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I am a creative and detail-oriented SEO and content specialist with over three years’ experience in academic publishing and digital communications at MDPI. I develop SEO-optimized content across diverse formats, lead on corporate marketing campaigns, and contribute to long-term blog strategy, with a proven ability to communicate complex ideas to broad and specialist audiences. I am passionate about ethical publishing, the environment, data-driven marketing, and producing content that delivers measurable results with strong CTAs. I thrive in collaborative teams and am seeking a new role to further develop my skills.…I am a creative and detail-oriented SEO and content specialist with over three years’ experience in academic publishing and digital communications at MDPI. I develop SEO-optimized content across diverse formats, lead on corporate marketing campaigns, and contribute to long-term blog strategy, with a proven ability to communicate complex ideas to broad and specialist audiences. I am passionate about ethical publishing, the environment, data-driven marketing, and producing content that delivers measurable results with strong CTAs. I thrive in collaborative teams and am seeking a new role to further develop my skills.

Shaheena Patel

Content Creator, Copywriter, Content Producer, +2

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I am a creative and detail-oriented SEO and content specialist with over three years’ experience in academic publishing and digital communications at MDPI. I develop SEO-optimized content across diverse formats, lead on corporate marketing campaigns, and contribute to long-term blog strategy, with a proven ability to communicate complex ideas to broad and specialist audiences. I am passionate about ethical publishing, the environment, data-driven marketing, and producing content that delivers measurable results with strong CTAs. I thrive in collaborative teams and am seeking a new role to further develop my skills.…I am a creative and detail-oriented SEO and content specialist with over three years’ experience in academic publishing and digital communications at MDPI. I develop SEO-optimized content across diverse formats, lead on corporate marketing campaigns, and contribute to long-term blog strategy, with a proven ability to communicate complex ideas to broad and specialist audiences. I am passionate about ethical publishing, the environment, data-driven marketing, and producing content that delivers measurable results with strong CTAs. I thrive in collaborative teams and am seeking a new role to further develop my skills.

Available to hire

I am a creative and detail-oriented SEO and content specialist with over three years’ experience in academic publishing and digital communications at MDPI. I develop SEO-optimized content across diverse formats, lead on corporate marketing campaigns, and contribute to long-term blog strategy, with a proven ability to communicate complex ideas to broad and specialist audiences.

I am passionate about ethical publishing, the environment, data-driven marketing, and producing content that delivers measurable results with strong CTAs. I thrive in collaborative teams and am seeking a new role to further develop my skills.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Communications Associate at MDPI

July 1, 2022 - April 30, 2025

Pioneered content for cross-departmental corporate campaigns including MDPI’s International Days, helping to increase online engagement through targeted SEO-optimised content. Contributed to MDPI’s blog for three years, producing and editing content tailored to scholarly publishing audiences. Conducting keyword and topical research aligned with SEO best practices to develop timely, relevant content. Creating training materials to support colleagues. Onboarding new blog team members. Developing visual content ideas and liaising with the design team using Redmine. Collaborating with stakeholders across departments to align content with company goals — work featured in the Journalology newsletter. Supporting colleagues through internal proofreading and content quality checks.

English Editor at MDPI

October 1, 2021 - July 31, 2022

Editing academic articles for language accuracy and readability across multiple disciplines, ensuring in-house style guidelines were adhered to and implemented where needed. Mentoring freelance editors and contributing to the development of new training resources.

CX Associate at AnywhereWorks

October 1, 2020 - July 31, 2021

Managing high call volumes for SMEs, resolving queries efficiently via CRM tools. Producing a biweekly internal newsletter using MailChimp. Providing editorial feedback on customer service scripts.

Books Editor at The Mancunion (University of Manchester Student Newspaper)

January 1, 2018 - December 31, 2021

Overseeing content strategy for the Books section, managing contributors and scheduling content using WordPress. Producing thematic blog posts to promote events across Manchester. Training writers in SEO best practices and maintaining high editorial standards. Liaising with publishers and arranging coverage of local literary events.

SEO & Content Volunteer at Coffee4Craig

June 1, 2022 - July 31, 2024

Supporting SEO for the charity’s website, improving visibility of key landing pages. Planning and optimising blog content in alignment with fundraising efforts and public campaigns.