I'm a creative marketing professional with a passion for turning ideas into engaging digital content across social platforms. I love collaborating across teams to plan, produce and schedule platform-specific content, using analytics to refine performance and drive growth. With a background in psychology, I bring a consumer-centric perspective to campaigns and a knack for translating complex ideas into clear, audience-focused messages. I enjoy photography and videography and continuously develop my skills in Canva, CapCut, and video editing to deliver compelling brand storytelling.

Divya George Cheshire

I'm a creative marketing professional with a passion for turning ideas into engaging digital content across social platforms. I love collaborating across teams to plan, produce and schedule platform-specific content, using analytics to refine performance and drive growth. With a background in psychology, I bring a consumer-centric perspective to campaigns and a knack for translating complex ideas into clear, audience-focused messages. I enjoy photography and videography and continuously develop my skills in Canva, CapCut, and video editing to deliver compelling brand storytelling.

Available to hire

I’m a creative marketing professional with a passion for turning ideas into engaging digital content across social platforms. I love collaborating across teams to plan, produce and schedule platform-specific content, using analytics to refine performance and drive growth.

With a background in psychology, I bring a consumer-centric perspective to campaigns and a knack for translating complex ideas into clear, audience-focused messages. I enjoy photography and videography and continuously develop my skills in Canva, CapCut, and video editing to deliver compelling brand storytelling.

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Language

English
Fluent

Work Experience

Social Media Marketing Intern at InstaGo Ed-Travels
July 1, 2025 - October 1, 2025
Planned and produced platform-specific content for Instagram, X and TikTok; content received 12% more views than other reels and a 36.5% lower skip-rate. Wrote engaging captions, analyzed engagement metrics to refine strategy, managed accounts, and followed weekly content calendars. Used CapCut and Canva to create short-form video content with a strong hook.
Voluntary Creative Director at Birmingham Malayalee Society
September 1, 2023 - May 1, 2024
Led TikTok content strategy for a university cultural society, achieving posts with up to 8.8K views and increasing like-to-view rate by 44%. Produced event recap videos (2.5K+ likes, 1.1K+ views) and supported brand-building and planning for Kilukam, Europe’s largest student-run Malayalee event, contributing to ~1,000 tickets sold.
Waitress (Customer-Facing) at Cottons Hotel and Spa
January 1, 2019 - January 1, 2024
Developed strong time management, communication and multitasking abilities in a fast-paced hospitality environment. Delivered consistent customer experiences while handling competing priorities and built confidence working with diverse stakeholders.
Waitress (Customer-Facing) at Evuna Restaurant
January 1, 2021 - January 1, 2021
Provided attentive service in a high-volume dining setting, supporting operations and customer satisfaction.
Waitress (Customer-Facing) at Macdonald Burlington Hotel
January 1, 2023 - January 1, 2024
Managed multiple priorities under pressure, contributing to excellent guest experiences and consistent service.
Waitress (Customer-Facing) at Mowgli Restaurant
January 1, 2024 - January 1, 2025
Delivered outstanding customer service and collaborated with team members in a fast-paced restaurant environment.

Education

MSc Marketing at University of Birmingham
September 1, 2024 - September 1, 2025
BSc Psychology at University of Birmingham
September 1, 2021 - July 1, 2024

Qualifications

SEO Introduction Course
January 11, 2030 - January 22, 2026

Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services, Retail