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I'm a content producer with 12+ years in SaaS and e-commerce, creating video and written storytelling for cross-channel campaigns and customer education. Curiosity is at the heart of my work. I'm driven by learning, exploring new ideas, and turning insights into compelling visual assets and content strategies. All delivered with strong technical execution. I thrive in fast-paced teams where priorities shift quickly, and collaboration is key.…I'm a content producer with 12+ years in SaaS and e-commerce, creating video and written storytelling for cross-channel campaigns and customer education. Curiosity is at the heart of my work. I'm driven by learning, exploring new ideas, and turning insights into compelling visual assets and content strategies. All delivered with strong technical execution. I thrive in fast-paced teams where priorities shift quickly, and collaboration is key.

Sarah McDonald

Content Producer, Screenwriter, Writer, +1

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I'm a content producer with 12+ years in SaaS and e-commerce, creating video and written storytelling for cross-channel campaigns and customer education. Curiosity is at the heart of my work. I'm driven by learning, exploring new ideas, and turning insights into compelling visual assets and content strategies. All delivered with strong technical execution. I thrive in fast-paced teams where priorities shift quickly, and collaboration is key.…I'm a content producer with 12+ years in SaaS and e-commerce, creating video and written storytelling for cross-channel campaigns and customer education. Curiosity is at the heart of my work. I'm driven by learning, exploring new ideas, and turning insights into compelling visual assets and content strategies. All delivered with strong technical execution. I thrive in fast-paced teams where priorities shift quickly, and collaboration is key.

Available to hire

I’m a content producer with 12+ years in SaaS and e-commerce, creating video and written storytelling for cross-channel campaigns and customer education.

Curiosity is at the heart of my work. I’m driven by learning, exploring new ideas, and turning insights into compelling visual assets and content strategies. All delivered with strong technical execution. I thrive in fast-paced teams where priorities shift quickly, and collaboration is key.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Final Cut Pro X

Expert

Runway ML

Expert

Script

Expert

Language

English

Fluent

Work Experience

Senior Merchant Success Manager at Shopify

February 1, 2016 - July 1, 2020

Developed strategic initiatives for a portfolio of over 50 enterprise ecommerce merchants; managed merchant relationships; created platform, product, and marketing action plans; connected merchants with verified partners for customized website builds; led training for junior staff to optimize operations and strategic initiatives.

Content Marketing Specialist at Shopify

July 1, 2020 - July 1, 2021

Managed Shopify Academy YouTube channel with 250k subscribers; collaborated with product marketing and design to create targeted written and video educational content; curated external newsletters for merchant and partner audiences; led LMS management for external courses and certifications.

Senior Video Producer at Shopify

May 1, 2021 - January 1, 2026

Built and scaled video education as part of paid partner and merchant certification programs; produced onboarding content for brands like L’Oréal, GM and LVMH; recruited on-screen talent and directed production crews; developed storyboards and scripts; delivered multi-channel video assets aligned with brand objectives; collaborated across marketing, product, development, and partnerships; implemented new video trends and AI tooling.

Account Manager/ Marketing Coordinator at Ascent Compliance

February 1, 2014 - January 1, 2016

Managed client relationships for Fortune 500 accounts, aligning services with client needs and expectations to foster long-term partnerships; developed client compliance initiatives to ensure timely and regulatory-compliant project delivery; led projects to create audience-targeted marketing materials for digital platforms, boosting brand engagement and expanding reach.

Community Manager at WaterAid

April 1, 2013 - September 1, 2013

Interviewed community members for ongoing media campaigns; composed digital material for website and marketing campaigns; organized local fundraising events including the Aveda Walk for Water and the 2013 Kilimanjaro Climb for Life.