Available to hire
I am a product-focused senior designer and art director with 14+ years of experience creating user-centered design systems, high-converting digital experiences, and scalable brand platforms. I have a strong background in UX/UI, conversion-focused design, and cross-functional collaboration with product, marketing, and engineering teams. I translate business goals and user needs into clear, measurable design outcomes and I am interested in roles at the intersection of design, user experience, and business impact.
Experience Level
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Work Experience
Managing Partner for Creatives and Marketing at ROI Group
September 1, 2023 - May 1, 2025Led a multidisciplinary team of 15+ designers delivering conversion-focused digital experiences and marketing platforms across multiple industries. Partnered with marketing and product stakeholders to translate business goals into scalable design systems, securing $500K+ in new contracts. Directed end-to-end design of a mascot and visual system for a banking app, driving higher user engagement and conversions.
Founder / Creative Director at HARDWORKERS
September 1, 2014 - September 1, 2023Founded and led a full-service design studio delivering brand systems, digital products, and UX-driven marketing experiences. Designed scalable visual and UI guidelines that increased brand awareness by 18% and improved consistency across digital channels. Collaborated closely with clients, developers, and partner agencies to streamline workflows and align design decisions with user and business needs.
Senior Creative Director at DASM Interactive
March 1, 2012 - August 1, 2014Led UX/UI and visual direction for digital products and marketing platforms, improving consistency across web and mobile experiences. Established UX and UI design guidelines that reduced production time by 22% and improved scalability across teams.
Executive Art Director / Senior Lead Designer at DDB Openeyes
July 1, 2010 - February 1, 2012Led creative execution for large-scale integrated campaigns and digital products for enterprise-level clients. Defined and enforced visual standards across multiple projects, ensuring brand consistency and high-quality execution at scale.
Education
Bachelor of Graphic Design at Almaty College of Art
January 1, 2001 - January 1, 2004Bachelor of Public Relations at University of International Business
January 1, 2004 - January 1, 2007Qualifications
Industry Experience
Professional Services, Media & Entertainment, Software & Internet
Experience Level
Expert
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