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Hi, I’m Scott! I’m a BA (Hons) Mass Communications, Public Relations & Advertising graduate from Edinburgh Napier University. I have relevant experience in communications, marketing and sales, with an interest in advertising, copywriting and digital marketing. I’ve worked on branding and content projects, managed LinkedIn pages, and analyzed campaign performance using LinkedIn and Google Analytics. I’m excited by new challenges and enjoy helping teams tell their stories clearly and creatively.…Hi, I’m Scott! I’m a BA (Hons) Mass Communications, Public Relations & Advertising graduate from Edinburgh Napier University. I have relevant experience in communications, marketing and sales, with an interest in advertising, copywriting and digital marketing. I’ve worked on branding and content projects, managed LinkedIn pages, and analyzed campaign performance using LinkedIn and Google Analytics. I’m excited by new challenges and enjoy helping teams tell their stories clearly and creatively.

Scott McDougall

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Hi, I’m Scott! I’m a BA (Hons) Mass Communications, Public Relations & Advertising graduate from Edinburgh Napier University. I have relevant experience in communications, marketing and sales, with an interest in advertising, copywriting and digital marketing. I’ve worked on branding and content projects, managed LinkedIn pages, and analyzed campaign performance using LinkedIn and Google Analytics. I’m excited by new challenges and enjoy helping teams tell their stories clearly and creatively.…Hi, I’m Scott! I’m a BA (Hons) Mass Communications, Public Relations & Advertising graduate from Edinburgh Napier University. I have relevant experience in communications, marketing and sales, with an interest in advertising, copywriting and digital marketing. I’ve worked on branding and content projects, managed LinkedIn pages, and analyzed campaign performance using LinkedIn and Google Analytics. I’m excited by new challenges and enjoy helping teams tell their stories clearly and creatively.

Available to hire

Hi, I’m Scott! I’m a BA (Hons) Mass Communications, Public Relations & Advertising graduate from Edinburgh Napier University. I have relevant experience in communications, marketing and sales, with an interest in advertising, copywriting and digital marketing.

I’ve worked on branding and content projects, managed LinkedIn pages, and analyzed campaign performance using LinkedIn and Google Analytics. I’m excited by new challenges and enjoy helping teams tell their stories clearly and creatively.

Skills

Copywriting

SEO

Experience Level

Copywriting

Expert

SEO

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing & Communications Analyst at Elite Energy

July 1, 2024 - Present

Led branding initiative including a new logo, brand guidelines, and a refreshed website. Managed the company LinkedIn Page and collaborated with the leadership team to promote informative content. Tracked campaign analytics via LinkedIn and Google Analytics and produced monthly reports with insights. Participated in a two-month assignment in Australia, working with the wider team to align digital marketing and communications efforts.

Ticketing & CRA Assistant at Heart of Midlothian FC

August 1, 2019 - March 1, 2020

Processed ticket sales and enquiries on busy match-days, built rapport with supporters of the club, and supported ticketing operations to ensure smooth match-day experiences.