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I’m a results-driven Sales Operations Analyst with 8+ years of experience optimizing sales processes, reporting, forecasting, and data management in healthcare and retail. I use data to boost sales efficiency, drive revenue growth, and support strategic decision-making. I thrive on turning complex metrics into clear, actionable insights that leaders can act on.…

Dimuthu Chandrasiri

Data Analyst, Marketing Analyst, Marketing Strategist, +2

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I’m a results-driven Sales Operations Analyst with 8+ years of experience optimizing sales processes, reporting, forecasting, and data management in healthcare and retail. I use data to boost sales efficiency, drive revenue growth, and support strategic decision-making. I thrive on turning complex metrics into clear, actionable insights that leaders can act on.…

Available to hire

I’m a results-driven Sales Operations Analyst with 8+ years of experience optimizing sales processes, reporting, forecasting, and data management in healthcare and retail. I use data to boost sales efficiency, drive revenue growth, and support strategic decision-making. I thrive on turning complex metrics into clear, actionable insights that leaders can act on.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Operations Effectiveness Analyst at Project Management Institute

June 1, 2025 - Present

Strategy-focused operations analyst driving global sales analytics and forecasting through Power BI, supporting 160+ product specialists across 6 regions and multiple product categories; partnered with council members on web analytics to inform executive decision-making. Delivered sales forecasting and productivity analyses, enabling data-driven capacity planning and improving regional productivity. Developed standardized KPI frameworks and executive dashboards, reducing manual reporting and accelerating decision cycles. Identified opportunities for process improvement via trend analysis and benchmarking.

Senior Sales Operations Analyst at Bio-Reference Health

November 1, 2021 - January 1, 2025

Managed Salesforce data and reporting for a $600M revenue company across 8 districts and 80 sales reps, ensuring data integrity. Developed sales forecasting models using Salesforce and Power BI, improving revenue predictability. Designed interactive dashboards and KPI reports to track performance and identify growth opportunities, contributing to a 10% increase in new and upsell business. Led data hygiene initiatives, partnered with senior leadership on market trends, and streamlined sales workflows with automation. Trained teams on CRM best practices and dashboard interpretation. Led territory management, lead management, segmentation, and churn analysis to optimize sales strategies.

Business Development/Analyst Intern at Allied Team

May 1, 2021 - July 1, 2021

Analyzed and optimized digital marketing strategies and campaigns using Tableau and SQL to measure performance and guide strategy. Provided insights on sales and marketing performance, contributing to a 15% increase in conversion rates. Developed executive-ready materials highlighting key business trends and strategic recommendations.

Brand Manager at Abans PLC

January 1, 2013 - January 1, 2018

Led marketing strategies for HP and Lenovo brands across 400 showrooms and 2 dealer departments, supporting business growth and scalability. Achieved 45% market share across 40+ retail locations and developed data-driven sales strategies. Collaborated with cross-functional teams to optimize distribution channels and streamline sales operations.