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I'm Melissa Howell, a creative marketing professional with a strong background in social media strategy, brand storytelling, and customer journey mapping. I lead campaigns from concept to execution, coordinating multiple projects and stakeholders with a collaborative, friendly approach. I partner with small to mid-sized businesses to build end-to-end marketing programs, educate owners on in-house campaigns, and map buyer personas to align messaging with intent and behavior, delivering measurable improvements in visibility, engagement, and conversions.…I'm Melissa Howell, a creative marketing professional with a strong background in social media strategy, brand storytelling, and customer journey mapping. I lead campaigns from concept to execution, coordinating multiple projects and stakeholders with a collaborative, friendly approach. I partner with small to mid-sized businesses to build end-to-end marketing programs, educate owners on in-house campaigns, and map buyer personas to align messaging with intent and behavior, delivering measurable improvements in visibility, engagement, and conversions.

Melissa Howell

Creative Director, Marketing Strategist, Social Media Manager, +2

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I'm Melissa Howell, a creative marketing professional with a strong background in social media strategy, brand storytelling, and customer journey mapping. I lead campaigns from concept to execution, coordinating multiple projects and stakeholders with a collaborative, friendly approach. I partner with small to mid-sized businesses to build end-to-end marketing programs, educate owners on in-house campaigns, and map buyer personas to align messaging with intent and behavior, delivering measurable improvements in visibility, engagement, and conversions.…I'm Melissa Howell, a creative marketing professional with a strong background in social media strategy, brand storytelling, and customer journey mapping. I lead campaigns from concept to execution, coordinating multiple projects and stakeholders with a collaborative, friendly approach. I partner with small to mid-sized businesses to build end-to-end marketing programs, educate owners on in-house campaigns, and map buyer personas to align messaging with intent and behavior, delivering measurable improvements in visibility, engagement, and conversions.

Available to hire

I’m Melissa Howell, a creative marketing professional with a strong background in social media strategy, brand storytelling, and customer journey mapping. I lead campaigns from concept to execution, coordinating multiple projects and stakeholders with a collaborative, friendly approach.

I partner with small to mid-sized businesses to build end-to-end marketing programs, educate owners on in-house campaigns, and map buyer personas to align messaging with intent and behavior, delivering measurable improvements in visibility, engagement, and conversions.

Skills

Copywriting

Branding

SEO Copywriting

Experience Level

Copywriting

Expert

Branding

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Creative Director at Winterstorm Marketing

January 1, 2017 - Present

Lead end-to-end digital marketing strategies, including social media marketing, content development, and paid advertising campaigns across multiple platforms. Develop and execute brand messaging and content strategies designed to increase visibility, engagement, and lead generation for small and mid-sized businesses. Educate and train small business owners on building and managing effective social media campaigns, empowering them to confidently run in-house marketing efforts. Guide clients in creating detailed customer avatars and mapping the full customer journey to align marketing tactics with buyer intent and behavior. Serve as a strategic marketing advisor, helping businesses optimize messaging, improve conversions, and build long-term brand loyalty.

Marketing Representative at ADESA

January 1, 2014 - December 31, 2017

Planned, created, and managed print marketing materials and promotional campaigns supporting automotive dealer engagement and sales initiatives. Coordinated and executed on-site and off-site marketing events, strengthening dealer relationships and increasing event participation.

Marketing Representative at Michigan Catholic Conference

January 1, 2011 - December 31, 2013

Delivered marketing education, consultation, and social media management support to more than 980 parishes and schools statewide. Supported digital marketing adoption and best practices for faith-based organizations with varying levels of technical expertise.

Chief, Membership at Michigan State Medical Society

January 1, 1999 - December 31, 2009

Led membership marketing initiatives aimed at recruiting and retaining physician members statewide. Collaborated with leadership to align membership growth strategies with organizational goals and physician needs.