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Hi, I'm Liya Aleksandrova, a Digital Marketing Strategist with a passion for turning data into growth. I lead cross-functional teams to craft and optimize campaigns across Google, social, email, and content channels. My approach blends creative storytelling with rigorous measurement to deliver websites and campaigns that drive brand visibility and revenue. I enjoy building strong client relationships, collaborating with UX, design, and engineering teams, and sharing knowledge through training sessions. I thrive in fast-paced environments, adapt quickly to new industries, and stay focused on outcomes that matter for clients and partners.…Hi, I'm Liya Aleksandrova, a Digital Marketing Strategist with a passion for turning data into growth. I lead cross-functional teams to craft and optimize campaigns across Google, social, email, and content channels. My approach blends creative storytelling with rigorous measurement to deliver websites and campaigns that drive brand visibility and revenue. I enjoy building strong client relationships, collaborating with UX, design, and engineering teams, and sharing knowledge through training sessions. I thrive in fast-paced environments, adapt quickly to new industries, and stay focused on outcomes that matter for clients and partners.

Liya Aleksandrova

Digital Marketer, Marketing Strategist, Brand Strategist, +1

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Hi, I'm Liya Aleksandrova, a Digital Marketing Strategist with a passion for turning data into growth. I lead cross-functional teams to craft and optimize campaigns across Google, social, email, and content channels. My approach blends creative storytelling with rigorous measurement to deliver websites and campaigns that drive brand visibility and revenue. I enjoy building strong client relationships, collaborating with UX, design, and engineering teams, and sharing knowledge through training sessions. I thrive in fast-paced environments, adapt quickly to new industries, and stay focused on outcomes that matter for clients and partners.…Hi, I'm Liya Aleksandrova, a Digital Marketing Strategist with a passion for turning data into growth. I lead cross-functional teams to craft and optimize campaigns across Google, social, email, and content channels. My approach blends creative storytelling with rigorous measurement to deliver websites and campaigns that drive brand visibility and revenue. I enjoy building strong client relationships, collaborating with UX, design, and engineering teams, and sharing knowledge through training sessions. I thrive in fast-paced environments, adapt quickly to new industries, and stay focused on outcomes that matter for clients and partners.

Available to hire

Hi, I’m Liya Aleksandrova, a Digital Marketing Strategist with a passion for turning data into growth. I lead cross-functional teams to craft and optimize campaigns across Google, social, email, and content channels. My approach blends creative storytelling with rigorous measurement to deliver websites and campaigns that drive brand visibility and revenue.

I enjoy building strong client relationships, collaborating with UX, design, and engineering teams, and sharing knowledge through training sessions. I thrive in fast-paced environments, adapt quickly to new industries, and stay focused on outcomes that matter for clients and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Bulgarian

Fluent

English

Fluent

French

Advanced

Polish

Beginner

Work Experience

Digital Marketing Project Manager at Progress

July 1, 2023 - May 1, 2025

Leads and manages web digital marketing projects from concept to completion, ensuring on time delivery, on budget, and achievement of ROIs; collaborates with Content, UX, Web Design and Engineering teams to deliver expected results; maintains project status and visibility; supports ongoing client education.

Digital Marketing Strategist / Team Lead at The Cyan Spectrum

January 1, 2020 - Present

Leading and executing digital marketing strategies for international clients; aligning creative, content, and performance teams to deliver websites and campaigns that drive growth and brand visibility. Measuring and reporting performance, maintaining client relationships, and preparing project documentation.

Cloud Specialist, Key Accounts at Balkans & Adriatic Microsoft

April 1, 2019 - December 1, 2019

Helped customers evaluate cloud solutions (CRM, ERP, Biz Apps Portfolio), identify opportunities, and align them with business goals; built partner relationships and coordinated with internal teams to drive solution adoption.

Customer Relationship Expert at ITCE, Bulgaria

January 1, 2013 - December 1, 2014

Managed client relationships to build reputation for excellent service; developed strategies for new business acquisition, planning, retention, and management; maintained CRM data and monitored market competition.

Front Desk Customer Service (Training and Certification Center) at ITCE, Bulgaria

June 1, 2011 - December 1, 2012

Handled client issues and supported training and certification processes; maintained customer data and CRM records; supported sales and customer accounting activities.