I'm a senior content writer and content manager with over a decade of experience producing high-quality, performance-driven content for agencies and businesses across travel, technology, finance, lifestyle, and B2B services. I'm highly SEO-literate, editorially rigorous, and dependable under pressure. I am comfortable owning content end-to-end—from research and strategy to writing, editing, publishing, and optimization—driving organic traffic, engagement, and commercial goals.

Amy Van De Casteele

I'm a senior content writer and content manager with over a decade of experience producing high-quality, performance-driven content for agencies and businesses across travel, technology, finance, lifestyle, and B2B services. I'm highly SEO-literate, editorially rigorous, and dependable under pressure. I am comfortable owning content end-to-end—from research and strategy to writing, editing, publishing, and optimization—driving organic traffic, engagement, and commercial goals.

Available to hire

I’m a senior content writer and content manager with over a decade of experience producing high-quality, performance-driven content for agencies and businesses across travel, technology, finance, lifestyle, and B2B services.

I’m highly SEO-literate, editorially rigorous, and dependable under pressure. I am comfortable owning content end-to-end—from research and strategy to writing, editing, publishing, and optimization—driving organic traffic, engagement, and commercial goals.

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Language

English
Fluent

Work Experience

Content Manager at Harris Acquire
December 1, 2024 - September 1, 2025
Wrote and edited content for the company website; Created and managed a content calendar to increase monthly blog posts; Created and managed an email campaign that improved open rates and click-through rates; Created teasers and IM packs using Canva.
Content writer at UK Linkology
January 1, 2022 - August 1, 2024
Wrote and edited high-quality articles, blog posts, and website copy that drove organic traffic to client websites; Created engaging and SEO-optimized content to increase website organic search rankings; Researched and wrote articles on topics including lifestyle, business, technology, and finance; Adapted writing style to meet audience needs and collaborated with managers/editors to optimise work.
Freelance content writer at Hello SEO / Wrise
September 1, 2021 - August 1, 2022
Researched and wrote articles on a variety of topics, including lifestyle, business, technology, and finance; Edited and proofread articles for accuracy and clarity; Adapted writing style for different audiences to boost engagement; Created compelling headlines and summaries to increase click-through rates.
Editorial Assistant at The Recycler
September 1, 2017 - April 1, 2019
Wrote, edited and formatted promotional material for print and web; Monitored and enforced copyright guidelines; Conducted interviews with industry experts to create informative and engaging content; Developed content for social media campaigns to increase follower engagement.
Freelance content writer at Alistair Gill
November 1, 2015 - July 1, 2018
Produced landing page and blog content for Frontline Cruises/Mayfair Concierge / London Travel Service; managed site content and cruise booking queries; handled business emails, invoicing, and cruise confirmations on behalf of Mr. Gill.
Part-time freelance content writer at iTravel Channel
August 1, 2014 - March 1, 2017
Wrote blogs, video descriptions, storyboards, and voiceover scripts; recorded voiceovers for short videos; served briefly as temporary website content manager, gaining a range of related skills.
Freelance content writer at Honeymoondreams and Pure Destinations
April 1, 2014 - November 1, 2016
Wrote 500+ word resort descriptions, travel blogs, and 400-word destination guides describing accommodation and facilities.
Freelance content writer at Search Sciences LLP
March 1, 2014 - April 1, 2015
Wrote a wide variety of articles and posts for diverse clients; Each piece was SEO-friendly with targeted keywords and phrases.
Freelance content writer at HotelTravel.com
January 1, 2011 - June 1, 2014
Wrote hotel and location descriptions and marketing articles promoting hotels in exotic destinations; used SEO techniques; compiled monthly invoices; contributed blogs to the site.
Editorial Assistant (Part-Time) at The Recycler
September 1, 2017 - April 1, 2019
Wrote, edited, and formatted promotional content for print and web. Conducted interviews with industry professionals to produce original features. Managed copyright compliance across manuscripts and promotional materials. Developed social media content that increased follower engagement.
Freelance Content Writer at Honeymoondreams & Pure Destinations
April 1, 2014 - November 1, 2016
Wrote in-depth resort descriptions, destination guides, and travel blogs. Produced long-form content focused on clarity, persuasion, and SEO performance.

Education

Advanced Diploma in English at University of Cambridge
January 1, 2014 - January 1, 2016
Diploma in Professional Freelance Journalism at British College of Journalism
November 1, 2009 - May 1, 2010
Secondary Education at Dulwich International College (now British International School), Phuket
January 1, 2000 - January 1, 2007
Secondary Education at Maseru Preparatory School
January 1, 1993 - January 1, 2000
Advanced Diploma in English at University of Cambridge
January 1, 2014 - January 1, 2016
Diploma in Professional Freelance Journalism at British College of Journalism
January 1, 2009 - January 1, 2010
at Dulwich International College (British International School), Phuket
January 11, 2030 - April 23, 2026
at Maseru Preparatory School, Maseru
January 11, 2030 - April 23, 2026

Qualifications

Diploma in Professional Freelance Journalism
November 1, 2009 - May 1, 2010
Advanced Diploma in English
January 1, 2014 - January 1, 2016
Diploma in Professional Freelance Journalism
January 1, 2009 - January 1, 2010

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Financial Services