Hi, I’m Julia Wesseler, a creative and sales-oriented Social Media Manager with 7+ years of experience in digital marketing, campaign management, and influencer collaborations. I thrive on turning ideas into measurable results across Instagram, TikTok, Pinterest, and Facebook, focusing on performance, engagement, and monetization. I love planning and producing platform-optimized content, collaborating with design, PR, and performance marketing teams, and translating data insights into smarter campaigns. I’m native German and fluent in English, and I enjoy helping brands grow authentic online communities while driving tangible business outcomes.

Julia Wesseler

Hi, I’m Julia Wesseler, a creative and sales-oriented Social Media Manager with 7+ years of experience in digital marketing, campaign management, and influencer collaborations. I thrive on turning ideas into measurable results across Instagram, TikTok, Pinterest, and Facebook, focusing on performance, engagement, and monetization. I love planning and producing platform-optimized content, collaborating with design, PR, and performance marketing teams, and translating data insights into smarter campaigns. I’m native German and fluent in English, and I enjoy helping brands grow authentic online communities while driving tangible business outcomes.

Available to hire

Hi, I’m Julia Wesseler, a creative and sales-oriented Social Media Manager with 7+ years of experience in digital marketing, campaign management, and influencer collaborations. I thrive on turning ideas into measurable results across Instagram, TikTok, Pinterest, and Facebook, focusing on performance, engagement, and monetization.

I love planning and producing platform-optimized content, collaborating with design, PR, and performance marketing teams, and translating data insights into smarter campaigns. I’m native German and fluent in English, and I enjoy helping brands grow authentic online communities while driving tangible business outcomes.

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Experience Level

Language

German
Fluent
English
Fluent

Work Experience

Social Media Manager at Flaconi GmbH
June 1, 2023 - Present
Lead and execute integrated social media campaigns across Instagram, TikTok, Pinterest, and Facebook with a focus on performance, engagement, and monetization. Plan, create, and publish platform-optimized content (posts, reels, stories, short-form videos).
Influencer Relations & Marketing Assistant at IP Dortmund
January 1, 2018 - April 1, 2018
Wrote and developed creative content for influencer campaigns. Supported execution of influencer collaborations with innovative campaign ideas. Maintained direct client relationships.
Influencer Relations & Marketing Assistant at E.ON Digital Technology GmbH
May 1, 2018 - July 1, 2022
Coordinated internal processes and managed client-facing communication. Oversaw contractual, planning, and financial project components. Ensured high-quality customer support and satisfaction across multiple projects.
Customer Relations Manager | Product Manager at HUMG Gesellschaft für Homecare & Medizintechnik mbH
June 1, 2016 - December 1, 2017
Designed and implemented product marketing campaigns. Supported new product launches with targeted promotional strategies. Maintained customer relationships through written, phone, and personal communication.
Freelance Social Media Manager | Content & UGC Creator at Freelance - Various Clients
April 1, 2021 - Present
Produced social content and user-generated content for health care, beauty, and fashion brands. Planned, created, and managed cross-platform campaigns; generated engaging content (reels, short-form videos, stories) and maintained a consistent brand voice. Drove monetization by aligning content strategies with KPIs and delivered end-to-end account management from ideation to reporting.

Education

Bachelor Professional of Business at BCW Business Academy
March 1, 2019 - January 1, 2020
Vocational Training - International Trade & Business at Lippe Berufskolleg, Lünen
October 1, 2014 - June 1, 2026

Qualifications

Bachelor Professional of Business
March 1, 2019 - January 1, 2020
Vocational Training - International Trade & Business
October 1, 2014 - June 1, 2026

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Retail