Hi, I’m Sophie Jane Ashton—a communications leader with over ten years of experience in public relations, marketing, and social media across fashion, beauty, and lifestyle brands. I design integrated campaigns, secure strong media coverage, and nurture lasting relationships with clients and audiences. I am hands-on with strategy, leadership, and creative storytelling, and I thrive on driving brand growth through collaborative teamwork. I’m fascinated by the power of influence and how PR and creative communications shape consumer behavior. I love developing inventive work that resonates culturally, uses influencer partnerships effectively, and delivers measurable business results while mentoring teams to exceed client expectations.

Sophie Jane Ashton

Hi, I’m Sophie Jane Ashton—a communications leader with over ten years of experience in public relations, marketing, and social media across fashion, beauty, and lifestyle brands. I design integrated campaigns, secure strong media coverage, and nurture lasting relationships with clients and audiences. I am hands-on with strategy, leadership, and creative storytelling, and I thrive on driving brand growth through collaborative teamwork. I’m fascinated by the power of influence and how PR and creative communications shape consumer behavior. I love developing inventive work that resonates culturally, uses influencer partnerships effectively, and delivers measurable business results while mentoring teams to exceed client expectations.

Available to hire

Hi, I’m Sophie Jane Ashton—a communications leader with over ten years of experience in public relations, marketing, and social media across fashion, beauty, and lifestyle brands. I design integrated campaigns, secure strong media coverage, and nurture lasting relationships with clients and audiences. I am hands-on with strategy, leadership, and creative storytelling, and I thrive on driving brand growth through collaborative teamwork.

I’m fascinated by the power of influence and how PR and creative communications shape consumer behavior. I love developing inventive work that resonates culturally, uses influencer partnerships effectively, and delivers measurable business results while mentoring teams to exceed client expectations.

See more

Experience Level

Language

English
Fluent

Work Experience

Director, PR & Communications at Raven PR
January 1, 2024 - Present
Led the overall strategy, operations, and execution of PR & Communications for high-profile lifestyle brands, including Pole Star, Flight Club Aus, Lipton Tea, Antinol, Drip Invest, Everything Electric Sydney, Maxi Nutrition, and Cubo AI.
Senior Director at The Communications Agency
January 1, 2022 - December 31, 2023
Led the PR & Communications for London’s large fashion & lifestyle brands, directing eight high-impact campaigns and multi-channel activations.
PR Manager at 5th House PR
October 1, 2020 - January 31, 2022
Led the PR & Communications strategy for seven high-profile fashion and lifestyle clients, managing a small team and delivering results across media and influencer channels.
Senior Account Executive at Good Culture PR
October 1, 2016 - October 31, 2019
Led PR & Communications for luxury fashion and lifestyle brands, securing media coverage across major outlets and developing influencer partnerships.
Director at Stark Raven PR
January 1, 2024 - Present
Led the overall PR & Communications strategy, operations, and execution for high-profile lifestyle brands (e.g., Pole Star, Flight Club Aus, Lipton Tea, Antinol, Drip Invest, Everything Electric Sydney, Maxin Nutrition, Cubo AI); secured extensive media coverage across top-tier outlets; launched Flight Club Melbourne with a high-impact opening; led new business development and mentored a high-performing team.
London Communications Manager at Accessorize UK & IE
October 1, 2019 - October 1, 2020
Led all PR & communications, developed PR strategy for eight fast-fashion brands, and managed high-impact campaigns; secured coverage across major outlets and built influencer partnerships; oversaw VIP events and campaigns.

Education

BSc (Hons) Business Management at Liverpool John Moores University
January 1, 2014 - January 1, 2016
A Levels (English Literature B, Business Studies B, Food Technology B) at Harrogate Ladies' College
January 1, 2006 - January 1, 2013
GCSEs (Maths and English A*-C) at Harrogate Ladies' College
January 1, 2011 - January 1, 2011
BSc (Hons) Business Management at Liverpool John Moores University
January 1, 2014 - January 1, 2016
A Levels at Harrogate Ladies' College
January 1, 2006 - January 1, 2013
Duke of Edinburgh Bronze & Gold Award at Duke of Edinburgh
January 1, 2012 - January 1, 2012
LEAP Young Entrepreneurship Programme at LEAP
January 1, 2012 - January 1, 2012

Qualifications

Duke of Edinburgh Bronze & Gold Award
January 1, 2012 - January 1, 2012
Duke of Edinburgh Bronze & Gold Award
January 1, 2012 - January 1, 2012
Duke of Edinburgh Bronze & Gold Award
January 1, 2012 - January 1, 2012
LEAP Young Entrepreneurship Programme
January 1, 2012 - January 1, 2012

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Other, Software & Internet, Travel & Hospitality