Developed and executed short-form video strategy focused on college life style, athletics, and Gen Z culture across TikTok and Instagram. Built and engaged an online campus community through consistent, trend-driven content and audience interaction. Analyzed platform insights to optimize content reach, engagement, and growth, adjusting tactics to fit evolving trends. Led creative campaigns integrating brand storytelling with authentic campus culture. Drove campus marketing and student engagement initiatives, coordinating with executive board to align communications with organizational goals. End-to-end campaign execution including content planning, production, and performance optimization across multiple channels.

Public Relations Chair at Sorority (Local Chapter)

January 1, 2024 - Present

Led public relations and social media for the sorority's local chapter, developing digital campaigns across TikTok and Instagram to boost membership and event attendance. Built brand presence among students by creating digital content and collaborating with brand managers and marketing teams to deliver campaign assets, timelines, and creative strategies. Coordinated with executive board to align communications with organizational goals and maintain consistent tone. Managed partnerships and stakeholder communications to support chapter events.