Available to hire
Hi, I’m Shushana A. Davtyan—a Marketing and Statistics enthusiast with hands-on experience in digital marketing, brand building, content creation, and event coordination across startup and community settings. I love turning ideas into meaningful, storytelling experiences and building engaged online communities.
I believe in the power of creativity, flexibility, and human connection to drive impact. I’m the founder of a women-led initiative focused on growth, empowerment, and inclusive, value-driven experiences, and I’m passionate about growing for-good projects that align with mission and community needs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Armenian
Fluent
English
Fluent
Russian
Fluent
Work Experience
Founder & Community Organizer at Poonge, Women and Girls Community, Yerevan
May 1, 2025 - PresentLead and grow Poonge, a community for women and girls focused on creative work, personal growth, and social impact. Organize and host hands-on events, managing logistics, content, and guest experience. Run all social media marketing, creating reels, stories, and ad campaigns to build brand awareness and engagement. Collaborate with local experts, artists, and educators to offer high-quality workshops and experiences. Oversee brand identity, partnerships, communications, and budgeting. Drive the initiative's social mission, donating 50% of profits to causes supporting women and girls.
Inbound Marketing Specialist (Astronomy Club Project) at Freedom Development CJSC, IT company
August 1, 2022 - August 1, 2025Led full-funnel marketing for project expansion, covering brand strategy, email automation, social media, events, and lead management. Generated 800+ qualified leads from 4–5 recruiting campaigns with a total ads spend under $100. Designed and tested email templates for mentors, partners, and leads; contributed to automated flows improving outreach. Managed content creation across platforms, aligned messaging with brand identity. Collaborated cross-functionally using Scrum/Agile methodologies to align marketing with product goals. Supported public events with tailored content and refined messaging based on data insights.
Marketing Local Leader - Bali Chapter at The Founder Institute, StartupHub (Remote)
February 1, 2024 - August 1, 2025Organized and co-hosted online events and accelerators sessions for early-stage startups. Managed communication with mentors, partners, and local ecosystem players via email. Promoted the program and events through social media updates. Supported founders by connecting them with mentors and sharing resources throughout the program. Helped grow the local startup community by increasing engagement and visibility of the Bali Chapter.
Event Host (Internship) at American Chamber of Commerce in Armenia (AmCham)
May 1, 2022 - August 1, 2022Contributed to the successful organization of various events. Served as proxy for an executive team member during her vacation. Updated the AmCham members' contact list. Conducted partner surveys to learn thoughts on new policy ideas.
Marketing Local Leader of Bali Chapter at Founder Institute, StartupHub, Remote
February 1, 2024 - August 1, 2025Led Bali chapter marketing for early-stage startups, organized online accelerator events, partnered with local experts and artists to increase brand awareness and engagement, and aligned marketing with product goals.
Inbound Marketing Specialist (Astronomy Club Project) at Astronomy Club Project, Remote
August 1, 2022 - August 1, 2025Led full-funnel marketing for project expansion including brand strategy, email automation, social media, events, and lead management. Generated 800+ qualified leads from 4–5 recruiting campaigns with a total ad spend under $100. Designed and tested email templates for mentors, partners, and leads; contributed to automated flows improving outreach. Managed content creation across platforms, aligned messaging with brand identity and collaborated cross-functionally using Scrum/Agile methodologies to align marketing with product goals. Supported public events with tailored content and refined messaging based on data insights.
Event Host at American Chamber of Commerce in Armenia (AmCham), Yerevan
May 1, 2022 - August 1, 2022Hosted events, managed communications with attendees, updated the AmCham contact list, and supported event logistics. Conducted partner surveys to learn about new policy ideas and inform program improvements.
Marketing Local Leader Bali Chapter at Founder Institute, Startup Hub (Remote)
February 1, 2024 - August 1, 2025Organized and co-hosted online events and accelerator sessions for early-stage startups; managed communications with mentors, partners, and local ecosystem players via email; promoted the program and events through social media updates; supported founders by connecting them with mentors and resources; helped grow the local startup community by increasing engagement and visibility of the Bali chapter.
Inbound Marketing Specialist (Astronomy Club Project) at Astronomy Club Project
August 1, 2022 - August 1, 2025Led full-funnel marketing for project expansion, covering brand strategy, email automation, social media, events, and lead management. Generated 800+ qualified leads from 4–5 recruiting campaigns with a total ad spend under $100. Designed and tested email templates for mentors, partners, and leads; managed content creation across platforms aligned with brand identity. Collaborated cross-functionally using Scrum/Agile methodologies. Supported public events with tailored content to boost engagement.
Event Host (Internship) at American Chamber of Commerce in Armenia (AmCham), Yerevan
May 1, 2022 - August 1, 2022Contributed to the successful organization of various events; served as a proxy for an executive team member during their vacation; updated the AmCham members contact list; conducted surveys with partners to gather thoughts on new policy ideas.
Marketing Local Leader, Bali Chapter at The Founder Institute, StartupHub (Remote)
February 1, 2024 - August 1, 2025Organized and led Bali Chapter marketing initiatives, collaborating with mentors and local ecosystem partners to increase brand awareness and drive program participation.
Inbound Marketing Specialist at Astronomy Club Project
August 1, 2022 - August 1, 2025Led full-funnel marketing for the Astronomy Club Project, covering brand strategy, email automation, social media, events, and lead management to achieve product goals.
Event Host (Intern) at American Chamber of Commerce in Armenia (AmCham)
May 1, 2022 - August 1, 2022Supported the planning and execution of events, hosted sessions, coordinated attendees, and maintained partner communications.
Education
Bachelor of Arts in Business at American University of Armenia, Yerevan
January 1, 2020 - January 1, 2024Bachelor of Arts in Business at American University of Armenia, Yerevan
January 1, 2020 - January 1, 2024Bachelor of Arts in Business at American University of Armenia, Yerevan
January 1, 2020 - January 1, 2024Bachelor of Arts in Business at American University of Armenia, Yerevan
January 1, 2020 - January 1, 2024Qualifications
Bachelor of Arts in Business
January 1, 2020 - January 1, 2024Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Non-Profit Organization, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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