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Hi, I’m Samantha Watson, a freelance Graphic Designer specialising in B2B marketing materials and brand identity. I help brands communicate clearly and consistently through thoughtful design from logos and colour systems to brochures, pitch decks, and internal documents. I thrive on collaborating with marketing and sales teams to translate business goals into visuals that resonate with audiences and drive results. I love shaping cohesive brand stories across digital and print, mentoring junior designers when I can, and delivering polished work under tight deadlines. When I’m not crafting visuals, I enjoy exploring design trends, testing new tools, and connecting with teams to turn concepts into measurable outcomes.…Hi, I’m Samantha Watson, a freelance Graphic Designer specialising in B2B marketing materials and brand identity. I help brands communicate clearly and consistently through thoughtful design from logos and colour systems to brochures, pitch decks, and internal documents. I thrive on collaborating with marketing and sales teams to translate business goals into visuals that resonate with audiences and drive results. I love shaping cohesive brand stories across digital and print, mentoring junior designers when I can, and delivering polished work under tight deadlines. When I’m not crafting visuals, I enjoy exploring design trends, testing new tools, and connecting with teams to turn concepts into measurable outcomes.

Samantha Watson

Graphic Designer, Brand Designer, Designer, +3

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Hi, I’m Samantha Watson, a freelance Graphic Designer specialising in B2B marketing materials and brand identity. I help brands communicate clearly and consistently through thoughtful design from logos and colour systems to brochures, pitch decks, and internal documents. I thrive on collaborating with marketing and sales teams to translate business goals into visuals that resonate with audiences and drive results. I love shaping cohesive brand stories across digital and print, mentoring junior designers when I can, and delivering polished work under tight deadlines. When I’m not crafting visuals, I enjoy exploring design trends, testing new tools, and connecting with teams to turn concepts into measurable outcomes.…Hi, I’m Samantha Watson, a freelance Graphic Designer specialising in B2B marketing materials and brand identity. I help brands communicate clearly and consistently through thoughtful design from logos and colour systems to brochures, pitch decks, and internal documents. I thrive on collaborating with marketing and sales teams to translate business goals into visuals that resonate with audiences and drive results. I love shaping cohesive brand stories across digital and print, mentoring junior designers when I can, and delivering polished work under tight deadlines. When I’m not crafting visuals, I enjoy exploring design trends, testing new tools, and connecting with teams to turn concepts into measurable outcomes.

Available to hire

Hi, I’m Samantha Watson, a freelance Graphic Designer specialising in B2B marketing materials and brand identity. I help brands communicate clearly and consistently through thoughtful design from logos and colour systems to brochures, pitch decks, and internal documents. I thrive on collaborating with marketing and sales teams to translate business goals into visuals that resonate with audiences and drive results.

I love shaping cohesive brand stories across digital and print, mentoring junior designers when I can, and delivering polished work under tight deadlines. When I’m not crafting visuals, I enjoy exploring design trends, testing new tools, and connecting with teams to turn concepts into measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Graphic Designer at 120 Group

May 1, 2025 - Present

Developed a range of B2B marketing materials including brochures, pitch decks, and internal documents tailored to industry clients. Led a full brand refresh, redesigning visual assets including logos, colour palette, and typography guidelines. Collaborated with marketing and sales teams to ensure alignment with business strategy and audience needs. Delivered polished assets under tight deadlines while maintaining consistency and brand messaging.

Freelance Graphic Designer at Olliella

January 1, 2025 - March 1, 2025

Designed and executed email marketing campaigns via Klaviyo, increasing click-through and engagement rates. Produced social media content for Instagram, Facebook, and Pinterest, aligned with seasonal campaigns and product drops. Maintained brand consistency through templates and digital asset libraries. Partnered with the eCommerce and marketing teams to align visual output with campaign strategies.

Freelance Graphic Designer & Email Marketing Specialist at Rogerson Digital

November 1, 2023 - September 1, 2024

Developed social media marketing campaigns and tailored ad creatives for various client accounts. Wrote compelling copy for ads and email marketing, aligned with brand tone and audience intent. Designed email flows and built campaign assets including graphics, copy, and performance-focused layouts. Delivered high-quality, on-brand work using Adobe Suite, Figma, Klaviyo, and Canva.

Creative Coordinator / In-House Graphic Designer at Reform Digital

June 1, 2022 - November 1, 2023

Led creative direction on social media campaigns and internal marketing projects. Managed workflow for the creative team, delegating tasks and maintaining project timelines. Attended client expos and provided on-site design support. Produced content for EDMs via Klaviyo and video/photography for YouTube and Instagram. Built Reform Digital’s Instagram presence, increasing engagement and reinforcing brand identity.

Store Manager & Graphic Designer at Artisan Home (Southland)

June 1, 2020 - June 1, 2022

Managed daily operations, inventory, and staff training across multiple store locations. Tracked KPIs and implemented sales strategies to boost revenue. Designed promotional materials including flyers, in-store signage, and product labels. Created Instagram content and visuals to promote new product ranges and campaigns. Coordinated team-building events to foster a positive work culture.

Visual Merchandising Assistant & Sales Associate at Feathers Boutique

July 1, 2019 - April 1, 2020

Assisted with window and in-store visual merchandising across all Melbourne locations. Supported the Head Visual Merchandiser with seasonal layouts and store updates. Delivered outstanding service to high-end clientele, consistently achieving sales targets.

Graphic Designer & Email Marketing Specialist at Rogerson Digital

November 1, 2023 - September 1, 2024

Developed social media marketing campaigns and tailored ad creatives for various client accounts; wrote compelling copy for ads and email marketing; designed email flows and built campaign assets including graphics, copy, and performance-focused layouts; delivered high-quality, on-brand work using Adobe Suite, Figma, Klaviyo, and Canva.