Christopher Kang

Digital Marketing Specialist at SM Entertainment (SM Global Shop)

Produced 30–60 short-form video and photo assets for client, driving 15–20% engagement growth across TikTok and Instagram. Built platform-native content strategies (calendars, hooks, CTAs, trends), increasing reach and discovery by ~20%. Advised clients on TikTok/IG best practices, improving profile visits, saves, and shares by ~15%. Analyzed performance using Instagram Insights, contributing to 10–15% CTR improvements. Collaborated with 4–6 creators, strengthening brand identity through consistent visual storytelling.

Digital Marketing Intern at Asher Collective

Created branded photo, graphic, and caption assets supporting weekly social publishing. Managed Instagram and Facebook calendars, increasing average post engagement by ~10%. Engaged with customers via comments and DMs, improving community interaction by ~10%.

Digital Marketing Specialist at SM Global Shop

Managed daily content across Instagram, TikTok, Twitter, and Facebook, contributing to 20–25% social engagement growth; executed campaigns with Warner Music, Universal Music Group, and Virgin Music Group supporting major releases; created and optimized Meta, Google, and TikTok Ads, improving CTR ~10% and reducing CPC ~5%; wrote digital copy for ads, email, push, and social, maintaining consistent brand voice; used GA4 to optimize user flows, contributing to 7–10% increases in e-commerce conversion performance; updated Shopify/Liquid pages for major drops and seasonal launches; coordinated influencer collaborations and product seedings, driving 10–15% lifts in engagement and assisted conversions.