Hi, I’m Lauren Walker, a self-motivated SEO and content professional based in Oxford, with a background in digital marketing, content strategy, and PPC. I thrive in agile environments, enjoy turning ideas into measurable results, and value clear communication and teamwork to deliver high-quality work on time and within budget. Over the years I’ve worked on D2C and B2B campaigns, managed multi-channel content, performed technical and on-page SEO, and led audits, reporting, and strategy for clients across industries. I’m always learning, adaptable, and excited to contribute to growth in both local and international markets.

Lauren Walker

Hi, I’m Lauren Walker, a self-motivated SEO and content professional based in Oxford, with a background in digital marketing, content strategy, and PPC. I thrive in agile environments, enjoy turning ideas into measurable results, and value clear communication and teamwork to deliver high-quality work on time and within budget. Over the years I’ve worked on D2C and B2B campaigns, managed multi-channel content, performed technical and on-page SEO, and led audits, reporting, and strategy for clients across industries. I’m always learning, adaptable, and excited to contribute to growth in both local and international markets.

Available to hire

Hi, I’m Lauren Walker, a self-motivated SEO and content professional based in Oxford, with a background in digital marketing, content strategy, and PPC. I thrive in agile environments, enjoy turning ideas into measurable results, and value clear communication and teamwork to deliver high-quality work on time and within budget.

Over the years I’ve worked on D2C and B2B campaigns, managed multi-channel content, performed technical and on-page SEO, and led audits, reporting, and strategy for clients across industries. I’m always learning, adaptable, and excited to contribute to growth in both local and international markets.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Beginner
Italian
Beginner
French
Beginner

Work Experience

SEO and Content Specialist at Hampers.com
August 1, 2025 - Present
In-house role delivering D2C and B2B content and SEO. Conducted audits, keyword research, on-page optimization, meta/data improvements, and backlink outreach. Created content (blogs, newsletters) and supported analytics and reporting; utilized SEMrush, Ahrefs, Screaming Frog, Google Analytics; collaborated with CRM and cross-functional teams.
Digital Marketing Manager at Red Balloon Design
November 1, 2024 - July 31, 2025
Developed and executed multi-channel digital marketing campaigns; led content planning (blogs, social, newsletters), PPC management (Google Ads), and email campaigns; managed budgets for ROI, and produced performance reports. Supported design assets with Canva and Figma.
SEO Specialist (Freelance) at Self-Employed / Freelance
February 1, 2024 - November 30, 2024
Built a client base through referrals and LinkedIn; managed WordPress and Shopify sites, keyword research, on-page SEO, content creation, and backlink outreach; conducted audits and reporting; drove client campaigns using SEMrush, Screaming Frog, and Ahrefs.
SEO Content Specialist at Versantus
January 1, 2023 - July 31, 2023
Managed content marketing for clients across industries; created and optimized content, supported a Drupal-based site migration, performed keyword research, on-page SEO, and audits; contributed to content strategy and reporting.
SEO Content Specialist at ALT Agency
July 1, 2023 - February 29, 2024
Onboarded clients from discovery to site launch; produced new and optimized content across blogs, landing pages, and newsletters; conducted SEO, CRO, and accessibility audits; developed a 3–6 month content plan; leveraged Google Ads certifications to support campaigns; managed outreach and backlink strategies.
Digital Marketing Executive at Beyond Your Brand
August 1, 2022 - January 31, 2023
Junior-to-mid-level digital marketing role focusing on content strategy, blog and newsletter production, and Google Ads management; coordinated social media planning and CRM workflows; supported events and client communications.
Food & Drink Blog Writer at Bitten Oxford
January 1, 2020 - January 31, 2023
Food & drink journalism and reviews for Oxford’s leading platform; editorial support and administrative tasks; assisted with English editing for colleagues; training in Excel; supported events and outreach.
Administrator & Student Support at Oxford Business College
August 1, 2020 - February 28, 2021
Administrative support, receptionist duties, admissions and enrolment tasks, and editing for the web when needed; event coordination (open days), invoicing, scheduling, and data management; supported students whose first language was not English.

Education

BA English Literature & Creative Writing at Oxford Brookes University
September 1, 2016 - May 31, 2020
GCSEs & A-Levels at Henry Box School
September 1, 2009 - June 1, 2016

Qualifications

Google Ads Search Certification
January 11, 2030 - January 24, 2026
Google Ads Display Certification
January 11, 2030 - January 24, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education