Freelance Graphic Designer & Marketing Manager at Self-employed

Conceptualise, design, and deliver end-to-end merchandise and apparel design, alongside creative visual assets for digital and print, including branding systems, campaign artwork, social content, and promotional materials. Worked extensively within the fitness, performance, and lifestyle industries, collaborating with athlete-led and culture-driven brands such as Sonny Webster, Blanklines, Box Rox, and Spartan Races, as well as hospitality clients including Tom Kerridge, Pub in the Park, and Adam Byatt. Led the full merchandise design process from concept and creative direction through garment graphics, fabric and print considerations, production-ready artwork, and launch support, ensuring designs translate effectively from screen to product. Collaborated with clients and production partners to refine brand identity and product storytelling, maintaining consistency across merchandise, digital platforms, retail environments, and ambassador-led campaigns. Utilised tools including Adobe C

Senior Creative Designer at DML Marketing

Led and mentored a high-performing design team, fostering creativity, collaboration, and professional growth. Collaborated with Tom Kerridge and Marcus Rashford on the award-winning Full Time Meals campaign. Partnered with Nokia on innovative branding initiatives, aligning creative output with strategic business goals. Translated brand visions into compelling visual narratives, ensuring consistency and impact across all touchpoints. Developed and executed creative strategies that boosted client satisfaction by 25% and increased profitability by 30%.