Language
English
Fluent
Work Experience
Marketing Manager (Part-Time) at Vinescapes Marketing
September 1, 2024 - December 1, 2025Developed and implemented digital campaigns; produced trade show events; provided product development advice; managed media engagement, advertising and direct communications; ongoing management of the website and CRM; facilitated production of collateral and managing brand activities.
Founder / Consultant at Totem Marketing
January 1, 2015 - PresentConsulted for wine, beer, spirits and associated businesses; developed brand strategies and activity plans; guided clients on product development, branding and market growth; managed promotional campaigns across digital, print and media channels; wrote press releases and provided branding advice; ran own business and financial administration.
Account Manager at DIG & FISH
January 1, 2014 - December 31, 2015Managed multiple wine clients; coordinated monthly marketing activities and major campaigns/events; delivered public tastings and wine competitions; advised on product development, branding and communications; produced press releases and managed media outreach.
Marketing & Communications Manager at Oakridge Wines
January 1, 2009 - December 31, 2014Led marketing and communications across operations, finance and HR; managed product launches, packaging and communications; oversaw customer services, clubs and databases; recruited and trained staff; managed direct sales and events; developed brand marketing and promotional materials; contributed to strategy.
Marketing & Communications Manager at Tarrawarra Estate
January 1, 2009 - December 31, 2014Directed marketing strategy, events, content creation and brand development; managed campaigns across digital and print channels; built partnerships and customer engagement; oversaw database and CRM use; supported hospitality and tourism initiatives.
Marketing & Communications Manager at Scarborough Wines
January 1, 2009 - December 31, 2014Led marketing initiatives for wine-labels; managed branding, product launches and events; oversaw communications, packaging and retail partnerships; developed and executed campaigns across digital, print and events.
Marketing Manager at Sydney Ferries
January 1, 2006 - December 31, 2009Coordinated across operations, finance, HR and other departments to implement major event plans (New Year’s Eve, Australia Day, harbour events); managed public safety information campaigns; produced visuals and brand assets; supported stakeholder communications.
Education
Doctor of Philosophy (Anthropology) at University of Southampton
January 11, 2030 - January 23, 2026Master of Anthropology (Advanced) with Commendation at Australian National University
January 11, 2030 - January 1, 2024Qualifications
Wine Themed Event Marketing Award
January 1, 2023 - January 23, 2026Wine Communicators of Australia Award
January 1, 2023 - January 23, 2026Industry Experience
Media & Entertainment, Consumer Goods, Travel & Hospitality, Professional Services, Retail
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