I’m a marketing and business development professional with experience spanning sports marketing for the PGA TOUR, real estate, advertising, and nonprofit organizations. I’ve worked in high-level roles including listing coordinator, closing coordinator, social media director, and business development lead for a multi-million-dollar producing real estate agent. I have also served as the Office Manager and budgeting director for a large real estate agency. A graduate of UNC-Chapel Hill, I’ve also supported grant writing and fundraising initiatives for Carolina Ballet and other non-profit businesses. Today, I provide freelance marketing services across a variety of industries, specializing in business development, web design, strategic marketing, and content creation. I am also a professionally published author of a critically acclaimed fictional novel.

Emily Johnson

I’m a marketing and business development professional with experience spanning sports marketing for the PGA TOUR, real estate, advertising, and nonprofit organizations. I’ve worked in high-level roles including listing coordinator, closing coordinator, social media director, and business development lead for a multi-million-dollar producing real estate agent. I have also served as the Office Manager and budgeting director for a large real estate agency. A graduate of UNC-Chapel Hill, I’ve also supported grant writing and fundraising initiatives for Carolina Ballet and other non-profit businesses. Today, I provide freelance marketing services across a variety of industries, specializing in business development, web design, strategic marketing, and content creation. I am also a professionally published author of a critically acclaimed fictional novel.

Available to hire

I’m a marketing and business development professional with experience spanning sports marketing for the PGA TOUR, real estate, advertising, and nonprofit organizations. I’ve worked in high-level roles including listing coordinator, closing coordinator, social media director, and business development lead for a multi-million-dollar producing real estate agent. I have also served as the Office Manager and budgeting director for a large real estate agency. A graduate of UNC-Chapel Hill, I’ve also supported grant writing and fundraising initiatives for Carolina Ballet and other non-profit businesses. Today, I provide freelance marketing services across a variety of industries, specializing in business development, web design, strategic marketing, and content creation. I am also a professionally published author of a critically acclaimed fictional novel.

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Language

English
Fluent

Work Experience

Freelance Consultant (Business, Marketing and Grants) at Self-employed
January 1, 2022 - Present
Provide freelance business, marketing, and grant writing consulting to diverse clients; develop marketing strategies, create website and blog content, and prepare grant proposals for non-profit organizations.
Marketing Director and Consultant at Tefft Realty Group
January 1, 2022 - Present
Lead marketing strategy and materials for Tefft Realty Group; write weekly real estate–related blog posts, manage social media, and advise on ways to market real estate services and retain clients.
Listing and Closing Director at Tefft Realty Group
January 1, 2023 - Present
Marketing for all properties secured by Tefft Realty Group; create targeted marketing materials, manage MLS listings with data and descriptions, design marketing materials for properties, coordinate professional photos and property tours, and assist clients through closing with inspectors, attorneys and lenders.
Virtual Business and Marketing Consultant at Time, Etc.
January 1, 2018 - January 1, 2023
Provide virtual consulting to 6-8 clients at a time; create blog content, website content and social media copy; design and manage websites using WordPress; design and manage email marketing campaigns; build and manage CRM databases; prepare presentations and pitch decks; provide public relations support and copywriting for published materials.
Chief Launch Officer at Write Way Publishing
January 1, 2019 - January 1, 2022
Collaborate with authors to promote recently published works; design social media, print, and website marketing materials; build author landing pages; provide Amazon marketing services including descriptive content and keyword research; promote publishing services to grow author databases and manage monthly newsletters for the publisher.
Director of Marketing, Finance and Agent Development at RE/MAX Advantage
January 1, 2014 - January 1, 2017
Oversee office management, daily operations, and main point of contact for 30+ agents; hire and train staff; implement programs to increase profitability and agent satisfaction; manage QuickBooks for accounts receivable/payable, commissions, and earnest money; create annual budget and provide weekly financial reports; design and deliver agent training; lead office marketing and recruitment efforts.
Real Estate Agent (Independent Contractor) at RE/MAX Preferred Associates and RE/MAX Advantage
January 1, 2011 - January 1, 2014
Assist buyers and sellers in residential real estate transactions; develop and manage marketing materials for client properties; deliver high-level service to maintain repeat and referral business.
Manager of Annual Giving and Corporate Support, Grant Writer at Carolina Ballet
January 1, 2009 - January 1, 2011
Grow support from current donors; identify potential new donors, write grant applications, and design annual fund drive materials; manage corporate sponsorships and oversee sponsorship packages; research artistic grants and ensure timely submission of applications.
Associate Account Manager / Account Coordinator at Burdette Ketchum Agency
January 1, 2008 - January 1, 2009
Support two Account Directors in servicing ~30 agency clients; assist in concepting advertisements and campaigns; coordinate media planning, ensure deadlines and approvals; oversee billing and traffic between account services and creative teams; contribute as a copywriter on accounts.
Coordinator, PGA TOUR Business Development at PGA TOUR
January 1, 2007 - January 1, 2008
Assist in developing sponsor relationships; identify and create sponsorship concepts; prepare and present sponsorship proposals; support sales efforts for World Golf Hall of Fame and The First Tee programs; research prospects and draft agreements.
Marketing Assistant at PGA TOUR Marketing Department
January 1, 2005 - January 1, 2007
Collaborate with marketing teams managing PGA TOUR Official Marketing Relationships; assist in planning and executing marketing programs, media plans, and events for partners; prepare client presentations and manage contract/billing processes.

Education

B.A., Journalism – Public Relations Sequence at The University of North Carolina at Chapel Hill School of Journalism and Mass Communication
January 11, 2030 - May 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Media & Entertainment, Non-Profit Organization, Professional Services, Education