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I'm Iva Ivanova, a Senior PPC and Paid Media Strategist with over a decade of frontline experience building, scaling, and fine-tuning campaigns that drive real business growth. I've led performance marketing programs for US and UK clients across SaaS, e-commerce, DTC and lead-generation, blending data-driven optimization with creative testing to deliver measurable results at scale. I thrive in cross-functional teams, aligning SEO, content, and analytics to create cohesive, multi-channel strategies. I build full-funnel campaigns, manage large budgets, mentor teammates, and turn insights into action to improve ROAS and lower CPA while keeping brand messaging consistent.…I'm Iva Ivanova, a Senior PPC and Paid Media Strategist with over a decade of frontline experience building, scaling, and fine-tuning campaigns that drive real business growth. I've led performance marketing programs for US and UK clients across SaaS, e-commerce, DTC and lead-generation, blending data-driven optimization with creative testing to deliver measurable results at scale. I thrive in cross-functional teams, aligning SEO, content, and analytics to create cohesive, multi-channel strategies. I build full-funnel campaigns, manage large budgets, mentor teammates, and turn insights into action to improve ROAS and lower CPA while keeping brand messaging consistent.

Iva Ivanova

Digital Marketer, Marketing Strategist, Performance Marketer, +4

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I'm Iva Ivanova, a Senior PPC and Paid Media Strategist with over a decade of frontline experience building, scaling, and fine-tuning campaigns that drive real business growth. I've led performance marketing programs for US and UK clients across SaaS, e-commerce, DTC and lead-generation, blending data-driven optimization with creative testing to deliver measurable results at scale. I thrive in cross-functional teams, aligning SEO, content, and analytics to create cohesive, multi-channel strategies. I build full-funnel campaigns, manage large budgets, mentor teammates, and turn insights into action to improve ROAS and lower CPA while keeping brand messaging consistent.…I'm Iva Ivanova, a Senior PPC and Paid Media Strategist with over a decade of frontline experience building, scaling, and fine-tuning campaigns that drive real business growth. I've led performance marketing programs for US and UK clients across SaaS, e-commerce, DTC and lead-generation, blending data-driven optimization with creative testing to deliver measurable results at scale. I thrive in cross-functional teams, aligning SEO, content, and analytics to create cohesive, multi-channel strategies. I build full-funnel campaigns, manage large budgets, mentor teammates, and turn insights into action to improve ROAS and lower CPA while keeping brand messaging consistent.

Available to hire

I’m Iva Ivanova, a Senior PPC and Paid Media Strategist with over a decade of frontline experience building, scaling, and fine-tuning campaigns that drive real business growth. I’ve led performance marketing programs for US and UK clients across SaaS, e-commerce, DTC and lead-generation, blending data-driven optimization with creative testing to deliver measurable results at scale.

I thrive in cross-functional teams, aligning SEO, content, and analytics to create cohesive, multi-channel strategies. I build full-funnel campaigns, manage large budgets, mentor teammates, and turn insights into action to improve ROAS and lower CPA while keeping brand messaging consistent.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Bulgarian

Fluent

English

Advanced

German

Intermediate

Spanish; Castilian

Beginner

Work Experience

Senior PPC and Paid Media Strategist at The Brains & Rocket Healthcare Digital Marketing Agency

January 1, 2021 - Present

Led performance marketing strategies for US and UK clients across B2B, e-commerce, DTC and lead generation; blended data-driven optimization with creative testing to deliver measurable growth at scale; managed budgets up to $4m/month; collaborated with cross-functional teams (SEO, content, analytics); trained and mentored team members to improve performance.