Madara Sabanova

Social Media Specialist (Freelance) at Booking.com

Freelance Social Media Specialist with expertise in Twitter, LinkedIn, Facebook, Instagram, YouTube and TikTok for international clients; skilled in strategic and executional work; knowledge of digital advertising and the PESO model; driven by KPIs.

Social Media Specialist at Prodigy Consulting

Writing, reviewing, editing, and updating content for the company's social media platforms; create, schedule, manage and monitor content; assist the creative team with promotional materials design; perform community management to engage with consumers; suggest new ways to promote offerings and use paid promotions and digital advertising; prepare content and visuals for international conferences.

Social Media Specialist at Webhelp

Set and implement social media and communication campaigns (following the PESO model) to align with marketing strategies and deliver on KPIs. Draft and design engaging text, image and video content for social media accounts. Respond to comments and customer queries in a timely manner. Monitor and report on feedback and online reviews. Organize and participate in events to build community and boost brand awareness. Coordinate with Marketing, PR and Communications teams to ensure brand consistency. Liaise with Development and Sales departments to stay updated on new products and features. Build relationships with customers, potential customers, industry professionals and journalists. Collaborate with sales and marketing teams to develop social media campaigns. Stay up-to-date with digital technology trends.