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I'm Pavel Suverov, a Marketing Operations Lead with 7+ years of experience owning, building, and scaling data-driven marketing and RevOps systems. I specialize in CRM architecture, automation, cross-platform integrations, and real-time analytics. I excel at aligning Marketing, Sales, and Product teams through unified workflows, dashboards, and operational processes that drive funnel velocity and measurable ROI. I thrive on turning complex data into clear, actionable insights and scalable processes, uniting Marketing, Sales, and Product around one set of goals. If you want to accelerate growth with a pragmatic, hands-on RevOps approach, I'm your guy.…I'm Pavel Suverov, a Marketing Operations Lead with 7+ years of experience owning, building, and scaling data-driven marketing and RevOps systems. I specialize in CRM architecture, automation, cross-platform integrations, and real-time analytics. I excel at aligning Marketing, Sales, and Product teams through unified workflows, dashboards, and operational processes that drive funnel velocity and measurable ROI. I thrive on turning complex data into clear, actionable insights and scalable processes, uniting Marketing, Sales, and Product around one set of goals. If you want to accelerate growth with a pragmatic, hands-on RevOps approach, I'm your guy.

Pavel Suverov

Marketing Strategist, Product Marketer, Content Creator, +2

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I'm Pavel Suverov, a Marketing Operations Lead with 7+ years of experience owning, building, and scaling data-driven marketing and RevOps systems. I specialize in CRM architecture, automation, cross-platform integrations, and real-time analytics. I excel at aligning Marketing, Sales, and Product teams through unified workflows, dashboards, and operational processes that drive funnel velocity and measurable ROI. I thrive on turning complex data into clear, actionable insights and scalable processes, uniting Marketing, Sales, and Product around one set of goals. If you want to accelerate growth with a pragmatic, hands-on RevOps approach, I'm your guy.…I'm Pavel Suverov, a Marketing Operations Lead with 7+ years of experience owning, building, and scaling data-driven marketing and RevOps systems. I specialize in CRM architecture, automation, cross-platform integrations, and real-time analytics. I excel at aligning Marketing, Sales, and Product teams through unified workflows, dashboards, and operational processes that drive funnel velocity and measurable ROI. I thrive on turning complex data into clear, actionable insights and scalable processes, uniting Marketing, Sales, and Product around one set of goals. If you want to accelerate growth with a pragmatic, hands-on RevOps approach, I'm your guy.

Available to hire

I’m Pavel Suverov, a Marketing Operations Lead with 7+ years of experience owning, building, and scaling data-driven marketing and RevOps systems. I specialize in CRM architecture, automation, cross-platform integrations, and real-time analytics. I excel at aligning Marketing, Sales, and Product teams through unified workflows, dashboards, and operational processes that drive funnel velocity and measurable ROI.

I thrive on turning complex data into clear, actionable insights and scalable processes, uniting Marketing, Sales, and Product around one set of goals. If you want to accelerate growth with a pragmatic, hands-on RevOps approach, I’m your guy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Russian

Advanced

Work Experience

Marketing Operations & Strategy Lead at FUTURA

July 1, 2024 - December 1, 2025

Architected a CRM-centered marketing operations system using Asana, HubSpot-style pipelines, API, and Zapier automations; automated core funnel processes (MQL/SQL scoring, lead routing, segmentation, events, subscriptions); designed scalable integrations across Asana, Webflow, Airtable, Slack, and internal systems; built attribution models and real-time dashboards in Looker to track lead velocity, funnel conversion, and channel performance; improved landing page performance through CRO; owned CRM platform evaluation and rollout; led a cross-functional team to rebuild the Futura Digital site into a full content and acquisition platform.

Marketing Manager at UPPERSETUP Technology

November 1, 2023 - September 1, 2024

Established full analytics and reporting stack (Looker, GA, GTM); collaborated with product and design to launch multilingual landing pages and support go-to-market strategy and product-market fit.

Marketing Manager at EastBanc Technologies (Sympli, Kublr)

September 1, 2020 - November 1, 2023

Owned and administered HubSpot across two entities (Marketing Hub and Sales Hub Professional); daily operations including user management, pipeline customization, automated workflows, and data quality across the customer lifecycle; managed data standards, deduplication, and compliance; built and maintained 100+ scripts and 20+ automated email sequences, delivering KPI improvements.

Product Marketing Manager at Health Samurai

November 1, 2022 - July 1, 2023

Owned end-to-end marketing and automation workflows (email triggers in Mailchimp, Looker dashboards, segment-focused landing pages, product brochures); collaborated with a cross-functional team to support product positioning and lead generation.

CRM Marketing Manager at Some

August 1, 2021 - July 1, 2022

Set up and led email & subscription marketing processes and automation; created 25+ automated email flows for lost leads and 15+ nurture flows across regions (UK, SG & HK); achieved 25% subscriber base growth and 2-4% email conversion; improved deliverability with 40-45% open rates and 20% response rates; analyzed marketing efforts to identify growth opportunities.

Digital Marketing at Pushwoosh

February 1, 2019 - September 1, 2020

Developed and automated cross-channel engagement strategies (social selling, retention campaigns, UX-driven messaging).