Led social media destination for short-form mobile videos on TikTok (London). Supported content strategy aligned with TikTok trends and audience behavior and ensured branded content met platform advertising guidelines and best practices.

Marketing & Content Manager (Contract) at In Hype – The Bro Break (Sports Collectibles / Live Stream Venture)

Built and launched the marketing and content function for a new live-commerce startup in the sports collectibles space. Developed and executed social media and content strategies to drive brand awareness, engagement, and audience growth. Managed content planning, calendars, and campaign execution supporting live stream events and promotions. Led guest outreach, partnerships, and scheduling for interviews and collaborative content segments. Supported live stream operations and worked closely with the founder on go-to-market strategy and early-stage growth initiatives.

Marketing Executive at Joud Coffee

Developed and implemented comprehensive marketing strategies to drive brand awareness and lead generation. Built the marketing department from inception, defining roles, responsibilities, and workflows to support company objectives. Created and executed social media strategies, managing content creation, scheduling, and engagement to enhance brand visibility. Ensured brand consistency across all platforms and maintained high standards for messaging and visual identity. Led PR efforts, including media relations, press releases, and crisis communications, to protect and enhance brand reputation. Developed and maintained detailed documentation and SOPs for marketing processes and protocols. Planned and executed integrated marketing campaigns, measuring effectiveness through KPIs and adjusting strategies as needed.

Reviewed short-form video content for advertising suitability and platform compliance, assessing creative quality, engagement potential, and alignment with TikTok trends. Supported internal teams by identifying high-performing creative formats suitable for paid promotion and contributed insights on content structure and hook effectiveness to improve ad potential.

Marketing Executive (Social Media) at Joud Coffee

Established and managed the social media function, aligning content with brand direction and growth goals. Planned, scheduled, and optimized content using Hootsuite, introducing structured KPI tracking. Drove Instagram growth by 48% within 8 months and increased engagement from ~2% to 4%+. Optimized posting times and content pillars to improve reach and consistency. Managed paid social boosts and supported Meta campaigns, increasing promotional reach by ~30%. Collaborated with operations on product launches, leading the digital rollout of a new seasonal menu.

Market Researcher at Market Intelligence International

Help organisations understand how to provide outstanding service quality and customer satisfaction. Created and updated content for PR, websites, videos, scripts, UX/UI, social media, and other platforms. Leveraged owned, earned, and paid distribution channels to expand reach and increase engagement. Crafted messaging and sales enablement materials for new and existing products. Used SEO best practices to improve search engine rankings. Designed visuals for campaigns and promotional materials.