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I'm Rebecca Anderson, a detailed and self-driven web consultant with over ten years of professional experience. I excel in web design, content migration, web strategy, and quality assurance testing, and I strive to deliver accessible, high-performing websites that meet business goals. I enjoy collaborating across design, content, and engineering teams to implement scalable CMS solutions and optimize user experiences. In my roles, I've led large-scale CMS migrations, conducted thorough site audits, trained colleagues, and built reusable components across multiple platforms, including Sitecore and Adobe Experience Manager, while maintaining strong SEO and analytics discipline.…I'm Rebecca Anderson, a detailed and self-driven web consultant with over ten years of professional experience. I excel in web design, content migration, web strategy, and quality assurance testing, and I strive to deliver accessible, high-performing websites that meet business goals. I enjoy collaborating across design, content, and engineering teams to implement scalable CMS solutions and optimize user experiences. In my roles, I've led large-scale CMS migrations, conducted thorough site audits, trained colleagues, and built reusable components across multiple platforms, including Sitecore and Adobe Experience Manager, while maintaining strong SEO and analytics discipline.

Rebecca Anderson

Web Designer, Web Developer, Product Designer, +6

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I'm Rebecca Anderson, a detailed and self-driven web consultant with over ten years of professional experience. I excel in web design, content migration, web strategy, and quality assurance testing, and I strive to deliver accessible, high-performing websites that meet business goals. I enjoy collaborating across design, content, and engineering teams to implement scalable CMS solutions and optimize user experiences. In my roles, I've led large-scale CMS migrations, conducted thorough site audits, trained colleagues, and built reusable components across multiple platforms, including Sitecore and Adobe Experience Manager, while maintaining strong SEO and analytics discipline.…I'm Rebecca Anderson, a detailed and self-driven web consultant with over ten years of professional experience. I excel in web design, content migration, web strategy, and quality assurance testing, and I strive to deliver accessible, high-performing websites that meet business goals. I enjoy collaborating across design, content, and engineering teams to implement scalable CMS solutions and optimize user experiences. In my roles, I've led large-scale CMS migrations, conducted thorough site audits, trained colleagues, and built reusable components across multiple platforms, including Sitecore and Adobe Experience Manager, while maintaining strong SEO and analytics discipline.

Available to hire

I’m Rebecca Anderson, a detailed and self-driven web consultant with over ten years of professional experience. I excel in web design, content migration, web strategy, and quality assurance testing, and I strive to deliver accessible, high-performing websites that meet business goals. I enjoy collaborating across design, content, and engineering teams to implement scalable CMS solutions and optimize user experiences.

In my roles, I’ve led large-scale CMS migrations, conducted thorough site audits, trained colleagues, and built reusable components across multiple platforms, including Sitecore and Adobe Experience Manager, while maintaining strong SEO and analytics discipline.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Advanced

German

Intermediate

Italian

Intermediate

Japanese

Intermediate

Work Experience

Web Content Editor at Yext/Remote

July 1, 2023 - January 1, 2026

Managed and maintained updates across hundreds of global pages, including multilingual content for France, Germany, Italy, and Japan, plus assets such as ebooks, articles, home pages, forms, and events. Collaborated with design, content, and engineering teams to support website redesigns and cleanup projects. Troubleshooted issues, built and tested new CMS components with web engineers, and ensured content flexibility. Managed CMS projects in Jira, Slack, and Asana. Created tutorial videos and process manuals.

Web Specialist at Ameren/St. Louis, MO

November 1, 2018 - May 1, 2023

Migrated 600+ pages from Sitecore 7 to Sitecore 9; collaborated with Insights and Digital teams to implement tracking for new components; enhanced components with CSS/HTML; developed landing, parent, and content templates for consistency; built and tested forms; conducted SEO keyword research and implemented in copy, metadata, alt tags; managed asset updates and three enterprise sites; trained colleagues; supervised annual web content audits; managed emergency messaging during storms.

Business Systems Consultant – contractor at Wells Fargo Advisors/St. Louis, MO

September 1, 2018 - November 1, 2018

Built digital forms in Adobe Experience Manager after analyzing current content and form layout; improved UX by component/content layout choices; managed large data input; performed QA testing and updates.

Web Publisher/Developer – contractor at Wells Fargo Advisors/St. Louis, MO

February 1, 2018 - September 1, 2018

Led multiple website projects with content strategy and optimized layouts; developed final pages; wrote content for Next Generation Talent Program; published updates in SDL Tridion; coordinated with departments; designed HTML email templates; tested and corrected broken links; cross-trained with Distribution Analyst.

Web Coordinator – contractor at Wells Fargo Advisors/St. Louis, MO

September 1, 2017 - February 1, 2018

Learned SDL and Documentum CMS; built 1,500+ pages; strategized redesigns; trained contractors; ensured efficient page output.

Digital Media Specialist at Lutheran Church Extension Fund/St. Louis, MO

February 1, 2017 - August 1, 2017

Managed WordPress site updates, page creation, and forms with HTML, CSS, JavaScript; coordinated with vendors; analyzed WordPress Engine costs; migrated paper forms to Gravity Forms; created, proofread, and sent email campaigns; tracked metrics in Mailchimp, Google Analytics, and Survey Gizmo.

Digital Marketing Specialist - temporary contract at Husch Blackwell/St. Louis, MO

October 1, 2016 - December 1, 2016

Learned Sitecore, email marketing software, and intranet quickly while supporting project completion and process strategy; produced and updated web pages; improved naming conventions and processes; tracked and analyzed Google Analytics for website and emails; assisted with Sitecore training.

English Teacher at IB Japan/Chiba, Japan

March 1, 2016 - September 1, 2016

Managed classrooms, created engaging activities, developed curriculum and lesson plans, tracked student progress, and refined teaching methods with management.

Digital Content Specialist at Enterprise Holdings/St. Louis, MO

November 1, 2014 - March 1, 2016

Produced 200+ websites/pages for franchisees, promotions, and CarShare; updated and managed content for 25+ international Enterprise websites; created and managed 150+ CarShare pages; collaborated with PMs and translations team to ensure quality translations; copyedited content for international sites and travel stories.

Digital Content Coordinator at American Optometric Association/St. Louis, MO

May 1, 2014 - October 1, 2014

Produced a variety of web projects from design/wireframing and testing to implementation; trained colleagues on emails, Photoshop, and metrics; managed and organized email campaigns.

Web Content Editor at Yext

July 1, 2023 - January 1, 2026

Managed and maintained web updates across hundreds of global pages, including multilingual content for France, Germany, Italy, and Japan, and assets such as ebooks, research articles, home pages, forms, and events. Collaborated with design, content, and engineering teams to support website redesigns, led a large-scale website cleanup and audit, resolved bugs, and partnered with engineers to build, test, and deploy new CMS components. Managed projects in Jira, Slack, and Asana; produced tutorial videos and manuals for website processes.

Web Specialist at Ameren

November 1, 2018 - May 1, 2023

Migrated 600+ web pages from Sitecore 7 to Sitecore 9, consulted on, designed, built, and QA tested pages, implemented tracking with new components, and enhanced component CSS/HTML. Created landing, parent, and content templates for consistency, built and tested forms, managed bug backlogs in Jira, and performed SEO keyword research and implementation. Trained colleagues on Sitecore usage and managed site-wide emergency messaging during storms.

Web Publisher/Developer – contractor at Wells Fargo Advisors

February 1, 2018 - September 30, 2018

Managed multiple website projects, consulted on content strategy, designed optimized layouts, and published final pages in SDL Tridion. Wrote content for the Next Generation Talent Program, organized and prioritized projects, and ensured timely updates. Created HTML email templates, tested, and sent campaigns; corrected broken hyperlinks and performed site maintenance; cross-trained with a Distribution Analyst.

Business Systems Consultant – contractor at Wells Fargo Advisors

September 1, 2018 - November 30, 2018

Built digital forms in Adobe Experience Manager after content/form analysis, improved UX by selecting appropriate components, and managed large data inputs with QA testing and updates as needed.

Digital Content Specialist at Enterprise Holdings

November 1, 2014 - March 31, 2016

Produced and managed 200+ websites/pages for franchisees and promotions; audited 25+ international sites for content, links, images; created and managed promotional pages with scheduling and data objects; collaborated with Global Translations for quality translations; copyedited web and SEO content for international sites.

English Teacher at IB Japan

March 1, 2016 - September 30, 2016

Managed classrooms, created engaging activities, developed curriculum and lesson plans, tracked student progress, and collaborated to improve curriculum and teaching methods.

Digital Content Coordinator at American Optometric Association

May 1, 2014 - October 31, 2014

Produced web projects from design to implementation, documented processes to improve efficiency, trained colleagues on email updates and Photoshop usage, and managed email campaigns and metrics.

Digital Marketing Specialist at Husch Blackwell

October 1, 2016 - December 31, 2016

Learned and applied Sitecore CMS and email marketing tools; produced and updated pages, webinars, and home page content; implemented naming conventions and process improvements; tracked Google Analytics to drive strategy; assisted with Sitecore training.

Digital Media Specialist at Lutheran Church Extension Fund

February 1, 2017 - August 31, 2017

Managed WordPress updates, page creation, and web forms with HTML/CSS/JS; coordinated with third-party vendors; analyzed costs for WordPress and Cvent; migrated paper processes to digital forms; managed email campaigns and analytics.