I'm a creative and results-oriented Digital Marketing professional with direct experience in social media growth, content strategy, and e-commerce operations across the UK and international markets. I'm trilingual in Mandarin, Cantonese, and English, bringing cross-cultural communication instincts to campaigns and collaborations.…

Chengyin Tang

I'm a creative and results-oriented Digital Marketing professional with direct experience in social media growth, content strategy, and e-commerce operations across the UK and international markets. I'm trilingual in Mandarin, Cantonese, and English, bringing cross-cultural communication instincts to campaigns and collaborations.…

Available to hire

I’m a creative and results-oriented Digital Marketing professional with direct experience in social media growth, content strategy, and e-commerce operations across the UK and international markets.
I’m trilingual in Mandarin, Cantonese, and English, bringing cross-cultural communication instincts to campaigns and collaborations.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Overseas Business Specialist at Hanland Capital Limited
January 1, 2023 - Present
Managed Airbnb listings, bookings, and guest communications for international audiences; optimised listings and guest experience, achieving 4.8-star ratings and occupancy growth; created and managed Instagram and TikTok content to boost brand visibility; provided WeChat-based real-time support and community help for international students; coordinated with vendors to ensure timely service delivery.
Social Media Manager at SSR Toys
January 1, 2022 - January 1, 2024
Planned and executed content calendars for Instagram; produced engaging posts and short-form videos to increase reach and interaction; monitored insights and adjusted content based on performance data; supported international audience growth and online sales.
Shop Owner at Taobao (Online Sneakers Shop)
January 1, 2016 - January 1, 2018
Operated an online store with 300+ products, managed pricing, promotions, and product listings; conducted market research to optimise product selection and positioning; launched and monitored paid advertising campaigns to improve conversions through data analysis.
Part Time Sales Assistant at Gong-cha UK
January 1, 2021 - January 1, 2023
Delivered high-quality customer service in a fast-paced retail environment; assisted with in-store promotions and marketing events to increase footfall and sales.
Online Sneakers Shop Owner at Taobao
January 1, 2016 - January 1, 2018
Operated an online store with 300+ products, managing pricing, promotions, and product listings; Conducted market research to optimise product selection and positioning; Launched and monitored paid advertising campaigns, improving conversion rates through data analysis

Education

MSc Fashion Enterprise and Society at University of Leeds
January 1, 2021 - January 1, 2022
BA International Business (Top-up) at Coventry University
January 1, 2018 - January 1, 2021
MSc Fashion Enterprise and Society at University of Leeds
January 1, 2018 - January 1, 2021
BA International Business (Top-up) at Coventry University
January 11, 2030 - March 18, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality

Skills

Experience Level