Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I translate complex consumer behaviors and market dynamics into clear, actionable strategies for purpose-driven companies. With 10+ years of experience in market research and strategy, I partner with clients to explore what drives people — their choices, needs and cultural contexts — and translate that complexity into clarity. My work spans in-depth qualitative methodologies, observational studies and cultural foresight, always tailored to the challenge at hand. What sets me apart is not just gathering insights, but connecting them directly to brand, innovation and organizational strategy. That means clients don’t just get findings, they get roadmaps they can act on right away. Along the way, I prioritize collaboration and co-creation. I believe the best outcomes come from balancing intellectual ambition with humility, delivering impact while fostering trust. Whether it’s helping businesses understand their consumers, sharpen their positioning or navigate competitive markets, I bring curiosity, rigor and empathy to every project.…I translate complex consumer behaviors and market dynamics into clear, actionable strategies for purpose-driven companies. With 10+ years of experience in market research and strategy, I partner with clients to explore what drives people — their choices, needs and cultural contexts — and translate that complexity into clarity. My work spans in-depth qualitative methodologies, observational studies and cultural foresight, always tailored to the challenge at hand. What sets me apart is not just gathering insights, but connecting them directly to brand, innovation and organizational strategy. That means clients don’t just get findings, they get roadmaps they can act on right away. Along the way, I prioritize collaboration and co-creation. I believe the best outcomes come from balancing intellectual ambition with humility, delivering impact while fostering trust. Whether it’s helping businesses understand their consumers, sharpen their positioning or navigate competitive markets, I bring curiosity, rigor and empathy to every project.

Elodie Roy

Brand Strategist, Marketing Strategist, Marketing Analyst, +1





I translate complex consumer behaviors and market dynamics into clear, actionable strategies for purpose-driven companies. With 10+ years of experience in market research and strategy, I partner with clients to explore what drives people — their choices, needs and cultural contexts — and translate that complexity into clarity. My work spans in-depth qualitative methodologies, observational studies and cultural foresight, always tailored to the challenge at hand. What sets me apart is not just gathering insights, but connecting them directly to brand, innovation and organizational strategy. That means clients don’t just get findings, they get roadmaps they can act on right away. Along the way, I prioritize collaboration and co-creation. I believe the best outcomes come from balancing intellectual ambition with humility, delivering impact while fostering trust. Whether it’s helping businesses understand their consumers, sharpen their positioning or navigate competitive markets, I bring curiosity, rigor and empathy to every project.…I translate complex consumer behaviors and market dynamics into clear, actionable strategies for purpose-driven companies. With 10+ years of experience in market research and strategy, I partner with clients to explore what drives people — their choices, needs and cultural contexts — and translate that complexity into clarity. My work spans in-depth qualitative methodologies, observational studies and cultural foresight, always tailored to the challenge at hand. What sets me apart is not just gathering insights, but connecting them directly to brand, innovation and organizational strategy. That means clients don’t just get findings, they get roadmaps they can act on right away. Along the way, I prioritize collaboration and co-creation. I believe the best outcomes come from balancing intellectual ambition with humility, delivering impact while fostering trust. Whether it’s helping businesses understand their consumers, sharpen their positioning or navigate competitive markets, I bring curiosity, rigor and empathy to every project.

Available to hire

I translate complex consumer behaviors and market dynamics into clear, actionable strategies for purpose-driven companies.

With 10+ years of experience in market research and strategy, I partner with clients to explore what drives people — their choices, needs and cultural contexts — and translate that complexity into clarity. My work spans in-depth qualitative methodologies, observational studies and cultural foresight, always tailored to the challenge at hand.

What sets me apart is not just gathering insights, but connecting them directly to brand, innovation and organizational strategy. That means clients don’t just get findings, they get roadmaps they can act on right away.

Along the way, I prioritize collaboration and co-creation. I believe the best outcomes come from balancing intellectual ambition with humility, delivering impact while fostering trust.

Whether it’s helping businesses understand their consumers, sharpen their positioning or navigate competitive markets, I bring curiosity, rigor and empathy to every project.

Skills

Leadership

Branding

Experience Level

Leadership

Expert

Branding

Expert

Language

French

Fluent

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Founder at Oriosity S.L.

August 1, 2016 - Present

Founded and led a consumer insight and market intelligence agency, delivering global, multilingual research projects that informed go-to-market strategies, pricing strategies, and product launches. Led international business development initiatives, achieving 5% revenue growth and expanding into three new markets.

Senior Research Executive at Conecta R&C S.L.

August 1, 2014 - August 1, 2016

Led research projects for global FMCG and lifestyle brands across EMEA and LATAM, ensuring methodological rigour and cultural relevance. Translated insights into actionable recommendations for senior leadership, shaping product development, creative campaigns, and brand strategy.

Branding Consultant at Tonic Insight LTD

July 1, 2012 - August 1, 2014

Focused on brand strategy, positioning, storytelling and reputation management. Combined studies with a part-time branding consultancy role, which then hired me full-time for a year after graduation.