I’m John Lee, a Senior Brand & Product Designer with 10+ years of experience delivering high-impact brand and product design solutions. I currently manage concurrent freelance client engagements while actively seeking a full-time role to focus on a single product and team. I’ve led comprehensive rebrands, built scalable design systems, and created user-centered digital experiences that drive measurable business results. My work bridges brand strategy with product development to boost customer engagement and support multi-million-dollar business outcomes. I thrive in cross-functional settings, collaborating with stakeholders to translate strategy into intuitive interfaces, compelling visuals, and cohesive brand stories. From crafting brand identities to optimizing product UX and creating design systems, I enjoy turning complex problems into clear, scalable solutions that resonate with users and deliver tangible ROI.

John Lee

I’m John Lee, a Senior Brand & Product Designer with 10+ years of experience delivering high-impact brand and product design solutions. I currently manage concurrent freelance client engagements while actively seeking a full-time role to focus on a single product and team. I’ve led comprehensive rebrands, built scalable design systems, and created user-centered digital experiences that drive measurable business results. My work bridges brand strategy with product development to boost customer engagement and support multi-million-dollar business outcomes. I thrive in cross-functional settings, collaborating with stakeholders to translate strategy into intuitive interfaces, compelling visuals, and cohesive brand stories. From crafting brand identities to optimizing product UX and creating design systems, I enjoy turning complex problems into clear, scalable solutions that resonate with users and deliver tangible ROI.

Available to hire

I’m John Lee, a Senior Brand & Product Designer with 10+ years of experience delivering high-impact brand and product design solutions. I currently manage concurrent freelance client engagements while actively seeking a full-time role to focus on a single product and team. I’ve led comprehensive rebrands, built scalable design systems, and created user-centered digital experiences that drive measurable business results. My work bridges brand strategy with product development to boost customer engagement and support multi-million-dollar business outcomes.

I thrive in cross-functional settings, collaborating with stakeholders to translate strategy into intuitive interfaces, compelling visuals, and cohesive brand stories. From crafting brand identities to optimizing product UX and creating design systems, I enjoy turning complex problems into clear, scalable solutions that resonate with users and deliver tangible ROI.

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Work Experience

Freelance Senior Brand & Product Designer at Self-Employed
August 1, 2023 - Present
Freelance designer managing multiple client engagements, including Dandelion, Zettawatts, Natterbox, and completed projects for Alleva, Slant, and Mekanic. Led campaigns, established design systems, and delivered brand, product, and web design work to improve engagement, UX, and consistency across products and events. Active engagements: Dandelion (2025-11-01 - ongoing); Zettawatts (2023-12-01 - ongoing); Natterbox (2023-08-01 - ongoing); Completed projects: Alleva (2025-08-01 to 2025-09-01); Slant (2025-09-01 to 2025-10-01); Mekanic (2024-04-01 to 2024-07-01).
Senior Brand Designer at Sparkfund
April 1, 2017 - August 1, 2023
boosted brand visibility and engagement by refining messaging and visuals. Implemented a comprehensive design system and asset library, increasing product consistency by 60% and driving a 20% rise in website traffic to ~4,000 views/month. Created a sales & marketing enablement asset strategy supporting $120M in total contract value (2022).
Brand Designer at Oracle
May 1, 2016 - April 1, 2017
Transformed brand identity to fit Oracle's corporate umbrella post-acquisition, maintaining recognition among partners and customers. Collaborated with behavioral science team to craft messaging and visuals for home energy reports delivered to millions.
Brand Designer at Opower
July 1, 2014 - May 1, 2016
Rebranded a 600-person software company to position as a design and industry leader. Created the end-to-end experience for Opower's 2016 Powerup conference, generating $32M in new business opportunities.

Education

Bachelor of Arts in Design at University of Maryland, College Park
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Energy & Utilities, Professional Services, Media & Entertainment