Creating powerful, immersive brand experiences across disciplines, connecting audiences and brands.
With many years of experience in the creative industry, I develop strategically relevant brand experiences and high-performance systems for their implementation. Driven by a mindset of vision and precision, I combine creative concepts with entrepreneurial strategies to lead national and international projects with clarity and focus.
〇 Key Qualifications.
- Excellence in creative and design direction, concept development, strategic thinking, event and brand management, for premium brands, AI-driven and with a progressive mindset.
- Over 15 years of experience in executing cross-disciplinary projects across digital touchpoints, interior design, exhibitions, trade fairs, and product development.
- Accompanying experience in organizational, process, and budget management in this context.
- A representative and authentic presence, with strong enthusiasm for communicating values and ideas.
- Many years of leadership experience in internal team management and solution-oriented stakeholder collaboration.
- Trend-aware, in different sectors, entrepreneurial, and socially conscious.
〇 Where I come from – a background of versatility and experience.
Bridging disciplines as an creative event manager, team leader, consultant, analyst, and strategic facilitator, I create cross-media strategies and bold concepts that merge societal relevance with business value – globally minded, solution-oriented, and always guided by a holistic vision. These principles guide my work with institutions, agencies, and companies.
- Strong business acumen, consistently solution- and goal-oriented.
- Proven ability to navigate complex project challenges with experience, insight, and analytical depth.
- Strong leadership and an authentic, confident presence, paired with a results-oriented approach to managing processes and budgets.
〇 Strategic Creative Concept and Design direction.
A global, strategic, and analytical mindset focused on identifying and sharpening
the brand’s DNA and unique selling propositions is at the core of my work.
I combine a strong overview with deep engagement across all project phases,
contributing interdisciplinary creative impulses—always grounded in clear analysis
and careful consideration of all relevant approaches and possibilities.
I develop strong visions and compelling storytelling, with or without the use of
AI as appropriate, in response to the dynamic demands of a modern communication
landscape with precise target audience engagement.
〇 Efficient and goal-oriented action and planning:
I ensure seamless management from concept to execution across all
communication channels. Drawing on my project experience and entrepreneurial
responsibilities, I guarantee smooth and reliable project execution.
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