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Hi, I'm Cristina Stong, a data-driven lifecycle marketing and growth marketing professional focused on CRM, email automation, and retention. I design end-to-end campaigns across email, push, in-app, and content channels to engage high-value users and drive revenue, using tools like Braze, Looker, and Tableau to measure and optimize performance. I enjoy collaborating with creative, analytics, and product teams to develop scalable strategies that improve retention and growth. I launched monthly newsletters, ran A/B tests, and built lifecycle journeys that reduce churn and increase revenue.…Hi, I'm Cristina Stong, a data-driven lifecycle marketing and growth marketing professional focused on CRM, email automation, and retention. I design end-to-end campaigns across email, push, in-app, and content channels to engage high-value users and drive revenue, using tools like Braze, Looker, and Tableau to measure and optimize performance. I enjoy collaborating with creative, analytics, and product teams to develop scalable strategies that improve retention and growth. I launched monthly newsletters, ran A/B tests, and built lifecycle journeys that reduce churn and increase revenue.

Cristina Stong

Growth Marketer, Marketing Automation Specialist, Digital Marketer, +6

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Hi, I'm Cristina Stong, a data-driven lifecycle marketing and growth marketing professional focused on CRM, email automation, and retention. I design end-to-end campaigns across email, push, in-app, and content channels to engage high-value users and drive revenue, using tools like Braze, Looker, and Tableau to measure and optimize performance. I enjoy collaborating with creative, analytics, and product teams to develop scalable strategies that improve retention and growth. I launched monthly newsletters, ran A/B tests, and built lifecycle journeys that reduce churn and increase revenue.…Hi, I'm Cristina Stong, a data-driven lifecycle marketing and growth marketing professional focused on CRM, email automation, and retention. I design end-to-end campaigns across email, push, in-app, and content channels to engage high-value users and drive revenue, using tools like Braze, Looker, and Tableau to measure and optimize performance. I enjoy collaborating with creative, analytics, and product teams to develop scalable strategies that improve retention and growth. I launched monthly newsletters, ran A/B tests, and built lifecycle journeys that reduce churn and increase revenue.

Available to hire

Hi, I’m Cristina Stong, a data-driven lifecycle marketing and growth marketing professional focused on CRM, email automation, and retention. I design end-to-end campaigns across email, push, in-app, and content channels to engage high-value users and drive revenue, using tools like Braze, Looker, and Tableau to measure and optimize performance.

I enjoy collaborating with creative, analytics, and product teams to develop scalable strategies that improve retention and growth. I launched monthly newsletters, ran A/B tests, and built lifecycle journeys that reduce churn and increase revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Beginner

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Growth Marketing Associate at Favor Delivery

January 1, 2021 - December 31, 2022

Led lifecycle marketing and retention initiatives; end-to-end management of permission-based marketing and automated lifecycle campaigns using email, push, SMS, in-app and content card channels; designed growth initiatives and optimized in-product experiences, increasing product revenue by 50% in 5 months; managed email campaigns and A/B testing; launched a monthly newsletter and collaborated with product teams on in-product lead generation testing; produced weekly/monthly performance reports to inform strategy.

Event Operations Coordinator (Apprenticeship) at Uber Technologies

January 1, 2021 - December 31, 2021

Coordinated all Spanish communications for email and app campaigns; ensured accurate and timely delivery; implemented procedure updates to improve operations and campaign performance; created lifecycle email campaigns and SOPs to prevent customer deactivations; conducted churn research; bilingual English & Spanish.

Logistics & Operations Program Lead at Uber Technologies

December 29, 2015 - December 28, 2018

Led logistics and operations programs; developed cross-functional collaborations; managed data-driven reporting and planning.

Associate Marketing Manager – CRM Lifecycle at Favor Delivery

March 30, 2024 - Present

Drove acquisition, retention initiatives, and developed and maintained the CRM Marketing calendar for the Favor Gold subscription program. Oversaw the end-to-end management of permission based marketing and automated lifecycle campaigns utilizing email, push, SMS, In-app & content card channels to high volume users. Executed A/B tests to improve performance and identify data driven optimizations for continuous improvement across automated journeys and subscription program users. Developed personalized experiences with audience segmentation to drive engagement and increase revenue.

Strategic Operations Coordinator / CRM Content Specialist at Uber Technologies

January 1, 2019 - January 1, 2021

Coordinated all Spanish communications for email and app campaigns; ensured accurate and timely delivery. Implemented process updates to improve operations and campaign performance. Created lifecycle email campaigns, designed SOPs to prevent customer deactivation, and conducted churn research. Built lifecycle marketing maps in Braze; lifecycle journey mapping; data analysis and performance reporting with Looker & Tableau. Project management with Asana & Jira.