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I’m a social and marketing operations professional with experience supporting large-scale creative and paid social campaigns for national brands. At Macy’s, I help manage social and influencer projects from brief to delivery, keeping timelines on track and teams aligned across strategy, creative, and production. I’m highly organized, collaborative, and focused on making sure great creative gets out the door smoothly and on time.…I’m a social and marketing operations professional with experience supporting large-scale creative and paid social campaigns for national brands. At Macy’s, I help manage social and influencer projects from brief to delivery, keeping timelines on track and teams aligned across strategy, creative, and production. I’m highly organized, collaborative, and focused on making sure great creative gets out the door smoothly and on time.

Victoria Lake

Production Manager, Content Producer, Digital Producer, +2

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I’m a social and marketing operations professional with experience supporting large-scale creative and paid social campaigns for national brands. At Macy’s, I help manage social and influencer projects from brief to delivery, keeping timelines on track and teams aligned across strategy, creative, and production. I’m highly organized, collaborative, and focused on making sure great creative gets out the door smoothly and on time.…I’m a social and marketing operations professional with experience supporting large-scale creative and paid social campaigns for national brands. At Macy’s, I help manage social and influencer projects from brief to delivery, keeping timelines on track and teams aligned across strategy, creative, and production. I’m highly organized, collaborative, and focused on making sure great creative gets out the door smoothly and on time.

Available to hire

I’m a social and marketing operations professional with experience supporting large-scale creative and paid social campaigns for national brands. At Macy’s, I help manage social and influencer projects from brief to delivery, keeping timelines on track and teams aligned across strategy, creative, and production. I’m highly organized, collaborative, and focused on making sure great creative gets out the door smoothly and on time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Intermediate

Work Experience

Social Operations Specialist at Macy's

May 1, 2025 - Present

Develop and maintain detailed project timelines for social creative initiatives, track milestones, coordinate cross-functional collaboration among strategy, art, and production teams to uphold process integrity and meet timeline commitments. Manage asset archiving in the Digital Asset Management (DAM) system, organize and facilitate weekly creative milestone meetings, and ensure deliverables are on time. Provide team with essential seasonal toolkits, imagery, and vendor assets. Support project teams and senior administrators with resource allocation and capacity planning to optimize output; develop and maintain digital marketing initiative schedules, including paid social ads and influencer collaborations.

Assistant Project/ Production Manager at Macy's

May 1, 2022 - May 1, 2025

Manage timelines and project workflows for multiple marketing and paid social campaigns; track progress and mitigate delays through proactive communication with internal and external stakeholders. Assist in the creation, execution, and optimization of social campaigns across platforms (Facebook, Instagram, TikTok, Snapchat, etc.) to drive engagement and meet creative objectives. Administer creative asset workflows and ensure timely delivery of assets and deliverables; oversee budgets and resource allocation to support efficient campaign production.

Administrative Assistant at Weichert Realtors

February 1, 2019 - April 1, 2022

Facilitate office productivity and efficiency by managing calendars, filing, printing, copying, scanning, faxing; manage social media accounts on behalf of supervisor; compile information for projects through transcription, inputting, formatting, and editing text, data and graphics; maintain electronic and hard copy filing systems.