Available to hire
I’m Reshma Karnani, a marketing strategist with ~24 years of experience in BFSI and ITES, guiding executive leadership to craft differentiated growth strategies, owning P&L, and establishing governance for multi-million programs across APAC and EMEA. I specialize in digital business models, MarTech, go-to-market design, ecosystem construction, customer acquisition, and product development, serving as a single point of contact for C-level executives and turning strategic ideas into measurable growth.
I excel at building high-performance teams, nurturing ecosystem partnerships, and delivering customer retention and advocacy. I thrive in dynamic landscapes by applying industry best practices to transform business performance and drive sustainable value.
Experience Level
Language
English
Fluent
Work Experience
Senior Manager – Loyalty Marketing & Advocacy, APAC & Japan at SAP
June 1, 2016 - June 1, 2024Led loyalty marketing and advocacy initiatives across APAC & Japan, building a cross-functional team of 20 resources to drive customer advocacy and growth across five lines of business. Created governance for multi-million programs and partnerships, and expanded SAP’s customer lifecycle initiatives in the region.
International Outsourcing Controller – EMEA, APAC & LATAM (Global Role) at PayPal
June 1, 2015 - May 31, 2016Led global vendor onboarding and consolidation programs, driving insourcing to Korea, India, China, and Australia. Managed outsourcing for 200+ markets in Europe & Asia and guided MEA plans through roadshows and strategic alliances.
Business Leader – Strategy & Operations (Vendors, Issuers & B2C) – APMEA (1 Promotion) at MasterCard
October 1, 2012 - May 31, 2015Steered strategy & operations across vendors, issuers & B2C for APMEA; expanded the network to 14+ banks, revamped brand positioning in MENA, and led a global consolidation program to reduce call centers from two-digit numbers to eight.
Various Roles – BFSI at Standard Chartered Bank | Japanese Credit Bureau | Mashreq Bank | American Express
January 1, 2000 - January 1, 2012Held diverse positions across leading BFSI organizations in the UAE, developing early cross-functional and customer-centric capabilities that laid the foundation for later regional leadership.
Various Roles at Standard Chartered Bank; Japanese Credit Bureau; Mashreq Bank; American Express (UAE)
January 1, 2000 - January 1, 2012Gained multi-faceted experience across major banks and bureaus, contributing to risk, operations, and customer-focused initiatives; part of early career in UAE.
Various Roles at Standard Chartered Bank | Japanese Credit Bureau | Mashreq Bank | American Express
January 1, 2000 - January 1, 2012Undertook multiple roles in BFSI across the UAE, contributing to cross-functional programs and strengthening client relationships.
Various Roles at Standard Chartered Bank; Japanese Credit Bureau; Mashreq Bank; American Express
January 1, 2000 - January 1, 2012Early career across BFSI markets in the UAE region.
Senior Manager – Loyalty Marketing & Advocacy at SAP
June 1, 2016 - June 1, 2024Led loyalty marketing & advocacy initiatives for APAC & Japan; managed multi-million programs and a team focused on customer advocacy and expansion across five lines of business.
Education
Bachelor of Business Administration – Management & Marketing at University of Delaware, Newark, USA
January 11, 2030 - January 1, 2008Bachelor of Science – Computer Software at MidKent College, Kent, UK
January 11, 2030 - January 1, 2005Project Management Professional (PMP) at Project Management Institute (PMI)
January 11, 2030 - January 23, 2026Marketing Automation Pathway at SiriusDecisions
January 1, 2017 - January 23, 2026Bachelor of Business Administration – Management & Marketing at University of Delaware, Newark, USA
January 11, 2030 - January 1, 2008Bachelor of Science – Computer Software at Midkent College, Kent, UK
January 11, 2030 - January 1, 2005Project Management Professional (PMP) at Project Management Institute (PMI)
January 11, 2030 - January 23, 2026Marketing Automation Pathway at SiriusDecisions
January 1, 2017 - January 23, 2026Six Sigma & PME Certification at Institute
January 11, 2030 - January 23, 2026Bachelor of Business Administration – Management & Marketing at University of Delaware, Newark, USA
January 1, 2008 - January 1, 2008Bachelor of Science – Computer Software at Midkent College, Kent, UK
January 1, 2005 - January 1, 2005Project Management Professional (PMP) at Project Management Institute (PMI)
January 11, 2030 - January 23, 2026Six Sigma at Institute
January 11, 2030 - January 23, 2026Marketing Automation Pathway at SiriusDecisions
January 1, 2017 - January 1, 2017Bachelor of Business Administration – Management & Marketing at University of Delaware, Newark, USA
January 11, 2030 - January 1, 2008Bachelor of Science – Computer Software at Midkent College, Kent, UK
January 11, 2030 - January 1, 2005Marketing Automation Pathway at SiriusDecisions
January 1, 2017 - January 1, 2017Bachelor of Business Administration – Management & Marketing at University of Delaware, Newark, USA
January 11, 2030 - January 1, 2008Bachelor of Science – Computer Software at Midkent College, Kent, UK
January 11, 2030 - January 1, 2005Qualifications
Six Sigma & PME Certification
January 11, 2030 - January 23, 2026Project Management Professional (PMP)
January 11, 2030 - January 23, 2026Six Sigma & PME Certification
January 11, 2030 - January 23, 2026Marketing Automation Pathway
January 1, 2017 - January 23, 2026PMP - Project Management Professional
January 11, 2030 - January 23, 2026Six Sigma & PME Certification
January 11, 2030 - January 23, 2026Six Sigma & PME Certified
January 11, 2030 - January 23, 2026Project Management Professional (PMP)
January 11, 2030 - January 23, 2026Marketing Automation Pathway
January 1, 2017 - January 1, 2017Six Sigma & PME Certified
January 11, 2030 - January 23, 2026Project Management Professional (PMP)
January 11, 2030 - January 23, 2026Project Management Professional (PMP)
January 11, 2030 - March 26, 2026Six Sigma & PME Certified
January 11, 2030 - March 26, 2026Marketing Automation Pathway – SiriusDecisions
January 1, 2017 - January 1, 2017Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Telecommunications
Experience Level
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