Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Vivian Frascarelli, based in Dublin, Ireland, a Portuguese Digital Marketing & CRM Specialist with SEO, Content & Inbound Marketing expertise and over seven years of experience in marketing and digital strategy. I’ve led teams and managed campaigns across SaaS, education, health care, and retail, always focused on driving results. I’m experienced in inbound marketing, paid media, SEO, and CRM systems, and I excel at developing strategies that improve brand awareness, customer engagement, and conversions. My hands-on approach starts with optimizing ad spend and increasing website traffic, then implementing new tools that make teams more efficient.…I'm Vivian Frascarelli, based in Dublin, Ireland, a Portuguese Digital Marketing & CRM Specialist with SEO, Content & Inbound Marketing expertise and over seven years of experience in marketing and digital strategy. I’ve led teams and managed campaigns across SaaS, education, health care, and retail, always focused on driving results. I’m experienced in inbound marketing, paid media, SEO, and CRM systems, and I excel at developing strategies that improve brand awareness, customer engagement, and conversions. My hands-on approach starts with optimizing ad spend and increasing website traffic, then implementing new tools that make teams more efficient.

Vivian Frascarelli

Digital Marketer, Content Creator, SEO Expert, +2





I'm Vivian Frascarelli, based in Dublin, Ireland, a Portuguese Digital Marketing & CRM Specialist with SEO, Content & Inbound Marketing expertise and over seven years of experience in marketing and digital strategy. I’ve led teams and managed campaigns across SaaS, education, health care, and retail, always focused on driving results. I’m experienced in inbound marketing, paid media, SEO, and CRM systems, and I excel at developing strategies that improve brand awareness, customer engagement, and conversions. My hands-on approach starts with optimizing ad spend and increasing website traffic, then implementing new tools that make teams more efficient.…I'm Vivian Frascarelli, based in Dublin, Ireland, a Portuguese Digital Marketing & CRM Specialist with SEO, Content & Inbound Marketing expertise and over seven years of experience in marketing and digital strategy. I’ve led teams and managed campaigns across SaaS, education, health care, and retail, always focused on driving results. I’m experienced in inbound marketing, paid media, SEO, and CRM systems, and I excel at developing strategies that improve brand awareness, customer engagement, and conversions. My hands-on approach starts with optimizing ad spend and increasing website traffic, then implementing new tools that make teams more efficient.

Available to hire

I’m Vivian Frascarelli, based in Dublin, Ireland, a Portuguese Digital Marketing & CRM Specialist with SEO, Content & Inbound Marketing expertise and over seven years of experience in marketing and digital strategy. I’ve led teams and managed campaigns across SaaS, education, health care, and retail, always focused on driving results. I’m experienced in inbound marketing, paid media, SEO, and CRM systems, and I excel at developing strategies that improve brand awareness, customer engagement, and conversions. My hands-on approach starts with optimizing ad spend and increasing website traffic, then implementing new tools that make teams more efficient.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

General Manager at Bunsen Burgers

July 1, 2023 - September 1, 2025

Led customer experience initiatives, improving satisfaction and retention through personalized service and staff training. Managed daily operations, ensuring brand consistency, service quality, and visual standards. Coordinated internal communications and aligned touchpoints with brand guidelines. Oversaw supplier relationships and cost control to maintain profitability while supporting marketing campaigns.

Marketing Manager at Ferrarezi Branding (Agency)

August 1, 2022 - April 1, 2023

Led performance marketing for multiple clients, developing growth strategies and launching new brands across industries including education, personal brands, legal, retail, and engineering. Managed marketing performance for 5+ clients, achieving higher engagement and retention. Oversaw content creation, design execution, and task delegation to ensure projects delivered on time and within budget. Implemented Active Campaign CRM, increasing lead conversion rates by 40% and improving client prospecting.

Digital Marketing Specialist at Plooral (Human Resources Technology)

January 1, 2022 - August 1, 2022

Led inbound marketing efforts for the sales team through inbound strategies, resulting in a 35% increase in qualified leads. Collaborated with the paid advertising team to reduce click costs by 50% and increase conversions by 50%. Focused on CRO and inbound marketing strategies, achieving a 35% improvement in landing page conversions. Responsible for the email marketing automation using the Active Campaign tool; 10% of regular customers purchased an upsell for their service packages.

Content Creator & SEO Specialist at Marketing in Ireland (Digital Marketing Community)

June 1, 2024 - August 1, 2025

Developed and optimized high-quality content tailored to target audiences, driving increased engagement and website traffic. Conducted keyword research and implemented on-page SEO strategies to improve search engine rankings and organic visibility. Monitored website performance using analytics tools to identify growth opportunities and refine content strategies. Collaborated with cross-functional teams to align content with organizational goals and brand voice. Managed social media accounts to promote content, increase reach, and foster audience interaction.

Communication Specialist at Sagrado Rede de Educação (Education Sector)

January 1, 2020 - January 1, 2022

Optimized the institutional website with SEO strategies, ranking the company blog among the top 3 search results, leading to a 50% increase in website traffic and improved brand recognition. Implemented inbound marketing strategies for lead generation, boosting qualified leads by 35%. Managed marketing performance for 12 schools nationwide, ensuring consistent brand messaging and online performance across all locations. Led sales team training at all 12 schools, ensuring the integration of the online enrollment system with the central main system, which streamlined operations and reduced enrollment processing.

Marketing Assistant at Bothanica Mineral (Cosmetics Sector)

June 1, 2018 - January 1, 2020

Managed paid media campaigns across key digital platforms, driving customer acquisition and brand visibility. Developed and executed email marketing strategies, using automation tools to enhance campaign efficiency and customer engagement. Planned and executed digital marketing campaigns, focusing on customer success and media optimization. Monitored campaign performance, implementing strategies to improve results and client satisfaction.