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Hi, I’m Raphael, a freelance marketing professional based in Paris, with a background in international marketing and finance. I’ve worked on global paid media and growth campaigns, combining data analysis, brand strategy, and performance optimization across international markets. I enjoy helping brands scale efficiently by turning data into actionable growth. I’d be happy to connect and see how I could support your projects.…Hi, I’m Raphael, a freelance marketing professional based in Paris, with a background in international marketing and finance. I’ve worked on global paid media and growth campaigns, combining data analysis, brand strategy, and performance optimization across international markets. I enjoy helping brands scale efficiently by turning data into actionable growth. I’d be happy to connect and see how I could support your projects.

Raphael Guez

Brand Designer, Brand Strategist, Marketing Strategist, +3

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Hi, I’m Raphael, a freelance marketing professional based in Paris, with a background in international marketing and finance. I’ve worked on global paid media and growth campaigns, combining data analysis, brand strategy, and performance optimization across international markets. I enjoy helping brands scale efficiently by turning data into actionable growth. I’d be happy to connect and see how I could support your projects.…Hi, I’m Raphael, a freelance marketing professional based in Paris, with a background in international marketing and finance. I’ve worked on global paid media and growth campaigns, combining data analysis, brand strategy, and performance optimization across international markets. I enjoy helping brands scale efficiently by turning data into actionable growth. I’d be happy to connect and see how I could support your projects.

Available to hire

Hi,
I’m Raphael, a freelance marketing professional based in Paris, with a background in international marketing and finance. I’ve worked on global paid media and growth campaigns, combining data analysis, brand strategy, and performance optimization across international markets.
I enjoy helping brands scale efficiently by turning data into actionable growth. I’d be happy to connect and see how I could support your projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Hebrew (modern)

Advanced

Work Experience

Paid Media & Affiliation Intern at 2 4S - LVMH

July 1, 2015 - December 31, 2015

Managed international paid media campaigns across Meta, YouTube and Snapchat with full-funnel objectives; daily performance tracking via Meta Ads Manager, GA4, Adjust, Snapchat Analytics and Supermetrics to optimize budget allocation, reach, and acquisition. Coordinated with Creative, Buying, Merchandising, Tech and an agency to ensure cohesive paid campaigns; drafted briefs in Trello, refined creatives in Figma, optimized captions and conducted A/B tests. Led affiliate program coordination with an agency, activating publishers internationally during key commercial periods.

Analyste Financier & Comptable (Alternance) at Berdugo Metoudi

September 1, 2022 - August 31, 2024

Managed and analyzed a portfolio of 10 clients, delivering tailored financial analyses and real-time reporting, with strategic recommendations to optimize cash flows. Led a team in deploying an automated accounting solution, reducing processing time by 40% and increasing data reliability for multi-million euro turnover. Conducted financial audits and inventory for a 15,000-reference warehouse, producing analytical reports to support pricing, stock management and strategic directions.

Brand & Marketing Manager (Co-Founder) at SHE TOWN

September 1, 2023 - August 31, 2024

Co-founded a fashion brand; defined positioning, steered product development, and aligned with commercial and digital performance objectives. Directed social media strategy, paid campaigns, influencer partnerships, and launched an SEO-optimized Shopify site; monitored performance with Meta Ads Manager and Google Analytics. Oversaw production operations, budget control, quality standards, and coordinated photoshoots to sustain brand image.

Paid Media & Affiliation Internship at 24S - LVMH

July 1, 2025 - December 1, 2025

Piloted global paid media campaigns across Meta, YouTube, and Snapchat, managing full-funnel objectives while monitoring performance daily via Meta Ads Manager, GA4, Adjust, Snapchat Analytics, and Supermetrics to optimize spend, reach, and acquisition efficiency. Collaborated cross-functionally with Creative, Buying, Merchandising, Tech teams and agencies to ensure coherent campaigns across all paid touchpoints, drafted briefs via Trello, refined assets on Figma, optimized captions, and ran A/B tests to enhance both performance and creative strategy. Coordinated the Affiliation program, working with a leading influence agency to activate worldwide publishers and affiliates across key commercial moments.

Financial and Accounting Analyst at Berdugo Metoudi

September 1, 2022 - August 1, 2024

Managed and analyzed a portfolio of 10 client accounts, delivering tailored financial insights, ensuring real-time reporting accuracy, and supporting cash flow optimization. Led a team to implement an automated accounting solution, reducing processing time by 40% and improving data reliability for multimillion-euro turnovers. Conducted financial and inventory audits for a warehouse with 15,000+ products, producing detailed analytical reports to support pricing, stock, and strategic decision-making.

Co-Founder / Marketing Brand Manager at SHE TOWN

September 1, 2013 - August 1, 2024

Co-founded a fashion brand from inception, defining brand positioning and overseeing end-to-end product development in close alignment with commercial strategy, performance objectives, and digital growth. Led social media strategy, content planning, paid campaigns, and influencer partnerships, while launching an SEO-optimized Shopify e-commerce platform; tracked acquisition and engagement metrics via Meta Ads Manager and Google Analytics (average of 1k monthly visitors). Oversaw technical and production operations, ensuring rigorous documentation, budget control, quality standards, and coordinating photoshoots aligned with brand image.