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Hi, I’m Nathanar Barbosa, a digital marketing strategist with 10+ years of experience driving multi-channel campaigns for global brands and startups. I specialize in content development, SEO, and creative direction, blending strategy with hands-on execution to boost engagement and results. I thrive on building strong brand stories, designing email funnels, and leveraging social media to grow audiences. I also enjoy exploring AI-powered tools to improve clarity, consistency, and content accuracy across nuanced topics.…Hi, I’m Nathanar Barbosa, a digital marketing strategist with 10+ years of experience driving multi-channel campaigns for global brands and startups. I specialize in content development, SEO, and creative direction, blending strategy with hands-on execution to boost engagement and results. I thrive on building strong brand stories, designing email funnels, and leveraging social media to grow audiences. I also enjoy exploring AI-powered tools to improve clarity, consistency, and content accuracy across nuanced topics.

Nathanar Barbosa

Content Strategist, Brand Strategist, Social Media Manager, +2

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Hi, I’m Nathanar Barbosa, a digital marketing strategist with 10+ years of experience driving multi-channel campaigns for global brands and startups. I specialize in content development, SEO, and creative direction, blending strategy with hands-on execution to boost engagement and results. I thrive on building strong brand stories, designing email funnels, and leveraging social media to grow audiences. I also enjoy exploring AI-powered tools to improve clarity, consistency, and content accuracy across nuanced topics.…Hi, I’m Nathanar Barbosa, a digital marketing strategist with 10+ years of experience driving multi-channel campaigns for global brands and startups. I specialize in content development, SEO, and creative direction, blending strategy with hands-on execution to boost engagement and results. I thrive on building strong brand stories, designing email funnels, and leveraging social media to grow audiences. I also enjoy exploring AI-powered tools to improve clarity, consistency, and content accuracy across nuanced topics.

Available to hire

Hi, I’m Nathanar Barbosa, a digital marketing strategist with 10+ years of experience driving multi-channel campaigns for global brands and startups. I specialize in content development, SEO, and creative direction, blending strategy with hands-on execution to boost engagement and results.

I thrive on building strong brand stories, designing email funnels, and leveraging social media to grow audiences. I also enjoy exploring AI-powered tools to improve clarity, consistency, and content accuracy across nuanced topics.

Skills

Copywriting

Branding

Email Marketing

Experience Level

Copywriting

Expert

Branding

Expert

Email Marketing

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Sr. Brand and Social Media Strategist at Self-employed

September 1, 2020 - May 31, 2023

Led cross-channel marketing campaigns, increased social media engagement by 250% and follower growth by 680% over 2.5 years. Established social media as a revenue-driving channel through strategic content planning and audience engagement. Developed email and social automation strategies, improving client satisfaction and conversions. Managed content and partnerships for cross-marketing initiatives, increasing brand awareness and customer acquisition. Trained AI assistants for 3 major AI players, through editorial writing and editing for clarity, consistency, and content accuracy across nuanced topics.

Sr. Copywriter at Marc o Marketing Brasil

May 1, 2012 - February 29, 2016

Created social content for global brands including Dell, Hawaiians, Danone, and Johnson & Johnson. Created sales funnels contributing to a 20% increase in B2B lead conversion for Dell. Developed internal communications for franchise partners, leading to 15% improvement in engagement. Executed content for leadership events, boosting brand visibility in the B2B sector.

Content Analyst at Sator Events

February 1, 2018 - Present

Created SEO-optimized content strategies targeting tri-lingual audiences (Portuguese, English, Spanish), boosting newsletter engagement by 30%. Developed email marketing funnels and cross-channel communication strategies, increasing event registrations by 30%. Created content strategies for conferences and industry events, integrating social media, email, and PR efforts.