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I am a Digital & Social Media Manager with over 8 years’ experience across banking, media, and fintech. I specialise in content strategy, SEO, social listening, reputation management and community management, and I have a proven track record of developing executive and corporate digital communications that align with brand voice. I drive growth campaigns, lead cross-functional teams, and protect corporate reputation in fast-paced, highly regulated environments. I am proficient with analytics and social media tools (Google Analytics, Mixpanel, Meltwater, Hootsuite, Meta Business Suite) and email platforms (Mailchimp, Netcore), turning data into measurable improvements in engagement and visibility.…I am a Digital & Social Media Manager with over 8 years’ experience across banking, media, and fintech. I specialise in content strategy, SEO, social listening, reputation management and community management, and I have a proven track record of developing executive and corporate digital communications that align with brand voice. I drive growth campaigns, lead cross-functional teams, and protect corporate reputation in fast-paced, highly regulated environments. I am proficient with analytics and social media tools (Google Analytics, Mixpanel, Meltwater, Hootsuite, Meta Business Suite) and email platforms (Mailchimp, Netcore), turning data into measurable improvements in engagement and visibility.

OGWO Augustine

Social Media Manager, Content Producer, Writer, +4

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I am a Digital & Social Media Manager with over 8 years’ experience across banking, media, and fintech. I specialise in content strategy, SEO, social listening, reputation management and community management, and I have a proven track record of developing executive and corporate digital communications that align with brand voice. I drive growth campaigns, lead cross-functional teams, and protect corporate reputation in fast-paced, highly regulated environments. I am proficient with analytics and social media tools (Google Analytics, Mixpanel, Meltwater, Hootsuite, Meta Business Suite) and email platforms (Mailchimp, Netcore), turning data into measurable improvements in engagement and visibility.…I am a Digital & Social Media Manager with over 8 years’ experience across banking, media, and fintech. I specialise in content strategy, SEO, social listening, reputation management and community management, and I have a proven track record of developing executive and corporate digital communications that align with brand voice. I drive growth campaigns, lead cross-functional teams, and protect corporate reputation in fast-paced, highly regulated environments. I am proficient with analytics and social media tools (Google Analytics, Mixpanel, Meltwater, Hootsuite, Meta Business Suite) and email platforms (Mailchimp, Netcore), turning data into measurable improvements in engagement and visibility.

Available to hire

I am a Digital & Social Media Manager with over 8 years’ experience across banking, media, and fintech. I specialise in content strategy, SEO, social listening, reputation management and community management, and I have a proven track record of developing executive and corporate digital communications that align with brand voice.

I drive growth campaigns, lead cross-functional teams, and protect corporate reputation in fast-paced, highly regulated environments. I am proficient with analytics and social media tools (Google Analytics, Mixpanel, Meltwater, Hootsuite, Meta Business Suite) and email platforms (Mailchimp, Netcore), turning data into measurable improvements in engagement and visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Growth Marketing/Digital Marketing Lead at STERLING BANK PLC

March 1, 2024 - July 1, 2024

Led digital growth by optimising adoption and retention through data-driven campaigns across diverse customer segments. Collaborated with technology, product, and compliance teams to deliver campaigns aligned with regulatory standards and reputation objectives. Delivered performance reports and interactive dashboards to track ROI, evaluate outcomes, and drive continuous optimisation.

Product Marketing Manager (Lending) at STERLING BANK PLC

June 1, 2022 - March 1, 2024

Directed end-to-end marketing for loan products, overseeing campaigns, budgets, and cross-functional teams. Played a key role in launching the lending product SnapCash.ng, driving marketing initiatives that achieved over 50,000 downloads on Google Play Store in a few months. Improved SEO and content strategy, boosting organic reach and audience engagement.

Content Analyst at STERLING BANK PLC

July 1, 2021 - June 1, 2022

Led content strategy, audits, and content management, maintaining high standards of quality and alignment with brand guidelines. Oversaw content governance to ensure a unified brand voice across offline, web and mobile platforms. Collaborated with product, marketing, and IT teams to maintain, update, and optimise web content.

Content Lead at EYOWO INTEGRATED PAYMENTS LTD

March 1, 2019 - June 1, 2021

Contributed to marketing initiatives leading up to the product relaunch, supporting brand visibility and engagement. Led content development and digital strategy, improving key performance metrics while delivering PR campaigns. Monitored analytics and social listening insights to track performance and adapt strategy for improved outcomes.

Content Writer at SOFTCOM LTD

April 1, 2018 - March 1, 2019

Created marketing content and optimised SEO to boost online visibility and engagement. Managed scheduling, publishing, and campaign execution across multiple channels using content management systems. Developed executive communications and thought leadership content, strengthening visibility across digital and social platforms.

Senior Social Media Manager at PULSE (RINGIER)

February 1, 2016 - April 1, 2018

Part of the team that managed social media platforms, campaigns, and reputation for one of Nigeria’s largest digital media brands, contributing to significant growth in brand awareness. Collaborated with the digital marketing team to grow Pulse Nigeria’s audience, achieving milestones of 1 million+ followers on Instagram and Facebook, and 2million+ on Facebook. Helped launch multiple social media verticals and managed in-studio livestream sessions, while overseeing content scheduling, audience engagement, and influencer collaborations.