Chartered Marketing, Branding and Communications Consultant with 10+ years’ experience delivering brand strategy, digital growth and high-impact communications across public, third sector and commercial environments. Proven track record in rebranding, fundraising support, content leadership and digital engagement. I combine strategic leadership with hands-on, results-driven delivery across multi-channel campaigns and complex stakeholder environments.

Karen Bunston

Chartered Marketing, Branding and Communications Consultant with 10+ years’ experience delivering brand strategy, digital growth and high-impact communications across public, third sector and commercial environments. Proven track record in rebranding, fundraising support, content leadership and digital engagement. I combine strategic leadership with hands-on, results-driven delivery across multi-channel campaigns and complex stakeholder environments.

Available to hire

Chartered Marketing, Branding and Communications Consultant with 10+ years’ experience delivering brand strategy, digital growth and high-impact communications across public, third sector and commercial environments.

Proven track record in rebranding, fundraising support, content leadership and digital engagement.

I combine strategic leadership with hands-on, results-driven delivery across multi-channel campaigns and complex stakeholder environments.

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Language

English
Fluent

Work Experience

Community Fundraising Lead at Search Newcastle
January 1, 2017 - December 31, 2019
Led community fundraising campaigns, stakeholder engagement and communications; contributed to policy influence and local service improvements.
Sure Start Integrated Services Manager at Newcastle City Council
January 1, 2010 - December 31, 2015
Directed integrated services for Sure Start; oversaw cross-agency collaboration, program delivery and stakeholder engagement.
Centre Manager at Sure Start Children's Centre
January 1, 2008 - December 31, 2010
Managed Sure Start Children’s Centre operations, staff, and community outreach.
Freelance Programme Manager at Healthwatch Gateshead
January 1, 2015 - December 31, 2017
Designed and implemented evaluations of NHS and social care services; supported service improvement; strategic communications and leadership.
Communications Lead at Health Works
January 1, 2019 - Present
Rolling contract lead in marketing and communications for a GSK Impact Award-winning charity; responsible for brand strategy, marketing, PR, digital and content leadership.
Freelance Programme Manager at Healthwatch Gateshead (Gateshead Healthwatch)
January 1, 2015 - December 31, 2017
Designed and implemented evaluations of NHS and social care services, supporting service improvement and stakeholder engagement.
Founder at Blue Dog
January 1, 2015 - Present
Founded and scaled Blue Dog into a multi-stream branding and marketing consultancy, delivering brand identity, digital growth, and multi-channel campaigns for public sector, health and community organisations. Built a cross-functional team, established processes, and grew revenue across branding, digital marketing, content and training.
Communications Lead at Healthworks
January 1, 2019 - Present
Led communications and branding for Healthworks, including a full brand refresh, new visual identity and website; shaped PR and media strategy; drove growth in digital engagement and brand visibility.
Sure Start Children's Centre Manager at Sure Start
January 1, 2008 - January 1, 2010
Led the Children’s Centre operations, programme delivery, stakeholder engagement and service improvements for families in the local community.

Education

BA (Hons) Business Management at New College Durham
January 11, 2030 - January 24, 2026
Diploma in Marketing Level 6 at Chartered Institute of Marketing
September 1, 1998 - July 1, 2020

Qualifications

Chartered Marketer
January 1, 2025 - January 24, 2026
Level 7 Leadership and Management in Integrated Children's Services
January 11, 2030 - January 24, 2026
NPQICL Integrated Centre Leader Level 7
January 11, 2030 - January 24, 2026

Industry Experience

Government, Non-Profit Organization, Education, Healthcare, Media & Entertainment, Professional Services