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Hi there! I'm Pamela, a passionate social media content creator with over 1.9 million followers across platforms like TikTok and Instagram. I specialize in captivating storytelling and engaging content to drive organic growth. My background in the music industry shapes my creative approach, blending art with strategy to elevate brands in the digital space. With a deep understanding of brand identity design and a knack for short-form video production, I help businesses connect with their audience meaningfully and effectively. I'm always excited to collaborate and leverage my skills in digital marketing and content creation to foster community engagement and growth.…Hi there! I'm Pamela, a passionate social media content creator with over 1.9 million followers across platforms like TikTok and Instagram. I specialize in captivating storytelling and engaging content to drive organic growth. My background in the music industry shapes my creative approach, blending art with strategy to elevate brands in the digital space. With a deep understanding of brand identity design and a knack for short-form video production, I help businesses connect with their audience meaningfully and effectively. I'm always excited to collaborate and leverage my skills in digital marketing and content creation to foster community engagement and growth.

Pamela Sabrina Santos

Content Creator, Video Editor, Social Media Manager, +4

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Hi there! I'm Pamela, a passionate social media content creator with over 1.9 million followers across platforms like TikTok and Instagram. I specialize in captivating storytelling and engaging content to drive organic growth. My background in the music industry shapes my creative approach, blending art with strategy to elevate brands in the digital space. With a deep understanding of brand identity design and a knack for short-form video production, I help businesses connect with their audience meaningfully and effectively. I'm always excited to collaborate and leverage my skills in digital marketing and content creation to foster community engagement and growth.…Hi there! I'm Pamela, a passionate social media content creator with over 1.9 million followers across platforms like TikTok and Instagram. I specialize in captivating storytelling and engaging content to drive organic growth. My background in the music industry shapes my creative approach, blending art with strategy to elevate brands in the digital space. With a deep understanding of brand identity design and a knack for short-form video production, I help businesses connect with their audience meaningfully and effectively. I'm always excited to collaborate and leverage my skills in digital marketing and content creation to foster community engagement and growth.

Available to hire

Hi there! I’m Pamela, a passionate social media content creator with over 1.9 million followers across platforms like TikTok and Instagram. I specialize in captivating storytelling and engaging content to drive organic growth. My background in the music industry shapes my creative approach, blending art with strategy to elevate brands in the digital space.

With a deep understanding of brand identity design and a knack for short-form video production, I help businesses connect with their audience meaningfully and effectively. I’m always excited to collaborate and leverage my skills in digital marketing and content creation to foster community engagement and growth.

Skills

CapCut

Copywriting

Script

Experience Level

CapCut

Expert

Copywriting

Expert

Script

Expert

Language

English

Fluent

Portuguese

Fluent

Spanish; Castilian

Advanced

Work Experience

Content Creator & Digital Media Specialist at Freelance

January 1, 2020 - Present

Manage and grow a multi-platform audience totaling 1.9 million followers. Create short-form videos focused on lifestyle, relationships, and dynamic outdoor storytelling. Produce branded content for clients in music, lifestyle and entertainment. Edit high-quality videos using CapCut and Canva, optimizing for trends and platform algorithms. Build visual identity for brands, including color palettes, logo applications, and social layouts. Collaborate with companies to define audience tone and messaging strategies.

Social Media & Artist Support at Ministry of Music Portugal

January 1, 2024 - January 1, 2025

Produced social content to clarify the brand’s value and attract new artists. Helped redesign the visual identity for Instagram, including fire-texture themes and stronger music‑related typography. Created calls‑to‑action, promotional messaging, and distribution-focused posts. Participated in digital music distribution processes: metadata, release preparation, platform insights, and artist support.

Content Monitor & Support at SoundCloud (via Merlin partner) Portugal

January 1, 2024 - January 1, 2025

Reviewed and monitored music accounts to ensure compliance with platform guidelines. Provided support to artists and labels regarding uploads, metadata, and copyright issues. Analyzed content behaviour to detect fraud and maintain platform integrity.

Content Creator & Digital Strategist at Freelance

January 1, 2020 - Present

As a freelance content creator and digital strategist, I grew a multi-platform audience to 1.9M followers through strategic storytelling and engaging video content. I produced over 500 short-form videos with an average of 15% engagement, delivered branded content for lifestyle and entertainment clients, and enhanced brand recognition significantly.

Social Media & Artist Support Specialist at Ministry of Music

January 1, 2024 - October 31, 2025

Redesigned the Instagram identity, resulting in a 40% engagement increase. Managed content creation that attracted over 200 new artists and oversaw digital distribution including metadata and compliance with releases.