Samantha Watson

Developed a range of B2B marketing materials including brochures, pitch decks, and internal documents tailored to industry clients. Led a full brand refresh, redesigning visual assets including logos, colour palette, and typography guidelines. Collaborated with marketing and sales teams to ensure alignment with business strategy and audience needs. Delivered polished assets under tight deadlines while maintaining consistency and brand messaging.

Designed and executed email marketing campaigns via Klaviyo, increasing click-through and engagement rates. Produced social media content for Instagram, Facebook, and Pinterest, aligned with seasonal campaigns and product drops. Maintained brand consistency through templates and digital asset libraries. Partnered with the eCommerce and marketing teams to align visual output with campaign strategies.

Developed social media marketing campaigns and tailored ad creatives for various client accounts; wrote compelling copy for ads and email marketing; designed email flows and built campaign assets including graphics, copy, and performance-focused layouts; delivered high-quality, on-brand work using Adobe Suite, Figma, Klaviyo, and Canva.