I am a Senior Paid Social Consultant with over 10 years of experience helping companies and agencies drive measurable business results through data-driven advertising. I work end-to-end with paid social, from strategy and recommendations to hands-on execution, ongoing optimization, analysis, and reporting. I have extensive experience working with both local and global clients across multiple industries and platforms, including Meta, TikTok, Snapchat, LinkedIn, and YouTube. I am quick to onboard into new accounts, identify growth opportunities, and take full ownership of performance, always with a strong focus on business objectives and results. As a consultant, I am comfortable working in both short- and long-term engagements, collaborating closely with clients, creative teams, and internal stakeholders. I value clear communication, accountability, and delivering impact from day one.

I am a Senior Paid Social Consultant with over 10 years of experience helping companies and agencies drive measurable business results through data-driven advertising. I work end-to-end with paid social, from strategy and recommendations to hands-on execution, ongoing optimization, analysis, and reporting. I have extensive experience working with both local and global clients across multiple industries and platforms, including Meta, TikTok, Snapchat, LinkedIn, and YouTube. I am quick to onboard into new accounts, identify growth opportunities, and take full ownership of performance, always with a strong focus on business objectives and results. As a consultant, I am comfortable working in both short- and long-term engagements, collaborating closely with clients, creative teams, and internal stakeholders. I value clear communication, accountability, and delivering impact from day one.

Available to hire

I am a Senior Paid Social Consultant with over 10 years of experience helping companies and agencies drive measurable business results through data-driven advertising. I work end-to-end with paid social, from strategy and recommendations to hands-on execution, ongoing optimization, analysis, and reporting.

I have extensive experience working with both local and global clients across multiple industries and platforms, including Meta, TikTok, Snapchat, LinkedIn, and YouTube. I am quick to onboard into new accounts, identify growth opportunities, and take full ownership of performance, always with a strong focus on business objectives and results.

As a consultant, I am comfortable working in both short- and long-term engagements, collaborating closely with clients, creative teams, and internal stakeholders. I value clear communication, accountability, and delivering impact from day one.

See more

Language

Swedish
Fluent
English
Advanced

Work Experience

Digital planner at Own company
April 1, 2021 - Present
Managed relationships with a wide range of digital media partners, overseeing media planning and the purchase of advertising inventory across their platforms. Responsible for campaign planning, budget distribution, and performance tracking to ensure cost-efficient, goal-oriented media investments.
Account Manager at Belong Agency
September 1, 2018 - December 31, 2019
Responsible for managing client accounts and brand-building social media campaigns across both organic and paid channels. Worked closely with Nordic offices when required and reported directly to the CEO. Held ownership of client relationships, campaign budgets, social media strategy, and reporting. Focused on building a relevant and consistent social media presence aligned with each brand’s identity and business objectives, in close collaboration with the wider team. The role also included responsibility for influencer partnerships.
Paid Social Media Manager at Belong Agency
October 1, 2015 - September 30, 2018
Managed hands-on advertising across Facebook Business Manager and YouTube, including the development of platform-adapted content tailored to the Swedish market. Worked daily with optimization and performance analysis to ensure campaigns delivered against defined KPIs. Responsible for community management, concept development, client ownership, media buying, optimization, content publishing, and performance reporting. Also led influencer initiatives, including briefing, coordination with influencer networks, and selecting suitable profiles aligned with client objectives and campaign goals.
Paid Social Media Manager at SplayOne
October 1, 2020 - January 31, 2021
Managed hands-on advertising in Facebook Business Manager, ensuring content was optimized and adapted for the platform. Worked daily with optimization and performance analysis for the campaign Hela Sverige mot Hungerpandemin to ensure delivery against defined KPIs. Also handled incoming comments and questions as part of ongoing community management.

Education

Communication and Media Studies at University of Gothenburg
January 3, 2010 - January 6, 2013

Qualifications

LinkedIn Marketing solutions Fundamentals
August 31, 2023 - August 31, 2025
Meta Certified Discovery Commerce Specialist
December 1, 2022 - January 22, 2026
Snapchat Final Exam and Survey
September 1, 2023 - January 22, 2026

Industry Experience

Consumer Goods, Media & Entertainment