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I build brands through perspective, not templates. My background spans hospitality, construction, and sport, but what defines my work is how I think: identity, storytelling, and long-term brand direction. If the focus is on identity, storytelling, and a long-term brand strategy—not short-term noise—clarity and consistency drive real results. I care how a brand feels and, when the feel is right, performance follows. I apply this thinking across hospitality, lifestyle, and local brands to shape identities, strengthen customer loyalty, and improve growth. A cultural case study exploring this approach lives on my website.…I build brands through perspective, not templates. My background spans hospitality, construction, and sport, but what defines my work is how I think: identity, storytelling, and long-term brand direction. If the focus is on identity, storytelling, and a long-term brand strategy—not short-term noise—clarity and consistency drive real results. I care how a brand feels and, when the feel is right, performance follows. I apply this thinking across hospitality, lifestyle, and local brands to shape identities, strengthen customer loyalty, and improve growth. A cultural case study exploring this approach lives on my website.

Oliver Hall

Brand Strategist, Creative Director, Content Creator, +3

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I build brands through perspective, not templates. My background spans hospitality, construction, and sport, but what defines my work is how I think: identity, storytelling, and long-term brand direction. If the focus is on identity, storytelling, and a long-term brand strategy—not short-term noise—clarity and consistency drive real results. I care how a brand feels and, when the feel is right, performance follows. I apply this thinking across hospitality, lifestyle, and local brands to shape identities, strengthen customer loyalty, and improve growth. A cultural case study exploring this approach lives on my website.…I build brands through perspective, not templates. My background spans hospitality, construction, and sport, but what defines my work is how I think: identity, storytelling, and long-term brand direction. If the focus is on identity, storytelling, and a long-term brand strategy—not short-term noise—clarity and consistency drive real results. I care how a brand feels and, when the feel is right, performance follows. I apply this thinking across hospitality, lifestyle, and local brands to shape identities, strengthen customer loyalty, and improve growth. A cultural case study exploring this approach lives on my website.

Available to hire

I build brands through perspective, not templates. My background spans hospitality, construction, and sport, but what defines my work is how I think: identity, storytelling, and long-term brand direction. If the focus is on identity, storytelling, and a long-term brand strategy—not short-term noise—clarity and consistency drive real results. I care how a brand feels and, when the feel is right, performance follows.

I apply this thinking across hospitality, lifestyle, and local brands to shape identities, strengthen customer loyalty, and improve growth. A cultural case study exploring this approach lives on my website.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Welsh

Intermediate

Work Experience

Operations & Experience Lead at No11 Restaurant

January 1, 2024 - January 1, 2026

Lead the brand direction and full operational management of a multi-property hospitality business, overseeing guest experience, finances, suppliers, staffing, and performance across multiple holiday rental units. Generated £146k+ gross revenue over two years; oversaw 1,500+ booked nights with consistent occupancy and guest satisfaction; achieved Airbnb Superhost status with a 4.8+ rating and 90%+ response rate; designed the full guest journey from booking to post-stay communication; controlled budgets, supplier payments, and operational costs to protect profitability; secured and managed funding to support growth; recruited and managed cleaning staff; built operational systems to improve efficiency, consistency, and repeat bookings; used guest feedback to refine experience and performance.

Marketing & Brand Strategy Lead at No11 Restaurant

January 1, 2023 - January 1, 2025

Led brand repositioning of a fine-dining restaurant into a locally-sourced, ingredients-led favourite. Reshaped tone of voice and brand positioning; strengthened brand identity across digital and in-venue touchpoints; led event promotion and seasonal campaigns; built and grew No11’s social presence with strong organic and paid campaigns; amassed 3.6k followers; generated 83k Instagram views during relaunch; improved customer engagement and early booking behavior; achieved a TripAdvisor Travellers' Choice Award, placing the restaurant in the top 10% of restaurants worldwide.

Creative Lead at Jacques Wine Bar

January 1, 2024 - January 1, 2025

Named, branded, and launched a French-inspired wine bar. Created brand identity and visual direction; led the creative rollout across social and in-venue materials; curated promotional campaigns to build awareness and footprint; established a recognisable local presence, contributing to growth across social channels with over 3.8k followers.

Unpaid Marketing Intern at Unspecified Organization

January 1, 2024 - January 1, 2024

Assisted with content creation for a combined audience of over 111k; supported fan engagement campaigns; learned how culture builds loyalty and how to attract members.

Unpaid Marketing Internship

January 1, 2024 - Present

Content creation for a combined audience of over 111k; Supported fan engagement campaigns; Learned how culture builds loyalty and how to attract members.