Hi there, I’m Annabel Heaton. I’m a Master of Research student at the University of Portsmouth, currently studying Humanities and Social Science, with a BSc (Hons) in Social Sciences. I combine rigorous data analysis, social theory, demographics, and an interest in social trends with practical, results-driven digital marketing and content work. I enjoy turning insights into engaging campaigns and meaningful online experiences for brands and communities. In my professional life, I work as a Digital Marketing Assistant at Pallant where I help with rebranding, website design, SEO analysis, Google Ads campaigns, Google Analytics, and e-commerce. I’ve also led social media for the University of Portsmouth Students’ Union Pole Dance Society, helped grow followers, promoted events, and contributed to award-winning campaigns and charity work. Outside work, I’m passionate about scuba diving and motorsport, with aims to bring my digital skills into the automotive and motorsport sectors.

Annabel Heaton

Hi there, I’m Annabel Heaton. I’m a Master of Research student at the University of Portsmouth, currently studying Humanities and Social Science, with a BSc (Hons) in Social Sciences. I combine rigorous data analysis, social theory, demographics, and an interest in social trends with practical, results-driven digital marketing and content work. I enjoy turning insights into engaging campaigns and meaningful online experiences for brands and communities. In my professional life, I work as a Digital Marketing Assistant at Pallant where I help with rebranding, website design, SEO analysis, Google Ads campaigns, Google Analytics, and e-commerce. I’ve also led social media for the University of Portsmouth Students’ Union Pole Dance Society, helped grow followers, promoted events, and contributed to award-winning campaigns and charity work. Outside work, I’m passionate about scuba diving and motorsport, with aims to bring my digital skills into the automotive and motorsport sectors.

Available to hire

Hi there, I’m Annabel Heaton. I’m a Master of Research student at the University of Portsmouth, currently studying Humanities and Social Science, with a BSc (Hons) in Social Sciences. I combine rigorous data analysis, social theory, demographics, and an interest in social trends with practical, results-driven digital marketing and content work. I enjoy turning insights into engaging campaigns and meaningful online experiences for brands and communities.

In my professional life, I work as a Digital Marketing Assistant at Pallant where I help with rebranding, website design, SEO analysis, Google Ads campaigns, Google Analytics, and e-commerce. I’ve also led social media for the University of Portsmouth Students’ Union Pole Dance Society, helped grow followers, promoted events, and contributed to award-winning campaigns and charity work. Outside work, I’m passionate about scuba diving and motorsport, with aims to bring my digital skills into the automotive and motorsport sectors.

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Language

English
Fluent

Work Experience

Digital Marketing Assistant at Pallant
October 1, 2023 - Present
Support multiple businesses in expanding their audience and strengthening their brand through tailored marketing strategies. Responsibilities have included rebranding projects, website design, SEO analysis, and running Google Ads campaigns for clients across diverse sectors, along with analytics and e-commerce work to deliver measurable results.
Digital Marketing Intern at Pallant
July 1, 2023 - September 1, 2023
Gained hands-on experience with Google Analytics, SEO software, and website development; developed client service skills and learned the ins and outs of digital marketing.
Social Media Secretary at University of Portsmouth Student Union
January 1, 2024 - Present
Oversee content creation across social channels (Instagram, stories, reels, and TikTok) to promote the society’s aims, engage audiences, and maintain a positive online presence. Under my management the following grew from 1,100 to 1,510+ followers (37% increase) and the society earned awards for social media and charity work.
Sales Assistant at John Lewis & Partners
September 1, 2020 - January 1, 2024
Delivered customer-focused service, developed strong communication and problem-solving skills, and gained in-depth product knowledge in home and interior design services.
Wellbeing Ambassador at YMCA
January 1, 2020 - January 1, 2022
Helped raise awareness of mental health in schools, including contributing to a campaign and podcast focused on youth mental health during the pandemic.
Swim Coach at Chichester Cormorants Swimming Club
January 1, 2018 - January 1, 2022
Volunteer swim coach developing teaching and communication skills with younger swimmers, exploring diverse learning techniques and leadership.

Education

BSc (Hons) Sociology and Criminology at University of Portsmouth
January 1, 2022 - January 1, 2025

Qualifications

Canva Design School
August 25, 2023 - January 26, 2026
Graphic Design Essentials Certification
August 25, 2023 - January 26, 2026
Fundamentals of Digital Marketing
July 1, 2023 - January 26, 2026
Google Analytics Individual Qualification
October 1, 2023 - January 26, 2026
Google Ads Apps Certification
April 1, 2024 - January 26, 2026
Product Hero SEO Intermediate & Fundamentals Certification
August 25, 2023 - January 26, 2026
PADI Scuba Diver
June 1, 2025 - January 26, 2026
Rescue Diver & EFR: Primary Care (CPR) & Secondary Care (First Aid)
July 1, 2024 - July 1, 2026
Enriched Air Diver (Nitrox)
September 1, 2023 - January 26, 2026
Advanced Open Water Scuba Diver
April 1, 2023 - January 26, 2026
Open Water Scuba Diver
September 1, 2022 - January 26, 2026
Swim England – Swim Instructor Certification
January 1, 2019 - January 26, 2026
Accredited Timekeeper
April 1, 2019 - January 26, 2026

Industry Experience

Professional Services, Retail, Education, Software & Internet, Media & Entertainment, Other