I am a revenue-focused senior sales and marketing strategist with 15+ years across B2B SaaS and industrial sectors. I bridge communication science, marketing, and business administration to scale pipelines and deliver six-figure operational savings for global clients. I thrive at the intersection of analytical ROI modeling and practical, client-focused execution, turning insights into tangible business results. My approach combines market analysis, lead generation, and account-based strategies with a strong emphasis on CRM optimization and data-driven decision making. I’m passionate about building high-velocity teams and programs that accelerate growth while maintaining a sharp focus on outcomes and value for clients.

MARIA DE LA LUZ GOMEZ

I am a revenue-focused senior sales and marketing strategist with 15+ years across B2B SaaS and industrial sectors. I bridge communication science, marketing, and business administration to scale pipelines and deliver six-figure operational savings for global clients. I thrive at the intersection of analytical ROI modeling and practical, client-focused execution, turning insights into tangible business results. My approach combines market analysis, lead generation, and account-based strategies with a strong emphasis on CRM optimization and data-driven decision making. I’m passionate about building high-velocity teams and programs that accelerate growth while maintaining a sharp focus on outcomes and value for clients.

Available to hire

I am a revenue-focused senior sales and marketing strategist with 15+ years across B2B SaaS and industrial sectors. I bridge communication science, marketing, and business administration to scale pipelines and deliver six-figure operational savings for global clients. I thrive at the intersection of analytical ROI modeling and practical, client-focused execution, turning insights into tangible business results.

My approach combines market analysis, lead generation, and account-based strategies with a strong emphasis on CRM optimization and data-driven decision making. I’m passionate about building high-velocity teams and programs that accelerate growth while maintaining a sharp focus on outcomes and value for clients.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

AI-Powered Sales Specialist at Axya
January 1, 2025 - Present
Spearheading pipeline development for AI-driven procurement solutions in manufacturing. Impact: Aligning technical solutions to client business outcomes, identifying $90K–$250K in annual savings per account. Driving CRM accuracy to enhance conversion data and deal velocity.
Digital Marketing Manager (Contract) at The Medicine Shoppe Pharmacy (Canada)
December 1, 2022 - March 1, 2024
Directed digital growth strategies resulting in a 40% increase in product sales. Boosted lead generation by 55% through optimized Google Ads and email automation. Achieved a 15% increase in foot traffic using localized AI-driven data insights.
Inside Sales Representative – North America at Bentley Systems (Seequent)
April 1, 2022 - December 1, 2022
Managed technical sales prospecting for mining and infrastructure software. Results: 530% pipeline growth and 228% sales growth in Q4 2022.
Packaging Sales Specialist at Great Little Box Company
October 1, 2021 - February 1, 2022
Results: Exceeded sales targets by 166% in month one; achieved President’s Club honors.
Sales & Marketing Manager at No Limit Supply / Dispensary Supply Canada
June 1, 2021 - October 1, 2021
Implemented integrated CRM and lead-gen strategies, increasing sales by 35% in 4 months.
Inside Sales Representative / Marketing Specialist at Illinois Tool Works (ITW) – Magnaflux NAM
January 1, 2013 - January 1, 2020
Supported aerospace and automotive growth for 7 years across North America. Nominated for the ITW GEM Award (2019) for outstanding growth and service.

Education

Add your educational history here.

Qualifications

Master of Business Administration (MBA)
January 11, 2030 - January 21, 2026
Master of Science in Marketing
January 11, 2030 - January 21, 2026
Bachelor of Communication Science
January 11, 2030 - January 21, 2026

Industry Experience

Software & Internet, Manufacturing, Healthcare, Professional Services, Retail, Other