I'm Christopher Britton, a Winnipeg-based entrepreneur with 20+ years in retail, merchandising, and e-commerce. I founded and have led Black Tie Cannabis since 2015, overseeing storefront design, branding, digital presence, inventory management, vendor partnerships, and the development of proprietary products to meet compliance and customer demand. I'm skilled at building high-performing teams, delivering exceptional customer experiences, and growing revenue through strategic merchandising, branding, and omni-channel retail execution. My background spans luxury, apparel, and consumer electronics, and I'm passionate about crafting distinctive brands, nurturing talent, and driving sustainable business growth.…

Christopher Britton

I'm Christopher Britton, a Winnipeg-based entrepreneur with 20+ years in retail, merchandising, and e-commerce. I founded and have led Black Tie Cannabis since 2015, overseeing storefront design, branding, digital presence, inventory management, vendor partnerships, and the development of proprietary products to meet compliance and customer demand. I'm skilled at building high-performing teams, delivering exceptional customer experiences, and growing revenue through strategic merchandising, branding, and omni-channel retail execution. My background spans luxury, apparel, and consumer electronics, and I'm passionate about crafting distinctive brands, nurturing talent, and driving sustainable business growth.…

Available to hire

I’m Christopher Britton, a Winnipeg-based entrepreneur with 20+ years in retail, merchandising, and e-commerce. I founded and have led Black Tie Cannabis since 2015, overseeing storefront design, branding, digital presence, inventory management, vendor partnerships, and the development of proprietary products to meet compliance and customer demand.

I’m skilled at building high-performing teams, delivering exceptional customer experiences, and growing revenue through strategic merchandising, branding, and omni-channel retail execution. My background spans luxury, apparel, and consumer electronics, and I’m passionate about crafting distinctive brands, nurturing talent, and driving sustainable business growth.

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Language

English
Fluent

Work Experience

Founder & CEO at Black Tie Cannabis
September 1, 2015 - Present
Founded and scaled a retail cannabis brand, including storefront design, branding, and digital presence. Built and curated diversified product menus across multiple categories, aligning with customer preferences and compliance requirements. Managed inventory, purchasing, and vendor relationships; collaborated with manufacturers to develop proprietary product lines (e-liquid and cannabis). Led customer experience efforts, training staff to provide knowledgeable recommendations and personalized service. Oversaw marketing, merchandising, and community engagement strategies to grow a loyal customer base.
Merchandising Manager at Old Navy
January 1, 2014 - January 1, 2015
Directed product presentation, inventory flow, and visual merchandising to align with brand strategy. Planned and executed floor moves, monthly sets, seasonal campaigns, and visual displays. Managed and developed merchandising staff, fostering a high-performance sales culture. Increased sales by driving promotional execution and optimizing product placement.
Key Leader at Lululemon
January 1, 2012 - January 1, 2014
Supported daily store leadership and coached team of Educators to deliver elevated guest experiences. Led sales floor operations, including staff coverage, efficiency, and product presentation. Mentored team members, contributing to career development and retention. Maintained visual standards and ensured seamless inventory-to-floor flow.
Client Advisor at Tiffany & Co.
January 1, 2011 - January 1, 2012
Delivered luxury shopping experiences through storytelling, product knowledge, and consultative selling. Built client relationships that fostered brand loyalty and repeat business.
Home Theatre Supervisor at Best Buy
January 1, 2010 - January 1, 2011
Supervised Home Theatre department operations, achieving sales and customer satisfaction goals. Trained and managed staff on product knowledge, upselling strategies, and technical solutions.
Home Theatre Supervisor / Interim Warehouse Manager / Holiday Hiring Manager at Future Shop
January 1, 2007 - January 1, 2010
Led Home Theatre department, managing merchandising, displays, staff coaching, and sales. Oversaw seasonal hiring initiatives to support peak business periods. Developed deep product expertise in consumer electronics and built strong customer relationships.

Education

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Qualifications

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Industry Experience

Retail, Consumer Goods, Software & Internet, Professional Services