Hi, I'm Gurjit Kaur, a Senior UX/UI Product Designer based in Toronto. With 12+ years designing impactful digital products across SaaS, B2B, and e-commerce, I translate complex challenges into intuitive experiences through human-centered design, usability testing, and scalable design systems. I love turning research insights into practical interfaces that feel effortless to use. I'm equally passionate about mentoring design teams, refining design operations, and aligning business goals with user needs. I have hands-on experience leveraging Microsoft Azure and Azure DevOps for front-end deployment, facilitating cross-functional collaboration, and building resilient design systems that scale across products.

Gurjit Kaur

Hi, I'm Gurjit Kaur, a Senior UX/UI Product Designer based in Toronto. With 12+ years designing impactful digital products across SaaS, B2B, and e-commerce, I translate complex challenges into intuitive experiences through human-centered design, usability testing, and scalable design systems. I love turning research insights into practical interfaces that feel effortless to use. I'm equally passionate about mentoring design teams, refining design operations, and aligning business goals with user needs. I have hands-on experience leveraging Microsoft Azure and Azure DevOps for front-end deployment, facilitating cross-functional collaboration, and building resilient design systems that scale across products.

Available to hire

Hi, I’m Gurjit Kaur, a Senior UX/UI Product Designer based in Toronto. With 12+ years designing impactful digital products across SaaS, B2B, and e-commerce, I translate complex challenges into intuitive experiences through human-centered design, usability testing, and scalable design systems. I love turning research insights into practical interfaces that feel effortless to use.

I’m equally passionate about mentoring design teams, refining design operations, and aligning business goals with user needs. I have hands-on experience leveraging Microsoft Azure and Azure DevOps for front-end deployment, facilitating cross-functional collaboration, and building resilient design systems that scale across products.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Work Experience

UX/UI Product Designer at Bell (Distributel Division)
March 1, 2022 - December 1, 2025
Led stakeholder interviews and applied journey mapping and personas to align user needs with business goals. Worked in Agile environments (Jira, Trello) to define user stories and iterate designs based on feedback. Designed responsive web and mobile interfaces in Figma, ensuring visual consistency across platforms. Conducted user research, usability testing, and A/B testing to inform design decisions and continuously enhance user experience.
Senior UX/UI Designer at Upwork
November 1, 2020 - December 1, 2021
Designed B2C and SaaS platforms using Figma, created wireframes, prototypes, and high-fidelity UI designs validated through user testing. Developed responsive, cross-browser layouts with HTML5, CSS3, and ensured seamless mobile experiences. Collaborated with clients to translate requirements into intuitive products.
Senior Web/UX Designer at ROI Minds Pvt. Ltd., Mohali
January 1, 2020 - October 1, 2020
Designed responsive websites and interactive prototypes using Adobe XD, applying user-centric design principles to enhance usability. Collaborated with cross-functional teams; built adaptive layouts with HTML5, CSS3, Bootstrap, and CSS Grid; ensured accessibility and cross-device compatibility.
Senior Web/UX Designer at Auto Aves Inc., USA (Remote)
November 1, 2016 - December 1, 2019
Collaborated with managers to translate monthly deals and promotional offers into engaging web graphics. Used CSS Grid and Foundation to design flexible, responsive layouts across platforms. Developed interactive prototypes in Axure to simulate complex user interactions and streamline workflows.
Web/Graphic Designer at Soft Prodigy System Solutions Pvt. Ltd., Mohali
March 1, 2012 - December 1, 2015
Created layout designs for client and in-house projects, working closely with project leads and managers. Key responsibilities included graphic design for web layouts, banners, icons, and promotional graphics; PSD to HTML conversion; and UI component design for websites.

Education

Master of Computer Applications at Kurukshetra University
January 11, 2030 - January 21, 2026
Post Graduate Diploma in Computer Applications at Panjab University
January 11, 2030 - January 21, 2026
Bachelor of Arts at Panjab University
January 11, 2030 - January 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment