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Hi there! I'm Gary Parkes, a versatile Marketing Manager with a passion for blending B2B and B2C strategies. I thrive on turning complex campaigns into clear, measurable results by combining the latest digital tactics with traditional methods to maximize brand visibility and customer engagement. I enjoy navigating evolving channels and technologies to deliver integrated marketing programs and successful partnerships. I'm proud of leading multi-channel campaigns, crafting social media, events, and content that drive growth, and collaborating with cross-functional teams to deliver compelling experiences for customers and partners.…Hi there! I'm Gary Parkes, a versatile Marketing Manager with a passion for blending B2B and B2C strategies. I thrive on turning complex campaigns into clear, measurable results by combining the latest digital tactics with traditional methods to maximize brand visibility and customer engagement. I enjoy navigating evolving channels and technologies to deliver integrated marketing programs and successful partnerships. I'm proud of leading multi-channel campaigns, crafting social media, events, and content that drive growth, and collaborating with cross-functional teams to deliver compelling experiences for customers and partners.

Gary Parkes

Marketer, Brand Strategist, Marketing Strategist, +2

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Hi there! I'm Gary Parkes, a versatile Marketing Manager with a passion for blending B2B and B2C strategies. I thrive on turning complex campaigns into clear, measurable results by combining the latest digital tactics with traditional methods to maximize brand visibility and customer engagement. I enjoy navigating evolving channels and technologies to deliver integrated marketing programs and successful partnerships. I'm proud of leading multi-channel campaigns, crafting social media, events, and content that drive growth, and collaborating with cross-functional teams to deliver compelling experiences for customers and partners.…Hi there! I'm Gary Parkes, a versatile Marketing Manager with a passion for blending B2B and B2C strategies. I thrive on turning complex campaigns into clear, measurable results by combining the latest digital tactics with traditional methods to maximize brand visibility and customer engagement. I enjoy navigating evolving channels and technologies to deliver integrated marketing programs and successful partnerships. I'm proud of leading multi-channel campaigns, crafting social media, events, and content that drive growth, and collaborating with cross-functional teams to deliver compelling experiences for customers and partners.

Available to hire

Hi there! I’m Gary Parkes, a versatile Marketing Manager with a passion for blending B2B and B2C strategies. I thrive on turning complex campaigns into clear, measurable results by combining the latest digital tactics with traditional methods to maximize brand visibility and customer engagement. I enjoy navigating evolving channels and technologies to deliver integrated marketing programs and successful partnerships.

I’m proud of leading multi-channel campaigns, crafting social media, events, and content that drive growth, and collaborating with cross-functional teams to deliver compelling experiences for customers and partners.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

Marketing & Events Manager at FOXTALE BOOK SHOPPE

February 1, 2012 - October 1, 2024

Led marketing and events for a Woodstock-based independent bookstore. Produced a weekly newsletter reaching over 10,000 subscribers with a 50% open rate; planned and executed hundreds of author and celebrity book signings; created content and managed social media across Facebook, Instagram, and Twitter/X; designed graphics with Canva; managed WordPress e-commerce and indie platforms; coordinated coop management, publisher negotiations, and BookLog POS reporting; secured media placements for events.

Regional Marketing Manager at WINSUPPLY

July 1, 2019 - February 1, 2024

Developed and implemented multi-channel digital campaigns (social media, email, online ads); tracked KPIs and produced regular performance reports; managed project timelines and cross-functional collaboration across sales, design, and product teams; executed email marketing with segmentation; created sales growth campaigns and client reward programs; coordinated traditional marketing (print collateral, direct mail, events); partnered with external vendors to manage coop funds and sponsorships.

Owner/Digital Content Manager at MEDIA SEAHORSE

April 1, 2008 - July 1, 2019

Provided public and media relations, reputation management and copywriting; developed and managed multiple client social media pages across major platforms; drafted communications, press releases, and marketing collateral; analyzed initiatives to maximize ROI and managed budgets; secured media appearances (CNN) and quotes in The New York Times, USA Today, AP, and AJC; led B2B/B2C marketing projects including direct mail, website design, and promotional graphics.

Marketing Associate/Brand Management at SUCCESS MORTGAGE PARTNERS

August 1, 2018 - February 1, 2019

Created social media content, managed scheduling and engagement; ran Facebook and Google ads, produced video content, and wrote blog posts; designed graphic materials for online and printed collateral.

PTA President/Board Member/School Council Chair (Volunteer) at CARMEL ELEMENTARY SCHOOL

August 1, 2007 - May 1, 2015

Led outreach and public relations campaigns to raise non-profit awareness, boost membership involvement, and improve fiscal health; secured over $100,000 in-kind donations and enhanced stakeholder engagement.

Mortgage Loan Originator at PRESTIGE MORTGAGE / MORTGAGE 4U / ACOPIA HOME LOANS / GUARANTEED RATE / CARRINGTON MORTGAGE

December 1, 2001 - August 1, 2014

Prospected and developed new business through direct mail, databases, and networking; provided leadership support to staff; ensured efficient operations with strong customer service; proficient in financial reporting and quality control auditing.