigns that unify content, product, and customer experiences. I excel at turning ideas into actionable strategies and measurable growth.

Available to hire

I’m a dynamic and results-driven marketing professional with a strong background in business management and international experience at Oh Boy Records in Nashville. I have a proven track record of executing high-impact digital campaigns, including Google Ads optimisations that boosted interaction by 94%. I blend creative content with technical e-commerce oversight and ESG-focused strategy, delivering tangible outcomes for brands in fast-paced environments.

My career spans from TodayFM to the insurance sector, reflecting a versatile, cross-functional leader who thrives in creative settings. I bring commercial acumen, adaptability, and collaborative leadership to campaigns that unify content, product, and customer experiences. I excel at turning ideas into actionable strategies and measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Assistant at Oh Boy Records, Nashville

April 1, 2025 - Present

Curated innovative event concepts for an independent music label, overseeing social media strategy, graphic design, and public announcements; collaborated with e-commerce analysts to ensure seamless Shopify integration for upcoming tours; developed client retention strategies and managed service enquiries with professionalism.

Sales Representative at FBD Insurance, Head Office

September 1, 2024 - April 1, 2025

Represented one of Ireland’s leading insurers; consistently exceeded sales targets through proactive, consultative client acquisition; conducted detailed risk assessments and consultations, ensuring tailored insurance solutions; led client retention initiatives and managed complex service enquiries in a regulatory-compliant environment.

Marketing / Fundraising Assistant at LIFT Ireland

June 1, 2024 - August 1, 2024

Social Media Coordinator to curate corporate campaigns and manage strategic partnerships; analysed performance metrics against targeted KPIs, ensuring data-driven refinements to the organisation's digital presence; integrated ESG achievements into public communications and contributed to sustainable growth planning.

Bartender / Content Creator at Daly’s Bar & Music Venue

June 1, 2023 - June 1, 2024

Front-of-house service with digital content creation; maintained financial accountability through cash handling and till reconciliation; produced engaging social media content promoting live events and brand identity while upholding HACCP standards.

Supervisor at Academy Music Venue

December 1, 2022 - May 1, 2023

Promoted to supervisor after initial period; managed a team of 5+ staff per shift; reconciled cash floats and secured daily takings; coordinated staff rosters, resolving conflicts to ensure a seamless customer experience at one of Dublin’s premier music venues.

TodayFM Internship at CommuniCorp Media

September 1, 2018 - December 1, 2018

Conducted research and stayed informed about current events, industry trends, and audience preferences to create relevant programming; participated in promotional events, remote broadcasts, and live appearances to promote the station.

Camp Leader at Lilliput Adventure Centre

May 1, 2016 - September 1, 2016

Delivered high-energy outdoor programmes; responsible for safety and instruction across kayaking, canoeing, and orienteering; ensured a safe, inclusive environment and effective group management.

Camp Leader at Lilliput Adventure Centre

May 1, 2017 - September 1, 2017

Delivered high-energy outdoor programmes; responsible for safety and instruction across kayaking, canoeing, and orienteering; ensured a safe, inclusive environment and effective group management.

English Tutor at Spanish Exchange Programme

May 1, 2017 - September 1, 2017

Facilitated immersive English language learning for international students; designed interactive lesson plans and coordinated group excursions, fostering cultural exchange and a supportive learning environment.