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Hi, I’m Sarah Boim, a senior marketing and communications professional with experience across diverse industries. I’m passionate about strategic planning, data-driven decision-making, and developing content that drives visibility and credibility. Over the years, I’ve led PR and brand programs for agencies and major clients, from CDC initiatives to law firm campaigns, turning insights into messaging and campaigns that move the needle. I thrive on mentoring teams, collaborating across internal stakeholders, and staying ahead of digital communications trends to deliver measurable results.…Hi, I’m Sarah Boim, a senior marketing and communications professional with experience across diverse industries. I’m passionate about strategic planning, data-driven decision-making, and developing content that drives visibility and credibility. Over the years, I’ve led PR and brand programs for agencies and major clients, from CDC initiatives to law firm campaigns, turning insights into messaging and campaigns that move the needle. I thrive on mentoring teams, collaborating across internal stakeholders, and staying ahead of digital communications trends to deliver measurable results.

Sarah Boim

Copywriter, Content Creator, Brand Designer, +2

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Hi, I’m Sarah Boim, a senior marketing and communications professional with experience across diverse industries. I’m passionate about strategic planning, data-driven decision-making, and developing content that drives visibility and credibility. Over the years, I’ve led PR and brand programs for agencies and major clients, from CDC initiatives to law firm campaigns, turning insights into messaging and campaigns that move the needle. I thrive on mentoring teams, collaborating across internal stakeholders, and staying ahead of digital communications trends to deliver measurable results.…Hi, I’m Sarah Boim, a senior marketing and communications professional with experience across diverse industries. I’m passionate about strategic planning, data-driven decision-making, and developing content that drives visibility and credibility. Over the years, I’ve led PR and brand programs for agencies and major clients, from CDC initiatives to law firm campaigns, turning insights into messaging and campaigns that move the needle. I thrive on mentoring teams, collaborating across internal stakeholders, and staying ahead of digital communications trends to deliver measurable results.

Available to hire

Hi, I’m Sarah Boim, a senior marketing and communications professional with experience across diverse industries. I’m passionate about strategic planning, data-driven decision-making, and developing content that drives visibility and credibility.

Over the years, I’ve led PR and brand programs for agencies and major clients, from CDC initiatives to law firm campaigns, turning insights into messaging and campaigns that move the needle. I thrive on mentoring teams, collaborating across internal stakeholders, and staying ahead of digital communications trends to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Public Relations and Brand Manager (Contract) at Esquire Digital

June 1, 2025 - Present

Lead media strategy for law firm clients to drive visibility and credibility. Write press releases, op-eds, and firm announcements. Coordinate interviews between attorneys and reporters. Maintain relationships with legal and mainstream media. Track coverage and flag reputational risks. Collaborate with internal teams to align PR with marketing goals.

Senior Communications Manager at Centers for Disease Control and Prevention

January 1, 2024 - May 1, 2025

Provided leadership, training, and mentoring to health communications specialists across the Center. Developed the Center’s first annual Digital Impact Report. Managed public relations strategy and field media requests. Implemented portals to streamline social media requests and data access. Produced weekly social listening reports and a monthly digest for stakeholders. Served on evaluation and cross-center collaboration initiatives.

Senior Communications Specialist at Karna LLC and DRT Strategies

December 1, 2019 - January 1, 2024

Led communications strategy and digital roadmap for CDC’s Data Query System; led public relations across multiple projects. Directed advertising and social campaigns for COVID-19 Vaccine Confidence Champions. Served as communications hub for the Vaccine Confidence Network. Managed partnerships, budgets, and campaign evaluation across multiple channels.

Marketing & Communications Lead at Alvarez & Marsal Taxand

May 1, 2019 - December 1, 2019

Coordinated the development and implementation of the marketing program for the US and UK, including PR, social media, web, email, and traditional campaigns. Conducted audience analysis and supported external/internal communications strategies. Identified bottlenecks in development cycles and built dashboards for training and reporting. Supported marketing for 12 regional offices and launched new service lines.

Marketing & Communications Specialist at Georgia Institute of Technology

June 1, 2016 - June 1, 2018

Led communications for the Georgia Manufacturing Extension Partnership (GaMEP) manufacturing excellence training series, with 40 seminars per year across Georgia. Segmented audiences, promoted programs via print, social media, and email; managed budgets and vendor contracts; coordinated onsite logistics.

Marketing Specialist at Goodman McGuffey Lindsey & Johnson, LLP and Buckley Brown, PC

April 1, 2010 - June 1, 2016

Developed strategic marketing plans; managed social media and websites; created and maintained online presence; produced news bulletins, blogs, and email campaigns; coordinated industry events; managed budgets and on-site logistics; created marketing artifacts and educational materials.