I am a senior B2B marketer specializing in index and data-driven financial markets. Over 7+ years, I have led integrated campaigns, announcements/PR coordination, and go-to-market programs for professional audiences, translating technical products into credible messaging and building sales-ready collateral. I drive measurable growth through LinkedIn, newsletters, content, events, and disciplined performance reporting. I collaborate closely with Sales, leadership, and product teams to ensure accuracy, consistency, and impactful communications across channels. I’m comfortable coordinating global branding and GTM efforts, managing end-to-end marketing programs, and partnering with external agencies on announcements. My strengths include stakeholder alignment, content library development, website/SEO improvements, and data-driven performance tracking to support revenue growth and brand recognition.

Eunjeong Kang

I am a senior B2B marketer specializing in index and data-driven financial markets. Over 7+ years, I have led integrated campaigns, announcements/PR coordination, and go-to-market programs for professional audiences, translating technical products into credible messaging and building sales-ready collateral. I drive measurable growth through LinkedIn, newsletters, content, events, and disciplined performance reporting. I collaborate closely with Sales, leadership, and product teams to ensure accuracy, consistency, and impactful communications across channels. I’m comfortable coordinating global branding and GTM efforts, managing end-to-end marketing programs, and partnering with external agencies on announcements. My strengths include stakeholder alignment, content library development, website/SEO improvements, and data-driven performance tracking to support revenue growth and brand recognition.

Available to hire

I am a senior B2B marketer specializing in index and data-driven financial markets. Over 7+ years, I have led integrated campaigns, announcements/PR coordination, and go-to-market programs for professional audiences, translating technical products into credible messaging and building sales-ready collateral. I drive measurable growth through LinkedIn, newsletters, content, events, and disciplined performance reporting. I collaborate closely with Sales, leadership, and product teams to ensure accuracy, consistency, and impactful communications across channels.

I’m comfortable coordinating global branding and GTM efforts, managing end-to-end marketing programs, and partnering with external agencies on announcements. My strengths include stakeholder alignment, content library development, website/SEO improvements, and data-driven performance tracking to support revenue growth and brand recognition.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

German
Fluent
English
Fluent
Korean
Fluent
French
Intermediate

Work Experience

Junior Brand Manager/Key Account Manager at Westiform Deutschland GmbH
January 1, 2021 - Present
Developed customized brand strategies to support client expansion into new markets; strengthened key account relationships; promoted new product lines to existing accounts; ensured consistent brand messaging across channels.
Senior Marketing Associate at MarketVector Indexes
January 1, 2021 - Present
Led a global rebranding initiative, developed go-to-market strategies for new index launches, created and managed a global content library of 150+ assets, launched omnichannel campaigns, improved UX and SEO, produced events and webinars, and tracked KPIs to deliver insights to leadership.
Demand Planner at LG Electronics Inc. Europe
January 1, 2019 - January 1, 2019
Developed accurate demand forecasts, improving inventory turnover; aligned forecasting with operational plans; designed seasonal demand models to support promotional planning.
Junior Brand Manager at AS Scope GmbH
January 1, 2019 - January 1, 2020
Supported strategic branding initiatives for data-driven B2B markets; created thought leadership content and event materials; maintained brand consistency across digital platforms; conducted market research for content and campaign development.

Education

Bachelor of Business Administration (BBA) at Yonsei University
January 11, 2030 - January 22, 2026
Bachelor of Arts (BA) in Sociology at Yonsei University
January 11, 2030 - January 22, 2026
Exchange Program in International Business Management at Aalto University
January 11, 2030 - January 22, 2026
Bachelor of Business Administration (BBA) at Yonsei University
January 11, 2030 - February 26, 2026
BA in Sociology at Yonsei University
January 11, 2030 - February 26, 2026
Exchange Program in International Business Management at Aalto University
January 11, 2030 - February 26, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Manufacturing, Media & Entertainment, Retail, Financial Services