I’m Beatriz Torrijos, a Communications and Digital Strategy Manager based in Singapore with a multicultural, multinational background across Spain, France and Belgium. Over more than 15 years, I’ve built brand, communications and digital engagement programs for retail, institutional and health-care regulated environments across Europe and Asia. I lead integrated brand strategies, messaging frameworks, stakeholder engagement, and multi-channel campaigns, including social media, content production, and analytics. I thrive on cross-functional collaboration and helping organizations tell consistent, impactful stories.…

Beatriz Torrijos

I’m Beatriz Torrijos, a Communications and Digital Strategy Manager based in Singapore with a multicultural, multinational background across Spain, France and Belgium. Over more than 15 years, I’ve built brand, communications and digital engagement programs for retail, institutional and health-care regulated environments across Europe and Asia. I lead integrated brand strategies, messaging frameworks, stakeholder engagement, and multi-channel campaigns, including social media, content production, and analytics. I thrive on cross-functional collaboration and helping organizations tell consistent, impactful stories.…

Available to hire

I’m Beatriz Torrijos, a Communications and Digital Strategy Manager based in Singapore with a multicultural, multinational background across Spain, France and Belgium. Over more than 15 years, I’ve built brand, communications and digital engagement programs for retail, institutional and health-care regulated environments across Europe and Asia.

I lead integrated brand strategies, messaging frameworks, stakeholder engagement, and multi-channel campaigns, including social media, content production, and analytics. I thrive on cross-functional collaboration and helping organizations tell consistent, impactful stories.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent
French
Advanced

Work Experience

Founder and Digital Marketing Director at Dragonfly Digital Marketing and Events
February 1, 2020 - Present
Plan digital marketing strategies for SMEs; manage social media and website platforms; content creation and storytelling; monthly results reports; product photography; event planning. Notable clients include Elizabeth Little, Badt and Co., Suzette Accessories, Bastide Colombe, BioRoyale, Hister, Asia Retina.
Society and Events Director at CRIB Society
February 1, 2018 - January 31, 2020
Planned and executed high-profile CRIB events while leading the organisation’s social media strategy. Directed outreach and partnerships, produced marketing materials, and negotiated with venues and suppliers to ensure quality and cost efficiency. Supervised volunteers to deliver seamless operations and an elevated guest experience.
Knowledge Management at United Nations Women
March 1, 2017 - December 31, 2017
Developed the Annual Communications Report and managed social media for Project Aspire and Project Inspire. Supported the SNOW Gala through fundraising, stakeholder engagement, and event coordination. Streamlined the Salesforce database and work processes. Conducted research for the 2018 campaign on the gender pay gap in Singapore and Southeast Asia.
Deputy Director of Communication at Pierre Fabre Dermo-cosmetic Laboratories
March 1, 2006 - February 29, 2016
Made press releases, product briefs and translations. Organised events and press conferences. Managed social media communication strategies. Established and maintained relations with the media, doctors, and influencers, and evaluated published media materials. Managed advertising. Organised media trips and assisted in public relations.
Group Head Historical Archives at Directorate General of the Treasury of the Social Security
May 1, 2004 - March 31, 2006
Led a team of twelve in a project to update the database of historical archives of the Treasury. Monitored and controlled documentation of the historical archives.
Journalist in the International Department at Euroimagen & Communication
September 1, 2003 - March 31, 2004
Established daily contact with correspondents worldwide, wrote news reports, and selected and post-produced photos for publication.
Press Office Manager at International Labour Organization (I.L.O.)
July 1, 2003 - February 29, 2004
Set up and ran the Communications Department. Wrote press releases, maintained media relations, and managed the agenda for the Director of the Madrid office.
Journalist in the Communications Office of the Directorate General of Fisheries at European Commission
November 1, 2002 - April 30, 2003
Managed the Journal of European and International Press and Fisheries News for internal publication. Collaborated with the European Council on the Reform of the Common Fisheries Policy. Assisted in documentation and cataloguing in the Directorate-General for Fisheries library.
Public Relations at International Centre of Antibes
June 1, 2002 - October 31, 2002
Handled Public Relations at the Head Offices of the French International Centre for Teaching in the French Riviera. Managed client and tour operator relations, both in person and by phone, organising events and preparing information dossiers.
Press Officer at Spanish Confederation of Business Organizations (C.E.O.E.)
January 1, 2002 - March 31, 2002
Worked as a press officer in the Cabinet of Communication, maintaining direct contact with national media. Organised press conferences, institutional events, press releases, and briefings.
Journalist at Antena 3 Television
April 1, 2000 - October 31, 2001
Wrote and published content (interviews, news, features, and image/video editing) for the main website www.muyfemenino.com and other company websites.
Hospital Companion at Touch Centre for Independent Living and Home Care
January 1, 2018 - December 31, 2021
Volunteer role supporting hospital companions and independent living.
Volunteer at Red Cross
January 1, 2018 - Present
Meals with love and different programs (volunteering)
Society and Events Director, Social Media Manager at CRIB Society
February 1, 2018 - January 31, 2020
Planned and executed high-profile CRIB events while leading the organisation’s social media strategy. Directed outreach and partnerships, produced marketing materials, and negotiated with venues and suppliers to ensure quality and cost efficiency. Supervised volunteers to deliver seamless operations and an elevated guest experience.
Journalist in the International Department of the agency at Euroimagen & Communication
September 1, 2003 - March 31, 2004
Established daily contact with correspondents worldwide, wrote news reports, and selected and post-produced photos for publication.
Society and Events Director / Social Media Manager at CRIB Society
February 1, 2018 - January 1, 2020
Planned and executed high-profile CRIB events while leading the organisation’s social media strategy. Directed outreach and partnerships, produced marketing materials, and negotiated with venues and suppliers to ensure quality and cost efficiency. Supervised volunteers to deliver seamless operations and an elevated guest experience.
Founder at Dragonfly Digital Marketing & Events
January 1, 2020 - Present
Founded dragonfly digital marketing & events, developing integrated brand and communications strategies across digital and offline channels. Led branding and campaign storytelling, managed Meta Ads campaigns to amplify brand visibility and community engagement; oversaw content production, stakeholder communications, and performance analytics; produced structured reporting to measure engagement and effectiveness.
Lead, Brand and Community Strategy at CRIB SOCIETY
January 1, 2018 - January 1, 2020
Supported women-led initiatives with communications strategy across digital platforms and live events; coordinated high-profile events and institutional partnerships; strengthened member engagement across social channels and events; aligned cross-functional stakeholders and external partners to ensure brand consistency; managed operational budgets and vendor negotiations.
Knowledge Management and Digital Communications at United Nations Women - Singapore
January 1, 2017 - January 1, 2017
Supported digital communications and knowledge management initiatives aligned with UN Women's global framework; managed communications strategy across digital platforms; strengthened member engagement across social channels; aligned cross-functional stakeholders and managed budgets.
Deputy Director of Communications at Pierre Fabre Dermocosmetics
January 1, 2006 - January 1, 2016
Managed integrated corporate and brand communications across retail and pharmacy networks; coordinated collaboration between marketing, medical, and commercial teams; led national product launches ensuring brand consistency across channels; created and managed social media channels and strategies; analyzed campaign performance and contributed to data-informed strategic adjustments; maintained relationships with journalists, influencers, medical professionals and industry stakeholders; operated within multinational governance and health care regulatory frameworks.
Group Head, Historical Archives at Treasury of the Social Security (Madrid)
January 1, 2004 - January 1, 2006
Led a team of 12 cross-functional specialists to reorganize structured documentation systems and governance processes within public administration; managed international communications roles across Europe and international institutions.
Communications Roles (International) at Various European Institutions
January 1, 1998 - January 1, 2004
Held international communications roles across Europe and international institutions, including the European Commission (Brussels), ILO, CEOE, International Center of Antibes (France) and Antena 3 Television; managed media relations, executive communications and institutional public affairs.

Education

Bachelor’s degree in Journalism at Francisco de Vitoria University (Linked to Complutense University)
January 1, 1995 - January 1, 2000
Diploma in Audiovisual Communication at Francisco de Vitoria University (Linked to Complutense University)
January 1, 1995 - January 1, 2000
Community Manager Course at IEBS
January 1, 2011 - January 1, 2012
Congress Organisation Course at FORCEM - CEIM
January 1, 2005 - January 1, 2005
Specialisation in Press Office Communication for Companies, Organisations, and Institutions at Complutense University
January 1, 2001 - January 1, 2002
Specialisation in International Journalism, and Studies at Francisco de Vitoria University (Linked to Complutense University)
January 1, 1998 - January 1, 1998
Bachelor’s degree in Journalism at Francisco de Vitoria University (Linked to Complutense University)
January 1, 1995 - January 1, 2000
Diploma in Audiovisual Communication at Francisco de Vitoria University (Linked to Complutense University)
January 1, 1995 - January 1, 2000
Community Manager Course at IEBS
January 1, 2011 - January 1, 2012
Congress Organisation Course at FORCEM - CEIM
January 1, 2005 - January 1, 2005
Specialisation in Press Office Communication for Companies, Organisations, and Institutions at Complutense University
January 1, 2001 - January 1, 2002
Specialisation in International Journalism, and Studies at Francisco de Vitoria University (Linked to Complutense University)
January 1, 1998 - January 1, 1998
Bachelor’s degree in Journalism at Francisco de Vitoria University (Linked to Complutense University)
January 1, 1995 - January 1, 2000
Diploma in Audiovisual Communication at Francisco de Vitoria University (Linked to Complutense University)
January 1, 1995 - January 1, 2000
Community Manager Course at IEBS, Madrid
January 1, 2011 - January 1, 2012
Congress Organisation Course at FORCEM - CEIM (Madrid)
January 1, 2005 - January 1, 2005
Specialisation in Press Office Communication for Companies, Organisations, and Institutions at Complutense University (Madrid)
January 1, 2001 - January 1, 2002
Specialisation in International Journalism at Francisco de Vitoria University (Linked to Complutense University)
January 1, 1998 - January 1, 1998
Bachelor’s Degree in Journalism at Francisco de Vitoria University, Madrid
January 1, 1995 - January 1, 2000
Diploma in Audio Visual Communication at Francisco de Vitoria University, Madrid
January 1, 1995 - January 1, 2000
Community Manager Course at IEBS (Madrid)
January 1, 2011 - January 1, 2012
Congress Organization Course at FORCEM - CEIM (Madrid)
January 1, 2005 - January 1, 2005
Press Office Communications Specialist at Complutense University (Madrid)
January 1, 2001 - January 1, 2002
International Journalism Specialization at Francisco de Vitoria University (Madrid)
January 1, 1998 - January 1, 1998

Qualifications

Community Manager Course
January 1, 2011 - January 1, 2012
Congress Organisation Course
January 1, 2005 - January 1, 2005
Specialisation in Press Office Communication for Companies, Organisations, and Institutions
January 1, 2001 - January 1, 2002
Specialisation in International Journalism, and Studies
January 1, 1998 - January 1, 1998
Community Manager Course (IEBS)
January 1, 2011 - January 1, 2012
Congress Organisation Course
January 1, 2005 - January 1, 2005
Specialisation in Press Office Communication for Companies, Organisations, and Institutions
January 1, 2001 - January 1, 2002
Specialisation in International Journalism, and Studies
January 1, 1998 - January 1, 1998
Community Manager Course (IEBS, Madrid)
January 1, 2011 - January 1, 2012
Congress Organisation Course
January 1, 2005 - January 1, 2005
Specialisation in Press Office Communication for Companies, Organisations, and Institutions
January 1, 2001 - January 1, 2002
Specialisation in International Journalism
January 1, 1998 - January 1, 1998
Diploma in Audiovisual Communication
January 1, 1995 - January 1, 2000

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Government, Software & Internet, Retail, Healthcare, Life Sciences

Skills

Experience Level