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I am a dynamic business leader with a proven track record in omni-channel marketing, driving brand growth, overseeing multi-million-dollar operations, and building high-performing teams. My expertise spans organizational leadership, business development, and operational excellence, especially in healthcare, medical technology, and finance. I leverage data-driven insights, strategic planning, and stakeholder collaboration to deliver innovative CRM marketing strategies and sustainable growth. With an entrepreneurial spirit, I lead cultural change, simplify complexity, and align values, structure, and behaviors to strategic objectives across organizations large and small.…I am a dynamic business leader with a proven track record in omni-channel marketing, driving brand growth, overseeing multi-million-dollar operations, and building high-performing teams. My expertise spans organizational leadership, business development, and operational excellence, especially in healthcare, medical technology, and finance. I leverage data-driven insights, strategic planning, and stakeholder collaboration to deliver innovative CRM marketing strategies and sustainable growth. With an entrepreneurial spirit, I lead cultural change, simplify complexity, and align values, structure, and behaviors to strategic objectives across organizations large and small.

Cathy Gray

Creative Director, Project Manager, Brand Strategist, +2

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I am a dynamic business leader with a proven track record in omni-channel marketing, driving brand growth, overseeing multi-million-dollar operations, and building high-performing teams. My expertise spans organizational leadership, business development, and operational excellence, especially in healthcare, medical technology, and finance. I leverage data-driven insights, strategic planning, and stakeholder collaboration to deliver innovative CRM marketing strategies and sustainable growth. With an entrepreneurial spirit, I lead cultural change, simplify complexity, and align values, structure, and behaviors to strategic objectives across organizations large and small.…I am a dynamic business leader with a proven track record in omni-channel marketing, driving brand growth, overseeing multi-million-dollar operations, and building high-performing teams. My expertise spans organizational leadership, business development, and operational excellence, especially in healthcare, medical technology, and finance. I leverage data-driven insights, strategic planning, and stakeholder collaboration to deliver innovative CRM marketing strategies and sustainable growth. With an entrepreneurial spirit, I lead cultural change, simplify complexity, and align values, structure, and behaviors to strategic objectives across organizations large and small.

Available to hire

I am a dynamic business leader with a proven track record in omni-channel marketing, driving brand growth, overseeing multi-million-dollar operations, and building high-performing teams. My expertise spans organizational leadership, business development, and operational excellence, especially in healthcare, medical technology, and finance. I leverage data-driven insights, strategic planning, and stakeholder collaboration to deliver innovative CRM marketing strategies and sustainable growth. With an entrepreneurial spirit, I lead cultural change, simplify complexity, and align values, structure, and behaviors to strategic objectives across organizations large and small.

Skills

Leadership

Branding

CRM

Experience Level

Leadership

Expert

Branding

Expert

CRM

Intermediate

Language

English

Fluent

Work Experience

Managing Partner at SimplyTold / Omnicom Health

January 1, 2023 - December 31, 2024

Launched a Toronto-based agency under the Omnicom holding company; developed and executed a comprehensive business development strategy and market positioning; built and led a high-performing team with an innovative organizational structure; directed omnichannel marketing initiatives for a leading oncology brand.

Group Account Director at Ogilvy Health

January 1, 2022 - December 31, 2023

Oversaw pharmaceutical marketing for diabetes, oncology, rare disease, and veterinary medicine; managed a team of 15; introduced a Project Management Office (PMO) to improve project governance and delivery efficiency; drove global client growth and cross-functional collaboration.

VP Client Partner at Tank/Grey Worldwide

January 1, 2021 - December 31, 2022

Managed global campaigns for a US-based pharmaceutical client across TV, digital, and print; expanded the business portfolio threefold within 18 months; implemented agile project management practices to accelerate delivery and campaign effectiveness.

Idea Innovation, Marketing Consultant/Founder

January 1, 2019 - December 31, 2021

Increased revenue by 20% YoY via direct-to-consumer marketing for a furniture manufacturer; audited and revamped a website for a local medical spa, advised on pricing strategies and product offering; produced KPI-driven analytics reports informing marketing plans.

VP Managing Director at FCB Six

January 1, 2009 - December 31, 2018

Strategic and operational oversight of multiple brands, business development, staff management; member of the Senior Executive team with 20+ staff; grew the largest client business in the agency from 3 to 13 North American brands; built a marketing operations team covering client service, strategy, email marketing, data management, analytics, contact center, fulfillment, and project management.

Director Relationship Marketing at Klick Health

January 1, 2007 - December 31, 2009

CRM strategist and client service lead; planned and created digital brand content strategies and development of websites, landing pages, display ads, SEO, SEM, and journey mapping for several North American client brands.